Rehabilitating Google AMP: My failed attempt

This article is a repost promoting content originally published elsewhere. See more things Dan's reposted.

This article is a follow-up to my article “Why Google AMP is a threat to the Open Web”. In the comments of that article I promised I’d soon provide a follow-up, and for reasons I’ll get into, that has not been possible until now – but now I’m finally providing it.

Back in February I wrote an article saying how I believed Google AMP has been imposed on the web by Google as a ‘standard’ for developing fast webpages, and my dismay about that. Google apparently developed this as an internal project without any open collaboration, and avoiding the W3C standardization processes. Google made implementation of Google AMP a requirement to show at the top of the search results for common news searches.

To many of us open web folk, Google’s AMP violated the widely held principle of search engines not putting bias into search results, and/or the principle of web standards (take your pick – it would not be bias if it was a standardized approach that the wider web community had agreed upon).

You know how I feel about AMP. I’m not alone, and others are doing a pretty good job of talking to Google about our concerns. Unfortunately, Google aren’t listening.

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