If I ran a fast food franchise affected by this kind of legal action, do you know what I would do? I’d try to turn it back around into marketing exercise with a bit of crowdsourcing!
Think about it: get your customers to take photos and send them to you. For every franchisee that uses a photo you take, you get a voucher for a free meal (redeemable at any
outlet, of course). And where it appears on the digital signage menus they all seem to have nowadays, your photo will have your name on it too.
Most submissions will be… unsuitable, of course. You’ll need a team of people vetting submissions. But for every 50 people who send a blurry picture of an unappetising bit of
sludge-meat in a bun; for every 10 people who actually try hard but get too much background in or you can see the logo on their clothing or whatever; for every 5 people that
deliberately send something offensive… you might get one genuinely good candid burger picture. Those pics get pushed out to franchisees to use. Sorted.
Now if anybody complains that you fake your photos you can explain that every one of your food pictures was taken by a real-life customer, and their name or handle is on the
bottom of each one. Sure, you get to vet them, but they’re still all verifiably genuine pictures of your food.
And you probably only have to do this gimmick for a year and then everybody will forget. Crowdsourcing as a marketing opportunity: that’s what I’d be doing if I were crowned
Morning walk with Demmy, first of her name, Queen of Stealing Your Spot On The Sofa, Empress of the Farts Of Doom, rightful keeper of That Gross Chew Toy, bringer of snuggles, destroyer
of rosebeds, scourge of the mailman.
The screen-scraper I wrote to bulk-export data from my Garmin sports tracker (because Garmin’s API is “only for
corporate partners”, which is a magic spell you can say to make me write and open source a screen-scraper that targets your systems) stopped working today. Turns out Cloudflare
could detect my automation.
I bought Zach Weinersmith‘s Bea Wolf for my kids (9 and 6, the elder of them already a fan of
Beowulf). It arrived today, but neither of them have had a chance to because I wouldn’t put it down.
My favourite bit is when Bea and her entourage arrive near Treeheart and the shield-bearer who greets them says “Your leader sparkles with power and also with sparkles.” The line’s
brilliant, clever, and accompanies the most badass illustration.
I’ll give it to my kids… eventually. But if you’re looking for a book recommendation in the meantime, this is it.