Lots of companies have something like this, even if it falls short of a “creed”. It could be a “vision”, or a set of “values”, or something in that line.
Of course, sometimes that just means they’ve strung three clichéd words together because they think it looks good under their company logo, and they might as well have picked any equally-meaningless words.
Company Name
respect
integrity
teamwork
Future logo and values of of Any Company, Anywhere.
But while most companies (and their staff) might pay lip service to their beliefs, Automattic’s one of few that seems to actually live it. And not in an awkward, shoehorned-in way: people here actually believe this stuff.
By way of example:
Coffee: check. Webcam: check. Let’s touch bases, random colleague!
We’ve got a bot that, among other things, pairs up people from across the company for virtual “watercooler chat”/”coffee dates”/etc. It’s cool: I pair-up with random colleagues in my division, or the whole company, or fellow queermatticians… and collectively these provide me a half-hour hangout about once a week. It’s a great way to experience the diversity of culture, background and interests of your colleagues, as well as being a useful way to foster idea-sharing and “watercooler effect” serendipity.
For the last six months or so, I’ve been bringing a particular question to almost every random-chat I’ve been paired into:
What part of the Automattic creed resonates most-strongly for you right now?
On a good day, I’m at least 90% certain I’m a senior software engineer and not a cult member.
I volunteer my own answer first. It’s varied over time. Often I’m most-attached to “I will never stop learning.” Other times I connect best to “I will communicate as much as possible…” or “I am in a marathon, not a sprint…”. Lately I’ve felt a particular engagement with “I will never pass up the opportunity to help a colleague…”.
It varies for other people too. But every single person I’ve asked this question has been able to answer it. And they’ve been able to answer it confidently and with justifications for or examples of their choice.
Have you ever worked anywhere before where seemingly all your coworkers profess a genuine belief in the corporate creed? Like, enough that some of them get it tattooed onto their bodies. Unless you’ve been brainwashed by a cult, the answer is probably no.
If Automattic is a cult, then it might be too late for me.
Why are Automatticians like that?
For some folks, of course, the creed is descriptive rather than prescriptive. Regarding its initial creation, Matt says that “as a hack to introduce new folks to our culture, we put a beta Automattic Creed, basically a statement of things important to us, written in the first person.”
But this alone isn’t an explanation, because back then there were only around a hundred people in the company: nowadays there are over 1,500. So how can the creed continue to be such a pervasive influence? Or to put it another way: why are Automatticians… like that?
Do we simply attract like-minded individuals? The creed is highly visible and cross-referenced by our recruitment pages, so it wouldn’t be entirely surprising.
Maybe we filter for people who are ideologically-compatible with the creed? Insofar as the qualities it describes are essential to integrating into our corporate culture, yes: our recruitment process does a great job of testing for those qualities.
Perhaps we converge on these values as a result of our experience as Automatticians? Once you’re in, you’re indoctrinated into the tenets of the creed and internalise its ideas.
Or perhaps it’s a combination of the three, in some ratio or another. (What’s the ratio?)
I’ve been here 1⅔ years and don’t know the answer yet. But I’ll tell you this: it’s inspiring to be part of a team that really seem to believe in what they do.
Among Twitter’s growing list of faults over the years are various examples of its increasing divergence from open Web standards and developer-friendly endpoints. Do you remember when you used to be able to subscribe to somebody’s feed by RSS? When you could see who follows somebody without first logging in? When they were still committed to progressive enhancement and didn’t make your browser download ~5MB of Javascript or else not show any content whatsoever? Feels like a long time ago, now.
For one of the most-popular 50 websites in the world, this score is frankly shameful.
But those complaints aside, the thing that bugged me most this week was how much harder they’ve made it to programatically get access to things that are publicly accessible via web pages. Like avatars, for example!
If you’re a human and you want to see the avatar image associated with a given username, you can go to twitter.com/that-username and – after you’ve waited a bit for all of the mandatory JavaScript to download and run (I hope you’re not on a metered connection!) – you’ll see a picture of the user, assuming they’ve uploaded one and not made their profile private. Easy.
If you’re a computer and you want to get the avatar image, it used to be just as easy; just go to twitter.com/api/users/profile_image/that-username and you’d get the image. This was great if you wanted to e.g. show a Facebook-style facepile of images of people who’d retweeted your content.
But then Twitter removed that endpoint and required that computers log in to Twitter, so a clever developer made a service that fetched avatars for you if you went to e.g. twivatar.glitch.com/that-username.
You want to that image? Well you’ll need a Twitter account, a developer account, an OAuth token set, a stack of code…
Recently, I needed a one-off program to get the avatars associated with a few dozen Twitter usernames.
First, I tried the easy way: find a service that does the work for me. I’d used avatars.io before but it’s died, presumably because (as I soon discovered) Twitter had made things unnecessarily hard for them.
Second, I started looking at the Twitter API documentation but it took me in the region of 30-60 seconds before I said “fuck that noise” and decided that the set-up overhead in doing things the official way simply wasn’t justified for my simple use case.
So I decided to just screen-scrape around the problem. If a human can just go to the web page and see the image, a computer pretending to be a human can do exactly the same. Let’s do this:
The code is ludicrously simple. It took less time, energy, and code to write this than to follow Twitter’s “approved” procedure. You can download the code via Gist.
Given that I only needed to run it once, on a finite list of accounts, I maintain that my approach was probably kinder on their servers than just manually going to every page and saving the avatar from it. But if you set up a service that uses this approach then you’ll certainly piss off somebody at Twitter and history shows that they’ll take their displeasure out on you without warning.
This output shows the avatar URLs of a half a dozen Twitter accounts. It took minutes to write the code and takes seconds to run, but if I’d have done it the “right” way I’d still be unnecessarily wading through Twitter’s sprawling documentation.
But it works. It was fast and easy and I got what I was looking for.
And the moral of the story is: if you make an API and it’s terrible, don’t be surprised if people screen-scape your service instead. (You can’t spell “scraping” without “API”, amirite?)
This weekend, while investigating a bug in some code that generates iCalendar (ICS) feeds, I learned about a weird quirk in the Republic of Ireland’s timezone. It’s such a strange thing (and has so little impact on everyday life) that I imagine that even most Irish people don’t even know about it, but it’s important enough that it can easily introduce bugs into the way that computer calendars communicate:
Most of Europe put their clocks forward in Summer, but the Republic of Ireland instead put their clocks backward in Winter.
If that sounds to you like the same thing said two different ways – or the set-up to a joke! – read on:
The timezones of Europe look pretty simple compared to some parts of the world, but the illustration of the British Isles hides an interesting eccentricity.
A Brief History of Time (in Ireland)
Spring forward, fall back… just a little bit back, though. Not too much.
After high-speed (rail) travel made mean solar timekeeping problematic, Great Britain in 1880 standardised on Greenwich Mean Time (UTC+0) as the time throughout the island, and Ireland standardised on Dublin Mean Time (UTC-00:25:21). If you took a ferry from Liverpool to Dublin towards the end of the 19th century you’d have to put your watch back by about 25 minutes. With air travel not yet being a thing, countries didn’t yet feel the need to fixate on nice round offsets in the region of one-hour (today, only a handful of regions retain UTC-offsets of half or quarter hours).
That’s all fine in peacetime, but by the First World War and especially following the Easter Rising, the British government decided that it was getting too tricky for their telegraph operators (many of whom operated out of Ireland, which provided an important junction for transatlantic traffic) to be on a different time to London.
It’s widely believed that the world’s first “U UP? [STOP]” message never got a response as a direct result of Anglo-Irish timezone confusion.So the Time (Ireland) Act 1916 was passed, putting Ireland on Greenwich Mean Time. Ireland put her clocks back by 35 minutes and synched-up with the rest of the British Isles. And from then on, everything was simple and because nothing ever went wrong in Ireland as a result of the way it was governed by by Britain, nobody ever had to think about the question of timezones on the island again.
Ah. Hmm.
“Those Irish people want to govern their own country, do they? After we so kindly shared our king with them? Right-ho: let’s set fire to their cities and see how they feel then.”
Following Irish independence, the keeping of time carried on in much the same way for a long while, which will doubtless have been convenient for families spread across the Northern Irish border. But then came the Second World War.
Summers in the 1940s saw Churchill introduce Double Summer Time which he believed would give the UK more daylight, saving energy that might otherwise be used for lighting and increasing production of war materiel.
Ireland considered using the emergency powers they’d put in place to do the same, as a fuel saving measure… but ultimately didn’t. This was possibly because aligning her time with Britain might be seen as undermining her neutrality, but was more likely because the government saw that such a measure wouldn’t actually have much impact on fuel use (it certainly didn’t in Britain). Whatever the reason, though, Britain and Northern Ireland were again out-of-sync with one another until the war ended.
I like to imagine that the development of powerful computers by the folks at Bletchley Park was
From 1968 to 1971 Britain experimented with “British Standard Time” – putting the clocks forward in Summer once, to UTC+1, and then leaving them there for three years. This worked pretty well except if you were Scottish in which case you’ll have found winter mornings to be even gloomier than you were used to, which was already pretty gloomy. Conveniently: during much of this period Ireland was also on UTC+1, but in their case it was part of a different experiment. Ireland were working on joining the European Economic Community, and aligning themselves with “Paris time” year-round was an unnecessary concession but an interesting idea.
But here’s where the quirk appears: the Standard Time Act 1968, which made UTC+1 the “standard” timezone for the Republic of Ireland, was not repealed and is still in effect. Ireland could have started over in 1971 with a new rule that made UTC+0 the standard and added a “Summer Time” alternative during which the clocks are put forward… but instead the Standard Time (Amendment) Act 1971 left UTC+1 as Ireland’s standard timezone and added a “Winter Time” alternative during which the clocks are put back.
It all seems so simple until you actually think about it.
(For a deeper look at the legal history of time in the UK and Ireland, see this timeline. Certainly don’t get all your history lessons from me.)
So what?
You might rightly be thinking: so what! Having a standard time of UTC+0 and going forward for the Summer (like the UK), is functionally-equivalent to having a standard time of UTC+1 and going backwards in the Winter, like Ireland, right? It’s certainly true that, at any given moment, a clock in London and a clock in Dublin should show the same time. So why would anybody care?
This code for Europe/Dublin, from the Perl module Data::ICal::TimeZone, is technically-incorrect because it states that the winter time is the standard and daylight savings of +1 hour apply in the summer, rather than the opposite.
But declaring which is “standard” is important when you’re dealing with computers. If, for example, you run a volunteer rota management system that supports a helpline charity that has branches in both the UK and Ireland, then it might really matter that the computer systems involved know what each other mean when they talk about specific times.
The author of an iCalendar file can choose to embed timezone information to explain what, in that file, a particular timezone means. That timezone information might say, for example, “When I say ‘Europe/Dublin’, I mean UTC+1, or UTC+0 in the winter.” Or it might say – like the code above! – “When I say ‘Europe/Dublin’, I mean UTC+0, or UTC+1 in the summer.” Both of these declarations would be technically-valid and could be made to work, although only the first one would be strictly correct in accordance with the law.
But if you don’t include timezone information in your iCalendar file, you’re relying on the feed subscriber’s computer (e.g. their calendar software) to make a sensible interpretation.. And that’s where you run into trouble. Because in cases like Ireland, for which the standard is one thing but is commonly-understood to be something different, there’s a real risk that the way your system interprets and encodes time won’t necessarily be the same as the way somebody else’s does.
If I say I’ll meet you at 12:00 on 1 January, in Ireland, you rightly need to know whether I’m talking about 12:00 in Irish “standard” time (i.e. 11:00, because daylight savings are in effect) or 12:00 in local-time-at-the-time-of-the-meeting (i.e. 12:00). Humans usually mean the latter because we think in terms of local time, but when your international computer system needs to make sure that people are on a shift at the same time, but in different timezones, it needs to be very clear what exactly it means!
And when your daylight savings works “backwards” compared to everybody else’s… that’s sure to make a developer somewhere cry. And, possibly, blog about your weird legislation.
When I was a kid of about 10, one of my favourite books was Usborne’s Spy’s Guidebook. (I also liked its sister the Detective’s Handbook, but the Spy’s Guidebook always seemed a smidge cooler to me).
I imagine that a younger version of me would approve of our 7-year-old’s bookshelf, too.
So I was pleased when our eldest, now 7, took an interest in the book too. This morning, for example, she came to breakfast with an encrypted message for me (along with the relevant page in the book that contained the cipher I’d need to decode it).
Decryption efforts were hampered by sender’s inability to get her letter “Z”s the right damn way around.
Later, as we used the experience to talk about some of the easier practical attacks against this simple substitution cipher (letter frequency analysis, and known-plaintext attacks… I haven’t gotten on to the issue of its miniscule keyspace yet!), she asked me to make a pocket version of the code card as described in the book.
A three-bit key doesn’t make a simple substitution cipher significantly safer, but it does serve as a vehicle to teach elementary cryptanalysis!
While I was eating leftover curry for lunch with one hand and producing a nice printable, foldable pocket card for her (which you can download here if you like) with the other, I realised something. There are likely to be a lot more messages in my future that are protected by this substitution cipher, so I might as well preempt them by implementing a computerised encoder/decoder right away.
If you’ve got kids of the right kind of age, I highly recommend picking up a copy of the Spy’s Guidebook (and possibly the Detective’s Handbook). Either use it as a vehicle to talk about codes and maths, like I have… or let them believe it’s secure while you know you can break it, like we did with Enigma machines after WWII. Either way, they eventually learn a valuable lesson about cryptography.
Twine 2 is a popular tool for making hypertext interactive fiction, but there’s something about physical printed “choose your own adventure”-style gamebooks that isn’t quite replicated when you’re playing on the Web. Maybe it’s the experience of keeping your finger in a page break to facilitate a “save point” for when you inevitably have to backtrack and try again?
These are the first branching novels I’ve introduced her to for which she’s felt the need to take notes.
As a medium for interactive adventures, paper isn’t dead! Our 7-year-old is currently tackling the second part of a series of books by John Diary, the latest part of which was only published in December! But I worry that authors of printed interactive fiction might have a harder time than those producing hypertext versions. Keeping track of all of your cross-references and routes is harder than writing linear fiction, and in the hypertext
John Diary tweeted about his process back in 2017 and it looks… more manual than I’d want.
Twinebook
So I’ve thrown together Twinebook, an experimental/prototype tool which aims to bring the feature-rich toolset of Twine to authors of paper-based interactive fiction. Simply: you upload your compiled Twine HTML to Twinebook and it gives you a printable PDF file, replacing the hyperlinks with references in the style of “turn to 27” to instruct the player where to go next. By default, the passages are all scrambled to keep it interesting, but with the starting passage in position 1… but it’s possible to override this for specific passages to facilitate puzzles that require flipping to specific numbered passages.
In some adventure games, keeping your thumb in the page feels like it’s essential.
Obviously, it doesn’t work with any kind of “advanced” Twine game – anything that makes use of variables, Javascript, etc., for example! – unless you can think of a way to translate these into the written word… which is certainly possible – see Fighting Fantasy‘s skill, stamina, luck and dice-rolling mechanics, for example! – but whether it’s desirable is up to individual authors.
If this tool is valuable to anybody, that’s great! Naturally I’ve open-sourced the whole thing so others can expand on it if they like. If you find it useful, let me know.
Mapping a complex piece of interactive fiction is a job for a computer, not a human.
If you’re interested in the possibility of using Twine to streamline the production of printable interactive fiction, give my Twinebook prototype a try and let me know what you think.
Following the success of our last game of Dialect the previous month and once again in a one-week hiatus of our usual Friday Dungeons & Dragons game, I hosted a second remote game of this strange “soft” RPG with linguistics and improv drama elements.
Thieves’ Cant
Our backdrop to this story was Portsmouth in 1834, where we were part of a group – the Gunwharf Ants – who worked as stevedores and made our living (on top of the abysmal wages for manual handling) through the criminal pursuit of “skimming a little off the top” of the bulk-break cargo we moved between ships and onto and off the canal. These stolen goods would be hidden in the basement of nearby pub The Duke of Wellington until they could be safely fenced, and this often-lucrative enterprise made us the envy of many of the docklands’ other criminal gangs.
I played Katie – “Kegs” to her friends – the proprietor of the Duke (since her husband’s death) and matriarch of the group. I was joined by Nuek (Alec), a Scandinavian friend with a wealth of criminal experience, John “Tuck” Crawford (Matt), adoptee of the gang and our aspiring quartermaster, and “Yellow” Mathias Hammond (Simon), a navy deserter who consistently delivers better than he expects to.
Our second tableau was somehow more-chaotic than the first, even after I accidentally removed several cards before taking this picture!
While each of us had our stories and some beautiful and hilarious moments, I felt that we all quickly converged on the idea that the principal storyline in our isolation was that of young Tuck. The first act was dominated by his efforts to proof himself to the gang, and – with a little snuff – shake off his reputation as the “kid” of the group and gain acceptance amongst his peers. His chance to prove himself with a caper aboard the Queen Anne went proper merry though after she turned up tin-ful and he found himself kept in a second-place position for years longer. Tuck – and Yellow – got proofed eventually, but the extra time spent living hand-to-mouth might have been what first planted the seed of charity in the young man’s head, and kept most of his numbers out of his pocket and into those of the families he supported in the St. Stevens area.
The second act turned political, as Spiky Dave, leader of the competing gang The Barbados Boys, based over Gosport way, offered a truce between the two rivals in exchange for sharing the manpower – and profits – of a big job against a ship from South Africa… with a case of diamonds aboard. Disagreements over the deal undermined Kegs’ authority over the Ants, but despite their March it went ahead anyway and the job was a success. Except… Spiky Dave kept more than his share of the loot, and agreed to share what was promised only in exchange for the surrender of the Ants and their territory to his gang’s rulership.
We returned to interpersonal drama in the third act as Katie – tired of the gang wars and feeling her age – took perhaps more than her fair share of the barrel (the gang’s shared social care fund) and bought herself clearance to leave aboard a ship to a beachside retirement in Jamaica. She gave up her stake in the future of the gang and shrugged off their challenges in exchange for a quiet life, leaving Nuek as the senior remaining leader of the group… but Tuck the owner of the Duke of Wellington. The gang split into those that integrated with their rivals and those that went their separate ways… and their curious pidgin dissolved with them. Well, except for a few terms which hung on in dockside gang chatter, screeched amongst the gulls of Portsmouth without knowing their significance, for years to come.
Playing Out
Despite being fundamentally the same game and a similar setting to when we played The Outpost the previous month, this game felt very different. Dialect is versatile enough that it can be used to write… adventures, coming-of-age tales, rags-to-riches stories, a comedies, horror, romance… and unless the tone is explicitly set out at the start then it’ll (hopefully) settle somewhere mutually-acceptable to all of the players. But with a new game, new setting, and new players, it’s inevitable that a different kind of story will be told.
But more than that, the backdrop itself impacted on the tale we wove. On Mars, we were physically isolated from the rest of humankind and living in an environment in which the necessities of a new lifestyle and society necessitates new language. But the isolation of criminal gangs in Portsmouth docklands in the late Georgian era is a very different kind: it’s a partial isolation, imposed (where it is) by its members and to a lesser extent by the society around them. Which meant that while their language was still a defining aspect of their isolation, it also felt more-artificial; deliberately so, because those who developed it did so specifically in order to communicate surreptitiously… and, we discovered, to encode their group’s identity into their pidgin.
While our first game of Dialect felt like the language lead the story, this second game felt more like the language and the story co-evolved but were mostly unrelated. That’s not necessarily a problem, and I think we all had fun, but it wasn’t what we expected. I’m glad this wasn’t our first experience of Dialect, because if it were I think it might have tainted our understanding of what the game can be.
As with The Outpost, we found that some of the concepts we came up with didn’t see much use: on Mars, the concept of fibs was rooted in a history of of how our medical records were linked to one another (for e.g. transplant compatibility), but aside from our shared understanding of the background of the word this storyline didn’t really come up. Similarly, in Thieves Cant’ we developed a background about the (vegan!) roots of our gang’s ethics, but it barely got used as more than conversational flavour. In both cases I’ve wondered, after the fact, whether a “flashback” scene framed from one of our prompts might have helped solidify the concept. But I’m also not sure whether or not such a thing would be necessary. We seemed to collectively latch onto a story hook – this time around, centred around Matt’s character John Crawford’s life and our influences on it – and it played out fine.
And hey; nobody died before the epilogue, this time!
I’m looking forward to another game next time we’re on a D&D break, or perhaps some other time.
Hi, ONS! I know we haven’t really spoken since you ghosted me in 2011, but I just wanted to clear something up for you –
This is not a mistake (except for the missing last names):
It’s perfectly possible for somebody to live with multiple partners, even if they’re forbidden from marrying more than one.
Back in 2011 you thought it was a mistake, and this prevented my partner, her husband and I from filling out the digital version of the census. I’m sure it’s not common for somebody to have multiple cohabiting romantic relationships (though it’s possibly more common than some other things you track…), but surely an “Are you sure?” would be better than a “No you don’t!”
For all I know, you already fixed it. If not: I mocked-up a UI for you.
We worked around it in 2011 by using the paper forms. Apparently this way you still end up “correcting” our relationship status for us (gee, thanks!) but at least – I gather – the originals are retained. So maybe in a more-enlightened time, future statisticians might be able ask about the demographics of domestic nonmonogamy and have at least some data to work with from the early 21st century.
I know you’re keen for as many people as possible to do the census digitally this year. But unless you’ve fixed your forms then my family and I – and thousands of others like us – will either have to use the paper copies you’re trying to phase out… or else knowingly lie on the digital versions. Which would you prefer?
Enfys published an article this week to their personal blog: How to use gender-inclusive language. It spun out from a post that they co-authored on an internal Automattic blog, and while the while thing is pretty awesome as a primer for anybody you need to show it to, it introduced a new word to my lexicon for which I’m really grateful.
The Need for a New Word
I’ve long bemoaned the lack of a gender-neutral term encompassing “aunts and uncles” (and, indeed, anybody else in the same category: your parents’ siblings and their spouses). Words like sibling have been well-established for a century or more; niblinghas gained a lot of ground over the last few decades and appears in many dictionaries… but we don’t have a good opposite to nibling!
Why do we need such a word?
As a convenient collective noun: “I have 5 aunts and uncles” is clumsier than it needs to be.
Where gender is irrelevant: “Do you have and aunts and/or uncles” is clumsier still.
Where gender is unknown: “My grandfather has two children: my father and Jo.” “Oh; so you have an Aunt or Uncle Jo?” Ick.
Where gender is nonbinary: “My Uncle Chris’s spouse uses ‘they/them’ pronouns. They’re my… oh fuck I don’t even remotely have a word for this.”
New Words I Don’t Like
I’m not the first to notice this gap in the English language, and others have tried to fill it.
I’ve heard pibling used, but I don’t like it. I can see what its proponents are trying to do: combine “parent” and “sibling” (although that in itself feels ambiguous: is this about my parents’ siblings or my siblings’ parents, which aren’t necessarily the same thing). Moreover, the -ling suffix feels like a diminutive, even if that’s not its etymological root in this particular case, and it feels backwards to use a diminutive to describe somebody typically in an older generation than yourself.
I’ve heard that some folks use nuncle, and I hate that word even more. Nuncle already has a meaning, albeit an archaic one: it means “uncle”. Read your Shakespeare! Don’t get me wrong: I’m all for resurrecting useful archaic words: I’m on a personal campaign to increase use eyeyesterday and, especially, overmorrow (German has übermorgen, Afrikaans has oormôre, Romanian has poimâine: I want a word for “the day after tomorrow” too)! If you bring back a word only to try to define it as almost-the-opposite of what you want it to mean, you’re in for trouble.
Auntle is another candidate – a simple fusion of “aunt” and “uncle”… but it still feels a bit connected to the gendered terms it comes from, plus if you look around enough you find it being used for everything from an affectionate mutation of “aunt” to a term to refer to your uncle’s husband. We can do better.
A New Word I Do!
But Enfys’ post gave me a new word, and I love it:
…
Here are some gender-neutral options for gendered words we hear a lot. They’re especially handy if you’re not sure of the gender of the person you’re addressing:
Mx.: An honorific, alternative to Mr./Mrs./Ms. Sibling: instead of brother/sister Spouse: instead of husband/wife Partner, datefriend, sweetheart, significant other: instead of boyfriend/girlfriend Parent: instead of mother/father Nibling: instead of niece/nephew Pibling, Entle, Nuncle: instead of aunt/uncle
…
Entle! Possibly invented here, this is the best gender-neutral term for “the sibling of your parents, or the spouse of the sibling of your parents, or another family member who fulfils a similar role” that I’ve ever seen. It brings “ent” from “parent” which, while etymologically the wrong part of the word for referring to blood relatives (that comes from a PIE root pere- meaning “to produce or bring forth”), feels similar to the contemporary slang root rent (clipped form of “parent”). It feels new and fresh enough to not be “auntle”, but it’s similar enough to the words “aunt” and “uncle” that it’s easy to pick up and start using without that “what’s that new word I need to use here?” moment.
I’m totally going to start using entle. I’m not sure I’ll find a use for it today or even tomorrow. But overmorrow? You never know.
Back in 2005 I reblogged a Flash-based interactive advert I’d discovered via del.icio,us. And if that sentence wasn’t early-naughties enough for you, buckle up…
This screenshot isn’t from the original site but from my homage to it. More on that later.
At the end of 2004, Unilever brand Axe (Lynx here in the UK) continued their strategy of marketing their deodorant as magically transforming young men into hyper-attractive sex gods. This is, of course, an endless battle, pitting increasingly sexually-charged advertisements against the fundamental experience of their product, which smells distinctly like locker rooms and school discos. To launch 2005’s new fragrance Feather, they teamed up with London-based design agency Dare Digital to create a game at domain AxeFeather.com (long since occupied by domain squatters).
In the game, the player’s mouse pointer becomes a feather which they can use to tickle an attractive young woman lying on a bed. The woman’s movements – which vary based on where she’s tickled – have been captured in digital video. This was aggressively compressed using the then-new H.263-ish Sorensen Spark codec to make a download just-about small enough to be tolerable for people still on dial-up Internet access (which was still almost as popular as broadband). The ad became a viral hit. I can’t tell you whether it paid for itself in sales, but it must have paid for itself in brand awareness: on Valentines Day 2005 it felt like it was all the Internet wanted to talk about.
I suspect its success also did wonders for the career of its creative consultant Olivier Rabenschlag, who left Dare a few years later, hopped around Silicon Valley for a bit, then landed himself a job as Head of Creative (now Chief Creative Officer) with Google. Kudos.
Why?
I told you about the site 16 years ago: why am I telling you again? Because this site, which made headlines at the time, is gone.
And not just a little bit gone, like a television ad no longer broadcast but which might still exist on YouTube somewhere (and here it is – you’re welcome for the earworm). The website went down in 2009, and because it was implemented in Flash the content was locked away in a compiled, proprietary format, which has ceased to be meaningfully usable on the modern web.
The parts of AxeFeather.com’s code that are openly readable don’t help much, but I love this comment, which carries the scent of the adolescent web in the same way at Lynx deodorant carries the scent of an adolescent human.
The ad was pioneering. Flash had only recently gained video support (this would be used the following year for the first version of YouTube), and it had so far been used mostly for non-interactive linear video. This ad was groundbreaking… but now it’s disappeared like so much other Flash work. And for all that Flash might have been bad for the web, it’s an important part of our digital history [recommended reading].
Third-party Flash emulation is imperfect. I tried to make Axe Feather work in Ruffle and got… an empty bed? What is this, a metaphor for being a lonely nerd?
So on a whim… I decided to see if I could recreate the ad.
Call it lockdown fever if you like, because it’s certainly not the work of a sane mind to attempt to resurrect a 16-year-old Internet advertisement. But that’s what I did.
How?
My plan: to reverse-engineer the digital assets (video, audio, cursor etc.) out of the original Flash file, and use them to construct a moderately-faithful recreation of the ad, suitable for use on the modern web. My version must:
Work in any modern browser, without Flash of course.
Indicate how much of the video content you’d seen, because we live in an era of completionists who want to know they’ve seen it all.
Depend on no third-party frameworks/libraries: just vanilla HTML, CSS, and JavaScript.
Let’s get started.
Reverse-engineering
At this point I noticed that the videos had no audio tracks: the giggling and other sound effects must be stored separately.
I grabbed the compiled .swf file from archive.org and ran it through SWFExtract and an online decompiler: neither was individually able to extract all of the assets, but together they gave me a full set. I ran the .flv files through Handbrake to get myself a set of .mp4 files instead.
In what appears to have been an exercise in size optimisation, the original authors cropped the videos differently depending on how much space was needed (e.g. if the subject stretched her arms above her head, more space would be required). Clearly, some re-alignment would be needed.
Seeing that the extracted video files were clearly designed to be carefully-positioned on a static background, and not all in the exact same position, I decided to make my job easier by combining them all together, and including the background layer (the picture of the bed) as a single video. Integrating the background with the subject meant that I was able to use video editing software to tweak the position, which I imagined would be much easier than doing so in code. Combining all of the video clips into a single file provides compression benefits as well as making it easier to encourage a browser to precache the entire video to begin with.
My design called for three “layers” above my web page: the video, a transparent (and usually hidden) canvas showing the hit areas for debugging purposes, and the feather-shaped cursor.
The longest clip was a little over 6 seconds long, so I split my timeline into blocks of 7 seconds, padding each clip with a freeze-frame of its final image to make each exactly 7 seconds long. This meant that calculating the position in the finished video to which I wanted to jump was as simply as multiplying the (0-indexed) clip number by 7 and seeking to that position. The additional “frozen” frames acted as a safety buffer in case my JavaScript code was delayed by a few milliseconds in jumping to the “next” block.
I used onion-skinning to help “line up” the actress with herself as I composited her onto the bed in a single unified video of 7-second blocks.
An additional challenge was that in the original binary, the audio files were stored separately from the video clips… and slightly longer than them! A little experimentation revealed that the ends of each clip lined up, presumably something to do with how Flash preloads and synchronises media streams. Luckily for me, the audio clips were numbered such that they mostly mapped to the order in which the videos appeared.
Once I had a video file suitable for use on the web (you can watch the entire clip here, if you really want to), it was time to write some code.
It feels slightly wasteful that over 50% of the resulting video clip is a freeze-frame, but modern video compression algorithms like H.264 reduce the impact considerably and the resulting video file is about the same size as its more-optimised predecessor.
Regular old engineering
The theory was simple: web page, video, loop the first seven seconds until you click on it, then animate the cursor (a feather) and jump to another seven-second block before jumping back or, in some cases, on to a completely new seven second block. Simple!
Of course, any serious web development is always a little more complex than you first anticipate.
I extracted from the .swf 34 distinct animated clips, which I numbered 0 through 33. 6 and 30 appeared to be duplicates of others. 0 and 33 are each two “idling” states from which interaction can lead to other states. Note that my interpretation of the order and relationship of animation sequences differs from the original.
For example: nowadays, putting a video on a web page is as easy as a <video> tag. But, in an effort to prevent background web pages from annoying you with unexpected audio, modern browsers won’t let a video play sound unless user interaction is the reason that the video starts playing (or unmutes, if it was playing-but-muted to begin with). Broadly-speaking, that means that a definitive user action like a “click” event has to be in the call stack when your code makes the video play/unmute.
But changing the .currentTime of a video to force it into a loop: that’s fine! So I set the video to autoplay muted on page load, with a script to make it loop within its first seven-second block. The actress doesn’t make any sound in block 0 (position A) anyway; so I can unmute the video when the user interacts with a hotspot.
For best performance, I used window.requestAnimationFrame to synchronise my non-interactive events (video loops, virtual cursor repositioning). This posed a slight problem in that animationframes wouldn’t be triggered if the tab was moved to the background: the video would play through each seven-second block and into the next! Fortunately the visibilitychange event came to the rescue and I was able to pause the video when it wasn’t being actively watched.
I originally hoped to use the cursor: CSS directive to make the “feather” cursor, but there’d be no nice way to animate it. Comet Cursor may have been able to use animated GIFs as cursors back in 1997 (when it wasn’t busy selling all your personal information to advertisers, back when that kind of thing used to attract widespread controversy), but modern browsers don’t… presumably because it would be super annoying. They also don’t all respect cursor: none, so I used the old trick of using cursor: url(null.png), none (where null.png is an almost-entirely transparent 1×1 pixel image) to hide the original cursor, then position an image dynamically. I usegetBoundingClientRect() to allow the video to resize dynamically in CSS and convert coordinates on it represented as percentages into actual pixel values and vice-versa: this allows it to react responsively to any screen size without breakpoints or excessive code.
Once I’d gone that far I was able to drop the GIF idea entirely and used a CSS animation for the “tickling” motion.
The hotspot overlay was added as a debugging feature but I left it in the final version. Hold the space bar to highlight hit areas.
I added a transparent <canvas> element on top of the <video> on which the hit areas are dynamically drawn to help me test the “hotspots” and tweak their position. I briefly considered implementing a visual tool to help me draw the hotspots, but figured it wasn’t quite worth the time it would take.
As I implemented more and more of the game, I remembered one feature from the original that I’d missed: the “blowaway”. If you trigger block 31 – a result of tickling the woman’s nose – she’ll blow your cursor off the screen. It’s particularly fun because it subverts the player’s expectations of their user interface: once you’ve got past the surprise of your cursor being a feather, you quickly settle in to it moving like a regular cursor… but then control’s stolen from you and the cursor vanishes! (Well I thought it was cool… 16 years ago.)
Sometimes tickling her nose will make her blow your feather off the screen. That’ll show you.
Earlier this month, I made my first attempt at cooking pizza in an outdoor wood-fired oven. I’ve been making pizza for years: how hard can it be?
Do you know what temperature Teflon (PTFE) burns at? I do. Now. (About 470ºC.)
It turned out: pretty hard. The oven was way hotter than I’d appreciated and I burned a few crusts. My dough was too wet to slide nicely off my metal peel (my wooden peel disappeared, possibly during my house move last year), and my efforts to work-around this by transplanting cookware in and out of the oven quickly lead to flaming Teflon and a shattered pizza stone. I set up the oven outside the front door and spent all my time running between the kitchen (at the back of the house) and the front door, carrying hot tools, while hungry children snapped at my ankles. In short: mistakes were made.
I roped in Robin to help make dough, because he’s damn good at it. And because I had a mountain of work to do today.
I suspect that cooking pizza in a wood-fired oven is challenging in the same way that driving a steam locomotive is. I’ve not driven one, except in simulators, but it seems like you’ve got a lot of things to monitor at the same time. How fast am I going? How hot is the fire? How much fuel is in it? How much fuel is left? How fast is it burning through it? How far to the next station? How’s the water pressure? Oh fuck I forget to check on the fire while I was checking the speed…
“How hot is it?” is a question I’m now much better at answering. Thanks, technology! This oven’s still warming up. (!)
So it is with a wood-fired pizza oven. If you spend too long preparing a pizza, you’re not tending the fire. If you put more fuel on the fire, the temperature drops before it climbs again. If you run several pizzas through the oven back-to-back, you leech heat out of the stone (my oven’s not super-thick, so it only retains heat for about four consecutive pizzas then it needs a few minutes break to get back to an even temperature). If you put a pizza in and then go and prepare another, you’ve got to remember to come back 40 seconds later to turn the first pizza. Some day I’ll be able to manage all of those jobs alone, but for now I was glad to have a sous-chef to hand.
Also, if too much of the flour you use to keep your peel moves slick falls into the oven, it catches fire. Now you have two fires to attend to.
Today I was cooking out amongst the snow, in a gusty crosswind, and I learned something else new. Something that perhaps I should have thought of already: the angle of the pizza oven relative to the wind matters! As the cold wind picked up speed, its angle meant that it was blowing right across the air intake for my fire, and it was sucking all of the heat out of the back of the oven rather than feeding the flame and allowing the plasma and smoke to pass through the top of the oven. I rotated the pizza oven so that the air blew into rather than across the oven, but this fanned the flames and increased fuel consumption, so I needed to increase my refuelling rate… there are just so many variables!
You know what, though? Everything turned out pretty-much okay.
The worst moment of the evening was probably when I took a bite out of a pizza that, it turned out, I’d shunted too-deep into the oven and it had collided with the fire. How do I know? Because I bit into a large chunk of partially-burned wood. Not the kind of smoky flavour I was looking for.
But apart from that, tonight’s pizza-making was a success. Cooking in a sub-zero wind was hard, but with the help of my excellent sous-chef we churned out half a dozen good pizzas (and a handful of just-okay pizzas), and more importantly: I learned a lot about the art of cooking pizza in a box of full of burning wood. Nice.
Dialect could be described as a rules-light, GM-less (it has a “facilitator” role, but they have no more authority than any player on anything), narrative-driven/storytelling roleplaying game based on the concept of isolated groups developing their own unique dialect and using the words they develop as a vehicle to tell their stories.
It’s also super-pretty to leaf through and hold.
This might not be the kind of RPG that everybody likes to play – if you like your rules more-structured, for example, or you’re not a fan of “one-shot”/”beer and pretzels” gaming – but I was able to grab a subset of our usual roleplayers – Alec, Matt R, Penny, and I – and have a game (with thanks to Google Meet for videoconferencing and Roll20 for the virtual tabletop: I’d have used Foundry but its card support is still pretty terrible!).
The Outpost
A game of Dialect begins with a backdrop – what other games might call a scenario or adventure – to set the scene. We opted for The Outpost, which put the four of us among the first two thousand humans to colonise Mars, landing in 2045. With help from some prompts provided by the backdrop we expanded our situation in order to declare the “aspects” that would underpin our story, and then expand on these to gain a shared understanding of our world and society:
Refugees from plague: Our expedition left Earth to escape from a series of devastating plagues that were ravaging the planet, to try to get a fresh start on another world.
Hostile environment: Life on Mars is dominated by the ongoing struggle for sufficient food and water; we get by, but only thanks to ongoing effort and discipline and we lack some industries that we haven’t been able to bootstrap in the five years we’ve been here (we had originally thought that others would follow).
Functionalist, duty-driven society: The combination of these two factors led us to form a society based on supporting its own needs; somewhat short of a caste system, our culture is one of utilitarianism and unity.
Our finished game board, or tableau.
It soon became apparent that communication with Earth had been severed, at least initially, from our end: radicals, seeing the successes of our new social and economic systems, wanted to cement our differences by severing ties with the old world. And so our society lives in a hub-and-spoke cave system beneath the Martian desert, self-sustaining except for the need to send rovers patrolling the surface to scout for and collect valuable surface minerals.
In this world, and prompted by our cards, we each developed a character. I was Jeramiah, the self-appointed “father” of the expedition and of this unusual new social order, who remembers the last disasters and wars of old Earth and has revolutionary plans for a better world here on Mars, based on controlled growth and a planned economy. Alec played Sandy – “Tyres” to their friends – a rover-driving explorer with one eye always on the horizon and fresh stories for the colony brought back from behind every new crater and mountain. Penny played Susie, acting not only as the senior medic to the expedition but something more: sort-of the “mechanic” of our people-driven underground machine, working to keep alive the genetic records we’d brought from Earth and keep them up-to-date as our society eventually grew, in order to prevent the same kinds of catastrophe happening here. “Picker” Ben was our artist, for even a functionalist society needs somebody to record its stories, celebrate its accomplishments, and inspire its people. It’s possible that the existence of his position was Jeramiah’s doing: the two share a respect for the stark, barren, undeveloped beauty of the Martian surface.
We developed our language using prompt cards, improvised dialogue, and the needs of our society. But the decades that followed brought great change. More probes began to land from Earth, more sophisticated than the ones that had delivered us here. They brought automated terraforming equipment, great machines that began to transform Mars from a barren wasteland into a place for humans to thrive. These changes fractured our society: there were those that saw opportunity in this change – a chance to go above ground and live in the sun, to expand across the planet, to make easier the struggle of our day-to-day lives. But others saw it as a threat: to our way of life, which had been shaped by our challenging environment; to our great social experiment, which could be ruined by the promise of an excessive lifestyle; to our independence, as these probes were clearly the harbingers of the long-promised second wave from Earth.
Even as new colonies were founded, the Martians of the Hub (the true Martians, who’d been here for yams time, lived and defibed here, not these tanning desert-dwelers that followed) resisted the change, but it was always going to be a losing battle. Jeramiah took his last breath in an environment suit atop a dusty Martian mountain a day’s drive from the Hub, watching the last of the nearby deserts that was still untouched by the new green plants that had begun to spread across the surface. He was with his friend Sandy, for despite all of the culture’s efforts to paint them as diametrically opposed leaders with different ideas of the future, they remained friends until the end. As the years went by and more and more colonists arrived, Sandy left for Phobos, always looking for a new horizon to explore. Sick of the growing number of people who couldn’t understand his language or his art, Ben pioneered an expedition to the far side of the planet where he lived alone, running a self-sustaining agri-home and exploring the hills until his dying day. We were never sure where Susie ended up, but it wasn’t Mars: she’d talked about joining humanity’s next big jump, to the moons of Jupiter, so perhaps she’s out there on one of the colonies of Titan or Europa. Maybe, low clicks, she’s even keeping our language alive out there.
Retrospective
The whole event was a lot of fun and I’m keen to repeat it, perhaps with a different group and a different backdrop. The usual folks know who they are, but if you’re not one of those and you want in next time we play, drop me a message of some kind.
It’s that time of year again when I comparison-shop for car insurance, and every time I come across a new set of reasons to hate the developers at Confused.com. How do you confuse me? Let me count the ways.
No means yes
I was planning to enumerate my concerns to them directly, via their contact form, but when I went to do so I spotted this bit of genius, which clinched it and made me write a blog post instead:
Clicking the word “Yes” means “Yes”. Clicking the word “No” means “Yes” as well.
Turns out that there’s a bit of the old sloppy-paste going on there:
Honestly, I’m used to my unusual name causing trouble by now and I know how to work around it in the way that breaks the fewest systems (I can even usually get airline tickets without too much difficulty nowadays). But these kinds of (arbitrary) restrictions must frustrate folks like Janice Keihanaikukauakahihulihe’ekahaunaele.
I guess their developers didn’t realise that this blog post was parody?
Also, that’s not my title!
This one, though, pisses me off:
As everybody knows, there are only six titles, and two of them are “Dr”.
This is a perfect example of why your forms should ask for what you actually want to know, not for what you think people want to tell you. Just ask!
If you want to know my gender, ask for my gender! (I’m a man, by the way.)
I don’t understand why you want to know – after all, it’s been illegal since 2012 to risk-assess/price car insurance differently on the grounds of gender – but maybe you’ve got a valid reason. Which hopefully you’ll tell me in a tooltip. Like you’re using it as a (terrible checksum) when you check my driving license details, that’s fine!
If you want to know my title, ask for my title! (I prefer not to use one, but if you must use one I’d prefer Mx.)
This ought to be an optional field, of course, and ideally you want a free text input or else you’ll always have missed somebody (Lord, Reverend, Prince, Wing Commander…). It’s in your interests because I’m totally going to pick at random otherwise. Today I’m a Ms.
Consistency? Never heard of it.
It’s not a big thing, but if you come up with a user interface paradigm like “clicking More… shows more buttons”, you ought to stick to it.
Maybe their internal style guide says “a More… button with three additional options should use buttons, but four additional options should be a drop-down”. But it seems more-likely that they just don’t have one.
Again, I’m not sure exactly what all of this data is used for, nor why there’s a need to differentiate between married couples and civil partnerships, but let’s just assume this is all necessary and legitimate and just ask ourselves: why are we using drop-downs now for “More…”? We were using buttons just a second ago!
This was just crying out for a type-in field. But I guess the same developer who did the “Title” question did this one too, and wanted to show off the fancy “more buttons” control they’d written. (Imaginary style guide be damned!)
What’s my occupation again?
There’s so much to unpack in the “occupation” part of the form that I’m not even sure where to begin. Let’s just pick out a few things:
I never answered a question this hard even in the exams I did when I was a student. Why do we care where students live… except if they’re postgrads? If I’m a mature student studying a postgraduate course in medicine while living at home with my parents… which of the five possible options should I pick? And, again: what difference could it conceivably make?
The student thing is just the beginning, though. You can declare up to two jobs, but if the first one is “house person/parent” you can’t have a second one. If you’re self-employed, that has to be your first job even though the guidance says that the one you spend most time on must be the first one (this kind of thing infuriated me when I used to spend 60% of my work time employed, 20% self-employed, and 20% studying).
I’m not saying it’s easy to make a form like this. I know from experience that it’s not. I am saying that Confused.com make it look a lot harder than it is.
Well that clears everything up. Also, I think you mean “houseperson”, unless you’re referring to somebody who is half-house/half-person, like some kind of architectural werewolf.
What do you mean, you live with your partner?
At a glance, this sounds like a “poly world problem”, but hear me out:
What you’re seeing here is a reference-identity error. I can’t possibly be living together with somebody as a couple if their marital status isn’t “Living With Partner”.
I put Ruth‘s martial status as married, because she’s married to JTA. But then when it asked how she was related to me, it wouldn’t accept “Living together (couple)”.
If I put Ruth as the primary policyholder (proposer) though, I don’t even get the option of “living together (couple)” to describe her relationship with me. ‘Cos it’s physically impossible to have a partner and be married, right?
Even if you don’t think it’s odd that they hide “living with partner” button as an option to describe a married person’s relationship to somebody other than their spouse… you’ve still got to agree that it’s a little bit odd that they don’t hide the “spouse” button. In other words, this user interface is more-okay with you having multiple spouses than it is with you having a spouse and an unmarried partner!
And of course this isn’t just about polyamorous folks: there are perfectly “normal” reasons that a person might end up confused by this interface, too. For example a separated (but not yet divorced) couple, one of whom has a new partner (it’s not even inconceivable that such a pair might share custody of a car). Also interesting is the fact that the form doesn’t care about the gender of your spouse (it doesn’t ask for “husband” or “wife”) but does care about the gender of your parent, child, or sibling. What gives?
Half a dozen easy fixes. Go for it, Confused.com.
Given that their entire marketing plan for most of the last two decades has been that they reduce customer confusion, Confused.com’s user interface leaves a lot to be desired. As I’ve mentioned before – and speaking as a web developer that’s been in the game for longer than their company has – it’s not necessarily easy to get this kind of thing right. But you can improve a form like this, a little at a time. And every little win counts for something: a more-satisfied returning customer, perhaps, or a new word-of-mouth recommendation.
Or you can just let it languish and continue to have the kind of form that people mock on the public Internet.
It’ll be a year until I expect to comparison-shop for car insurance again: let’s see how they get on, shall we?
Update (21 January 2021): Confused.com Respond!
I didn’t expect to receive any response to this post: most organisations don’t when I call-out the problems with their websites (not least because I’m more than a little bit sarcastic about it!). I never heard back from the Digital Climate Strike folks, for example, when I pointed out that their website was a great example of exactly the kind of problem they were protesting. But Confused.com passed on my thoughts to Product Manager Gareth who took a look at them and gave me a £20 Amazon gift card by way of thanks. Nice one, Confused.com!
On account of the pandemic, I’d expected my fortieth birthday to be a somewhat more-muted affair than I’d hoped. I had a banner, I got trolled by bagels, and I received as a gift a pizza oven with which I immediately set fire to several pieces of cookware, but I hadn’t expected to be able to do anything like the “surprise” party of my thirtieth, and that saddened me a little. So imagine my surprise when I come back from an evening walk the day after my birthday to discover than an actual (remote) surprise party really had been arranged without my knowing!
“Hello, remote guests! What are you doing here?”
Not content with merely getting a few folks together for drinks, though, Ruth and team had gone to great trouble (involving lots of use of the postal service) arranging a “kit” murder mystery party in the Inspector McClue series – The Diamonds, The Dagger, and One Classy Dame – for us all to play. The story is sort-of a spiritual successor to The Brie, The Bullet, and The Black Cat, which we’d played fifteen years earlier. Minor spoilers follow.
“Hello, local guests. Wait… why are you all in costumes…?”
Naturally, I immediately felt underdressed, having not been instructed that I might need a costume, and underprepared, having only just heard for the first time that I would be playing the part of German security sidekick Lieutenant Kurt Von Strohm minutes before I had to attempt my most outrageous German accent.
Fortunately I was able to quickly imbibe a few glasses of champagne and quickly get into the spirit. Hic.
The plot gave me in particular a certain sense of deja vu. In The Brie, The Bullet, and The Black Cat, I played a French nightclub owner who later turned out to be an English secret agent supplying the French Resistance with information. But in The Diamonds, The Dagger, and One Classy Dame I played a Gestapo officer who… also later turned out to be an English secret agent infiltrating the regime and, you guessed it, supplying the French Resistance.
As she had previously with Sour Grapes, Ruth had worked to ensure that a “care package” had reached each murder mystery guest. Why yes, it was a boozy care package.
It was not the smoothest nor the most-sophisticated “kit” murder mystery we’ve enjoyed. The technology made communication challenging, the reveal was less-satisfying than some others etc. But the company was excellent. (And the acting way pretty good too, especially by our murderer whose character was exquisitely played.)
The largest bottle, though, was with us: we opened the Jeroboam of champagne Ruth and JTA had been saving from their anniversary (they have a tradition involving increasing sizes of bottle; it’s a whole thing; I’ll leave them to write about it someday).
And of course the whole thing quickly descended into a delightful shouting match with accusations flying left, right, and centre and nobody having a clue what was going on. Like all of our murder mystery parties!
I’m not sure how I feel about Google Meet’s automatic transcription feature. It was generally pretty accurate, but it repeatedly thought that it heard the word “Jewish” being spoken by those of us who were putting on German accents, even though none of us said that.
In summary, the weekend of my fortieth birthday was made immeasurably better by getting to hang out with (and play a stupid game with) some of my friends despite the lockdown, and I’m ever so grateful that those closest to me were able to make such a thing happen (and without me even noticing in advance).
Clearly those closest to me know me well, because for my birthday today I received a beautiful (portable: it packs into a bag!) wood-fired pizza oven, which I immediately assembled, test-fired, cleaned, and prepped with the intention of feeding everybody some homemade pizza using some of Robin‘s fabulous bread dough, this evening.
Fuelled up with wood pellets the oven was a doddle to light and bring up to temperature. It’s got a solid stone slab in the base which looked like it’d quickly become ideal for some fast-cooked, thin-based pizzas. I was feeling good about the whole thing.
But then it all began to go wrong.
The confined space quickly heats up to a massive 400-500ºC.
If you’re going to slip pizzas onto hot stone – especially using a light, rich dough like this one – you really need a wooden peel. I own a wooden peel… somewhere: I haven’t seen it since I moved house last summer. I tried my aluminium peel, but it was too sticky, even with a dusting of semolina or a light layer of oil. This wasn’t going to work.
I’ve got some stone slabs I use for cooking fresh pizza in a conventional oven, so I figured I’d just preheat them, assemble pizzas directly on them, and shunt the slabs in. Easy as (pizza) pie, right?
Within 60 seconds the pizza was cooked and, in its elevated position atop a second layer of stone, the crust began to burn. The only-mildy-charred bits were delicious, though.
This oven is hot. Seriously hot. Hot enough to cook the pizza while I turned my back to assemble the next one, sure. But also hot enough to crack apart my old pizza stone. Right down the middle. It normally never goes hotter than the 240ºC of my regular kitchen oven, but I figured that it’d cope with a hotter oven. Apparently not.
So I changed plan. I pulled out some old round metal trays and assembled the next pizza on one of those. I slid it into the oven and it began to cook: brilliant! But no sooner had I turned my back than… the non-stick coating on the tray caught fire! I didn’t even know that was a thing that could happen.
Hello fire. I failed to respect you sufficiently when I started cooking. I’ve learned my lesson now.
Those first two pizzas may have each cost me a piece of cookware, but they tasted absolutely brilliant. Slightly coarse, thick, yeasty dough, crisped up nicely and with a hint of woodsmoke.
But I’m not sure that the experience was worth destroying a stone slab and the coating of a metal tray, so I’ll be waiting until I’ve found (or replaced) my wooden peel before I tangle with this wonderful beast again. Lesson learned.
While talking about external CSS, he hinted at what I consider to be a distinct fourth way with its own unique use cases:; using the Link: HTTP header. I’d like to share with you how it works and why I think it needs to be kept in people’s minds, even if it’s not suitable for widespread deployment today.
Injecting CSS using the Link: HTTP Header
Every one of Jeremy’s suggestions involve adding markup to the HTML document itself. Which makes sense; you almost always want to associate styles with a document regardless of the location it’s stored or the medium over which it’s transmitted. The most popular approach to adding CSS to a page uses the <link> HTML element, but did you know… the <link> element has a semantically-equivalent HTTP header, Link:.
A webserver adds headers when it serves a document anyway. Adding one more is no big deal.
Why is this important?
This isn’t something you should put on your website right now. This (21-year-old!) standard is still only really supported in Firefox and pre-Blink Opera, so you lose perhaps 95% of the Web (it could be argued that because CSSought to be considered progressive enhancement, it’s tolerable so long as your HTML is properly-written).
If it were widely-supported, though, that would be a really good thing: HTTP headers beat meta/link tags for configurability, performance management, and separation of concerns. Need some specific examples? Sure: here’s what you could use HTTP stylesheet linking for:
You have no idea how many times in my career I’d have injected CSS Link: headers using a reverse proxy server the standard was universally-implemented. This technique would have made one of my final projects at the Bodleian so much easier…
Performance improvement using aggressively preloaded “top” stylesheets before the DOM parser even fires up.
Stylesheet injection by edge caches to provide regionalised/localised changes to brand identity.
Strong separation of content and design by hosting content and design elements in different systems.
Branding your staff intranet differently when it’s accessed from outside the network than inside it.
Rebranding proprietary services on your LAN without deep inspection, using reverse proxies.
Less-destructive user stylesheet injection by plugins etc. that doesn’t risk breaking icky on-page Javascript (e.g. theme switchers).
Browser detection? 😂 You could use this technique today to detect Firefox. But you absolutely shouldn’t; if you think you need browser detection in CSS, use this instead.
Unfortunately right now though, stylesheet Link: headers remain consigned to the bin of “cool stylesheet standards that we could probably use if it weren’t for fucking Google”; see also alternate stylesheets.
