How many people are missing out on JavaScript enhancement?

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few weeks back, we were chatting about the architecture of the Individual Electoral Registration web service.  We started discussing the pros and cons of an approach that would provide a significantly different interaction for any people not running JavaScript.

“What proportion of people is that?” an inquisitive mind asked.


We didn’t really have any idea how many people are experiencing UK government web services without the enhancement of JavaScript. That’s a bad thing for a team that is evangelical about data driven design, so I thought we should find out.

The answer is:

1.1% of people aren’t getting Javascript enhancements (1 in 93)

This article by the GDS is six years old now, but its fundamental point is still as valid as ever: a small proportion (probably in the region of 1%) of your users won’t experience some or all of the whizzy Javascript stuff on your website, and it’s not because they’re a power user who disables Javascript.

There are so many reasons a user won’t run your Javascript, including:

  • They’re using a browser that doesn’t support Javascript (or doesn’t support the version you’re using)
  • They, or somebody they share their device with, has consciously turned-off Javascript either wholesale or selectively, in order to for example save bandwidth, improve speed, reinforce security, or improve compatibility with their accessibility technologies
  • They’re viewing a locally-saved, backed-up, or archived version of your page (possibly in the far future long after your site is gone)
  • Their virus scanner mis-classified your Javascript as potentially malicious
  • One or more of your Javascript files contains a bug which, on their environment, stops execution
  • One or more of your Javascript files failed to be delivered, for example owing to routing errors, CDN downtime, censorship, cryptographic handshake failures, shaky connections, cross-domain issues, stale caches…
  • On their device, your Javascript takes too long to execute or consumes too many resources and is stopped by the browser

Fundamentally, you can’t depend on Javascript and so you shouldn’t depend on it being there, 100% of the time, when it’s possible not to. Luckily, the Web already gives us all the tools we need to develop the vast, vast majority of web content in a way that doesn’t depend on Javascript. Back in the 1990s we just called it “web development”, but nowadays Javascript (and other optional/under-continuous-development web technologies like your favourite so-very-2019 CSS hack) is so ubiquitous that we give it the special name “progressive enhancement” and make a whole practice out of it.

The Web was designed for forwards- and backwards-compatibility. When you break that, you betray your users and you make work for yourself.

(by the way: I know I plugged the unpoly framework already, the other day, but you should really give it a look if you’re just learning how to pull off progressive enhancement)

I Used The Web For A Day On Internet Explorer 8

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Who In The World Uses IE8?

Before we start; a disclaimer: I am not about to tell you that you need to start supporting IE8.

There’s every reason to not support IE8. Microsoft officially stopped supporting IE8, IE9 and IE10 over three years ago, and the Microsoft executives are even telling you to stop using Internet Explorer 11.

But as much as we developers hope for it to go away, it just. Won’t. Die. IE8 continues to show up in browser stats, especially outside of the bubble of the Western world.

Sure, you aren’t developing for IE8 any more. But you should be developing with progressive enhancement, and if you do that right, you get all kinds of compatibility, accessibility, future- and past-proofing built-in. This isn’t just about supporting the (many) African countries where IE8 usage remains at over 1%… it’s about supporting the Web’s openness and archivibility and following best-practice in your support of new technologies.

The “Backendification” of Frontend Development

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a post

Asynchronous JavaScript in the form of Single Page Applications (SPA) offer an incredible opportunity for improving the user experience of your web applications. CSS frameworks like Bootstrap enable developers to quickly contribute styling as they’re working on the structure and behaviour of things.

Unfortunately, SPA and CSS frameworks tend to result in relatively complex solutions where traditionally separated concerns – HTML-structure, CSS-style, and JS-behaviour – are blended together as a matter of course — Counter to the lessons learned by previous generations.

This blending of concerns can prevent entry level developers and valued specialists (Eg. visual design, accessibility, search engine optimization, and internationalization) from making meaningful contributions to a project.

In addition to the increasing cost of the few developers somewhat capable of juggling all of these concerns, it can also result in other real world business implications.

What is a front-end developer? Does anybody know, any more? And more-importantly, how did we get to the point where we’re actively encouraging young developers into habits like writing (cough React cough) files containing a bloaty, icky mixture of content, HTML (markup), CSS (style), and Javascript (behaviour)? Yes, I get that the idea is that individual components should be packaged together (if you’re thinking in a React-like worldview), but that alone doesn’t justify this kind of bullshit antipattern.

It seems like the Web used to have developers. Then it got complex so we started differentiating back-end from front-end developers and described those who, like me, spanned the divide, as full-stack developers We gradually became a minority as more and more new developers, deprived of the opportunity to learn each new facet organically in this newly-complicated landscape, but that’s fine. But then… we started treating the front-end as the only end, and introducing all kinds of problems as a result… and most people don’t seem to have noticed, yet, exactly how much damage we’re doing to Web applications’ security, maintainability, future-proofibility, archivability, addressibility…

Modern CSS on

The current iteration of my blog diverges from an architectural principle common to most of previous versions of the last 20 years. While each previous change in design and layout was intended to provide a single monolithic upgrade, this version tries to provide me with a platform for continuous ongoing experimentation and change.

Debug console on showing Dan's head and a speech bubble.
Earlier this year I added experimental console art, for example. Click through for more details.

I’ve been trying to make better use of my blog as a vehicle for experimenting with web technologies, as I used to with personal sites back in the 1990s and early 2000s; to see a vanity site like this one as a living playground rather than something that – like most of the sites I’m paid to work on – something whose design is, for the most part, static for long periods of time.

"Blog" dropdown menu on
The “popular” flag and associated background colour in the “Blog” top-level menu became permanent after a period of A/B testing. Thanks, unwitting testers!

Among the things I’ve added prior to the initial launch of this version of the design are gracefully-degrading grids, reduced-motion support, and dark-mode support – three CSS features of increasing levels of “cutting edge”-ness but each of which is capable of being implemented in a way that does not break the site’s compatibility. This site’s pages are readable using (simulations of) ancient rendering engines or even in completely text-based browsers, and that’s just great.

Here’s how I’ve implemented those three features:

Gracefully-degrading grids

Grid of recent notes and shares on
I’m not entirely happy with the design of these boxes, but that’s a job for another day.

The grid of recent notes, shares, checkins and videos on my homepage is powered by the display: grid; CSS directive. The number of columns varies by screen width from six on the widest screens down to three or just one on increasingly small screens. Crucially, grid-auto-flow: dense; is used to ensure an even left-to-right filling of the available space even if one of the “larger” blocks (with grid-column: span 2; grid-row: span 2;) is forced for space reasons to run onto the next line. This means that content might occasionally be displayed in a different order from that in which it is written in the HTML (which is reverse order of publication), but in exchange the items are flush with both sides.

Grid sample showing impact of dense flow.
The large “5 Feb” item in this illustration should, reverse-chronologically, appear before the “3 Feb” item, but there isn’t room for it on the previous line. grid-auto-flow: dense; means that the “3 Feb” item is allowed to bubble-up and fill the gap, appearing out-of-order but flush with the edge.

Not all web browsers support display: grid; and while that’s often only one of design and not of readability because these browsers will fall back to usually-very-safe default display modes like block and inline, as appropriate, sometimes there are bigger problems. In Internet Explorer 11, for example, I found (with thanks to @_ignatg) a problem with my directives specifying the size of these cells (which are actually <li> elements because, well, semantics matter). Because it understood the directives that ought to impact the sizing of the list items but not the one that redeclared its display type, IE made… a bit of a mess of things…

Internet Explorer scrambles a list/grid combination.
Thanks, Internet Explorer. That’s totally what I was looking for.

Do websites need to look the same in every browser? No. But the content should be readable regardless, and here my CSS was rendering my content unreadable. Given that Internet Explorer users represent a little under 0.1% of visitors to my site I don’t feel the need to hack it to have the same look-and-feel: I just need it to have the same content readability. CSS Feature Queries to the rescue!

CSS Feature Queries – the @supports selector – make it possible to apply parts of your stylesheet if and only if the browser supports specific CSS features, for example grids. Better yet, using it in a positive manner (i.e. “apply these rules only if the browser supports this feature”) is progressive enhancement, because browsers that don’t understand the  @supports selector act in the same way as those that understand it but don’t support the specified feature. Fencing off the relevant parts of my stylesheet in a @supports (display: grid) { ... } block instructed IE to fall back to displaying that content as a boring old list: exactly what I needed.

Internet Explorer's view of the "grid" on the homepage.
It isn’t pretty, but it’s pretty usable!

Reduced-motion support

I like to put a few “fun” features into each design for my blog, and while it’s nowhere near as quirky as having my head play peek-a-boo when you hover your cursor over it, the current header’s animations are in the same ballpark: hover over or click on some of the items in the header menu to see for yourself..

Main menu with "Dan Q" title in it's "bounced" position.
I’m most-pleased with the playful “bounce” of the letter Q when you hover over my name.

These kinds of animations are fun, but they can also be problematic. People with inner ear disorders (as well as people who’re just trying to maximise the battery life on their portable devices!) might prefer not to see them, and web designers ought to respect that choice where possible. Luckily, there’s an emerging standard to acknowledge that: prefers-reduced-motion. Alongside its cousins inverted-colors, prefers-reduced-transparency, prefers-contrast and prefers-color-scheme (see below for that last one!), these new CSS tools allow developers to optimise based on the accessibility features activated by the user within their operating system.

Motion-reducing controls in Windows 10 and MacOS X.
In Windows you turn off animations while in MacOS you turn on not-having animations, but the principle’s the same.

If you’ve tweaked your accessibility settings to reduce the amount of animation your operating system shows you, this website will respect that choice as well by not animating the contents of the title, menu, or the homepage “tiles” any more than is absolutely necessary… so long as you’re using a supported browser, which right now means Safari or Firefox (or the “next” version of Chrome). Making the change itself is pretty simple: I just added a @media screen and (prefers-reduced-motion: reduce) { ... } block to disable or otherwise cut-down on the relevant animations.

Dark-mode support in dark mode.

Similarly, operating systems are beginning to support “dark mode”, designed for people trying to avoid eyestrain when using their computer at night. It’s possible for your browser to respect this and try to “fix” web pages for you, of course, but it’s better still if the developer of those pages has anticipated your need and designed them to acknowledge your choice for you. It’s only supported in Firefox and Safari so far and only on recent versions of Windows and MacOS, but it’s a start and a helpful touch for those nocturnal websurfers out there.

Enabling Dark Mode on Windows 10 and MacOS X
Come to the dark side, Luke. Or just get f.lux, I suppose.

It’s pretty simple to implement. In my case, I just stacked some overrides into a @media (prefers-color-scheme: dark) { ... } block, inverting the background and primary foreground colours, softening the contrast, removing a few “bright” borders, and darkening rather than lightening background images used on homepage tiles. And again, it’s an example of progressive enhancement: the (majority!) of users whose operating systems and/or browsers don’t yet support this feature won’t be impacted by its inclusion in my stylesheet, but those who can make use of it can appreciate its benefits.

This isn’t the end of the story of CSS experimentation on my blog, but it’s a part of the it that I hope you’ve enjoyed.

Cache-Control for Civilians

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Cache-Control for Civilians – CSS Wizardry – CSS Architecture, Web Performance Optimisation, and more, by Harry Roberts

One of the most common and effective ways to manage the caching of your assets is via the Cache-Control HTTP header. This header applies to individual assets, meaning everything on our pages can have a very bespoke and granular cache policy. The amount of control we’re granted makes for very intricate and powerful caching strategies.

A Cache-Control header might look something like this:

Cache-Control: public, max-age=31536000

Cache-Control is the header, and each of public and max-age=31536000 are directives. The Cache-Control header can accept one or more directives, and it is these directives, what they really mean, and their optimum use-cases that I want to cover in this post.

A great reference for configuring your HTTP caching headers.

WorldWideWeb, 30 years on

This month, a collection of some of my favourite geeks got invited to CERN in Geneva to participate in a week-long hackathon with the aim of reimplementing WorldWideWeb – the first web browser, circa 1990-1994 – as a web application. I’m super jealous, but I’m also really pleased with what they managed to produce. as displayed by the reimagined WorldWideWeb browser circa 1990
With the exception of a few character entity quirks, this site remains perfectly usable in the simulated WorldWideWeb browser. Clearly I wasn’t the only person to try this vanity-check…

This represents a huge leap forward from their last similar project, which aimed to recreate the line mode browser: the first web browser that didn’t require a NeXT computer to run it and so a leap forward in mainstream appeal. In some ways, you might expect reimplementing WorldWideWeb to be easier, because its functionality is more-similar that of a modern browser, but there were doubtless some challenges too: this early browser predated the concept of the DOM and so there are distinct processing differences that must be considered to get a truly authentic experience.

Geeks hacking on WorldWideWeb reborn
It’s just like any other hackathon, if you ignore the enormous particle collider underneath it.

Among their outputs, the team also produced a cool timeline of the Web, which – thanks to some careful authorship – is as legible in WorldWideWeb as it is in a modern browser (if, admittedly, a little less pretty).

WorldWideWeb screenshot by Sir Tim Berners-Lee
When Sir Tim took this screenshot, he could never have predicted the way the Web would change, technically, over the next 25-30 years. But I’m almost more-interested in how it’s stayed the same.

In an age of increasing Single Page Applications and API-driven sites and “apps”, it’s nice to be reminded that if you develop right for the Web, your content will be visible (sort-of; I’m aware that there are some liberties taken here in memory and processing limitations, protocols and negotiation) on machines 30 years old, and that gives me hope that adherence to the same solid standards gives us a chance of writing pages today that look just as good in 30 years to come. Compare that to a proprietary technology like Flash whose heyday 15 years ago is overshadowed by its imminent death (not to mention Java applets or ActiveX <shudders>), iOS apps which stopped working when the operating system went 64-bit, and websites which only work in specific browsers (traditionally Internet Explorer, though as I’ve complained before we’re getting more and more Chrome-only sites).

The Web is a success story in open standards, natural and by-design progressive enhancement, and the future-proof archivability of human-readable code. Long live the Web.

Update 24 February 2019: After I submitted news of the browser to MetaFilter, I (and others) spotted a bug. So I came up with a fix…

You probably don’t need a single-page application

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The meteoric rise of front-end frameworks like React, Angular, Vue.js, Elm, etc. has made single-page applications ubiquitous on the web. For many developers, these have become part of their ‘default’ toolset. When they start a new project, they grab the tools they know already: a REST API on the backend, and a React/Angular/Vue/Elm frontend.

Is there something wrong with these tools? Absolutely not. In fact, I love working with them. However, I would only choose this architecture when an actual requirement is pushing me in that direction. If there are no specific reasons to build a single-page application, I will go with a traditional server-rendered architecture every day of the week. It is simpler and allows you to move faster.

There’s been an increasing trend towards delivering web applications as SPAs backed by an API. I can see the attraction: disposing of the browser’s navigation cycle lets you develop that coveted “app-like” interaction experience, pushing only data around lets you implement multiple clients backed by the same single middleware, and it results in a development workflow that fits tightly with many of the hippest frameworks (go jamstack, backendless, Node-backed, or whatever). I love REST and all, but I feel that it works best when it’s used to deliver multiformat results (whether by content negotiation or whatever): web pages for the humans, JSON or whatever for the computers.

For an increasing number of developers, SPAs are a golden hammer. Let’s fix that.

Let’s bring Fan Sites and webrings back!

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Let's bring Fan Sites and webrings back! -

In the days before the web was mainstream, it was a place of creation. First for education, then for every random idea that any creator had!

As the web transitioned from a network of educational institutions to the consumer force it is today, the early adopters were technologists… AKA geeks!

Promo image of various Fan Sites

A hallmark of geek culture is fandom – a deep knowledge of whatever topic interests them. This could be about a book, TV show, movie or band. With this passion comes a desire to share it with the world. Before the internet, there was no clear path. After the web started gaining traction, it was the biggest and easiest megaphone you could want.

It wasn’t always easy to be found, though. There was no search algorithm. Google was not ubiquitous with search. To be found, you needed to be listed on a site that aggregated other sites about your topic.

There was always a certain joy to a well-kept webring, back in the day. I’d love to see a return to this kind of “Indieweb dream”, but I don’t think that just wishing for it nor even telling people to go out and do it goes far enough, alone. Hopefully Bryan’s post will help nudge a few people in the right direction, though.

Why isn’t the internet more fun and weird?

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Why isn't the internet more fun and weird? (
MySpace inspired a generation of teenagers to learn how to code. We have Dark Mode now, but where did all the glitter go?

During the internet of 2006, consumer products let anyone edit CSS. It was a beautiful mess. As the internet grew up, consumer products stopped trusting their users, and the internet lost its soul.

I agree entirely with Jarred: in discouraging people from having their own web presences and in locking-down our shared social spaces online, we’re making the Web feel increasingly flat, soulless, and – dare I say is – joyless. MDX seems really cool, but I’m not yet convinced that it alone solves the underlying problem of content creators feeling that they should (or must) use dry, boring silos for the things they produce rather than their own space (in which they’d be able to express their personalities and the personality of the things they were sharing). It may well lower the barrier to producing interactive personal sites a little (as well as having other applications, I’m sure!), but we’re going to need more than that to drag people away from Facebook, Medium, Twitter and the like.

Browser diversity starts with us

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Jeffrey Zeldman

Even if you love Chrome, adore Gmail, and live in Google Docs or Analytics, no single company, let alone a user-tracking advertising giant, should control the internet.

Diversity is as good for the web as it is for society. And it starts with us.

Yet more fallout from the Microsoft announcement that Edge will switch to Chromium, which I discussed earlier. This one’s pretty inspirational, and gives a good reminder about what our responsibilities are to the Web, as its developers.

When to use CSS vs. JavaScript

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CSS before JS #

My general rule of thumb is…

If something I want to do with JavaScript can be done with CSS instead, use CSS.

CSS parses and renders faster.

For things like animations, it more easily hooks into the browser’s refresh rate cycle to provide silky smooth animations (this can be done in JS, too, but CSS just makes it so damn easy).

And it fails gracefully.

A JavaScript error can bring all of the JS on a page to screeching halt. Mistype a CSS property or miss a semicolon? The browser just skips the property and moves on. Use an unsupported feature? Same thing.

This exactly! If you want progressive enhancement (and you should), performance, and the cleanest separation of behaviour and presentation, the pages you deliver to your users (regardless of what technology you use on your server) should consist of:

  • HTML, written in such a way that that they’re complete and comprehensible alone – from an information science perspective, your pages shouldn’t “need” any more than this (although it’s okay if they’re pretty ugly without any more)
  • CSS, adding design, theme, look-and-feel to your web page
  • Javascript, using progressive enhancement to add functionality in-the-browser (e.g. validation on the client-side in addition to the server side validation, for speed and ease of user experience) and, where absolutely necessary, to add functionality not possible any other way (e.g. if you’re looking to tap into the geolocation API, you’re going to need Javascript… but it’s still desirable to provide as much of the experience as possible without)

Developers failing to follow this principle is making the Web more fragile and harder to archive. It’s not hard to do things “right”: we just need to make sure that developers learn what “right” is and why it’s important.

Incidentally, I just some enhancements to the header of this site, including some CSS animations on the logo and menu (none of them necessary, but all useful) and some Javascript to help ensure that users of touch-capable devices have an easier time. Note that neither Javascript nor CSS are required to use this site; they just add value… just the way the Web ought to be (where possible).

The CSS Working Group At TPAC: What’s New In CSS?

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Last week, I attended W3C TPAC as well as the CSS Working Group meeting there. Various changes were made to specifications, and discussions had which I feel are of interest to web designers and developers. In this article, I’ll explain a little bit about what happens at TPAC, and show some examples and demos of the things we discussed at TPAC for CSS in particular.

This article describes proposals for the future of CSS, some of which are really interesting. It includes mention of:

  • CSS scrollbars – defining the look and feel of scrollbars. If that sounds familiar, it’s because it’s not actually new: Internet Explorer 5.5 (and contemporaneous version of Opera) supported a proprietary CSS extension that did the same thing back in 2000!
  • Aspect ratio units – this long-needed feature would make it possible to e.g. state that a box is square (or 4:3, or whatever), which has huge value for CSS grid layouts: I’m excited by this one.
  • :where() – although I’ll be steering clear until they decide whether the related :matches() becomes :is(), I can see a million uses for this (and its widespread existence would dramatically reduce the amount that I feel the need to use a preprocessor!).

Rehabilitating Google AMP: My failed attempt

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This article is a follow-up to my article “Why Google AMP is a threat to the Open Web”. In the comments of that article I promised I’d soon provide a follow-up, and for reasons I’ll get into, that has not been possible until now – but now I’m finally providing it.

Back in February I wrote an article saying how I believed Google AMP has been imposed on the web by Google as a ‘standard’ for developing fast webpages, and my dismay about that. Google apparently developed this as an internal project without any open collaboration, and avoiding the W3C standardization processes. Google made implementation of Google AMP a requirement to show at the top of the search results for common news searches.

To many of us open web folk, Google’s AMP violated the widely held principle of search engines not putting bias into search results, and/or the principle of web standards (take your pick – it would not be bias if it was a standardized approach that the wider web community had agreed upon).

You know how I feel about AMP. I’m not alone, and others are doing a pretty good job of talking to Google about our concerns. Unfortunately, Google aren’t listening.

IndieWebCamp Oxford

This weekend, I attended part of Oxford’s first ever IndieWebCamp! As a long (long, long) time proponent of IndieWeb philosophy (since long before anybody said “IndieWeb”, at least) I’ve got my personal web presence pretty-well sorted out. Still, I loved the idea of attending and pushing some of my own tools even further: after all, a personal website isn’t “finished” until its owner says it is! One of the things I ended up hacking on was pretty-predictable: enhancements to my recently-open-sourced geocaching PESOS tools… but the other’s worth sharing too, I think.

Hacking and learning at IndieWebCamp Oxford
Some of IndieWebCamp Oxford’s attendees share knowledge and hack code together.

I’ve recently been playing with WebVR – for my day job at the Bodleian, I swear! – and I was looking for an excuse to try to expand some of what I’d learned into my personal blog, too. Given that I’ve recently acquired a Ricoh Theta V I thought that this’d be the perfect opportunity to add WebVR-powered panoramas to this site. My goals were:

  • Entirely self-hosted; no external third-party dependencies
  • Must degrade gracefully (i.e. even if you’re using an older browser, don’t have Javascript enabled, etc.) it should at least show the original image
  • In plain-old browsers should support mouse (or touch) control to pan the scene
  • Where accelerators are available (e.g. mobiles), “magic window” support to allow twist-to-explore
  • And where “true” VR hardware (Cardboard, Vive, Rift etc.) with WebVR support is available, allow one-click use of that
IndieWebCamp Oxford attendees at the pub
It wouldn’t be a geeky hacky camp thingy if it didn’t finish at a bar.

Hopefully the images above are working for you and are “interactive”. Try click-and-dragging on them (or tilt your device), try fullscreen mode, and/or try WebVR mode if you’ve got hardware that supports it. The mechanism of operation is slightly hacky but pretty simple: here’s how it works:

  1. The image is inserted into the page as normal but with an extra CSS class of “vr360” and a data attribute pointing to the full-resolution image, e.g.:
    <img class="vr360" src="/uploads/2018/09/R0010005_20180922182210-1024x512.jpg" alt="IndieWebCamp Oxford attendees at the pub" width="640" height="320" data-vr360="/uploads/2018/09/R0010005_20180922182210.jpg" />
  2. Some Javascript swaps-out images with this class for an iframe of the same size, showing a special page and passing the image filename after the hash, e.g.:
    for(vr360 of document.querySelectorAll('.vr360')){
    const width = parseInt(vr360.width);
    const height = parseInt(vr360.height);
    if(width == 0) width = '100%'; // Fallback for where width/height not specified,
    if(height == 0) height = '100%'; // needed because of some quirks with Dan's lazy-loader
    vr360.outerHTML = `<iframe src="/wp-content/themes/q18/vr360/#${vr360.dataset.vr360}" width="${width}" height="${height}" class="aligncenter" class="vr360-frame" style="min-width: 340px; min-height: 340px;"></iframe>`;
  3. The iframe page loads this Javascript file. This loads three.js (to make 3D things easy) and WebVR-polyfill (to fix browser quirks). Finally (scroll to the bottom of the code), it creates a camera in the centre of a sphere, loads the image specified in the hash, flips it, and paints it onto the inside surface of the sphere, sets up controls, and turns the user loose on it. That’s all there is to it!

You’re welcome to any of my code if you’d like a drop-in approach to hosting panoramic photographs on your own personal site. My solution’s pretty extensible if you want e.g. interactive hotspots or contextual overlays – in fact, that – plus an easy route to editing the content for less-technical users – is pretty-much exactly what I’m working on for my day job at the moment.

The Bullshit Web

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The Bullshit Web (
My home computer in 1998 had a 56K modem connected to our telephone line; we were allowed a maximum of thirty minutes of computer usage a day, because my parents — quite reasonably — did not want to have their telephone shut off for an evening at a time. I remember webpages loading slowly: ten […]

My home computer in 1998 had a 56K modem connected to our telephone line; we were allowed a maximum of thirty minutes of computer usage a day, because my parents — quite reasonably — did not want to have their telephone shut off for an evening at a time. I remember webpages loading slowly: ten to twenty seconds for a basic news article.

At the time, a few of my friends were getting cable internet. It was remarkable seeing the same pages load in just a few seconds, and I remember thinking about the kinds of the possibilities that would open up as the web kept getting faster.

And faster it got, of course. When I moved into my own apartment several years ago, I got to pick my plan and chose a massive fifty megabit per second broadband connection, which I have since upgraded.

So, with an internet connection faster than I could have thought possible in the late 1990s, what’s the score now? A story at the Hill took over nine seconds to load; at Politico, seventeen seconds; at CNN, over thirty seconds. This is the bullshit web.

But first, a short parenthetical: I’ve been writing posts in both long- and short-form about this stuff for a while, but I wanted to bring many threads together into a single document that may pretentiously be described as a theory of or, more practically, a guide to the bullshit web.

A second parenthetical: when I use the word “bullshit” in this article, it isn’t in a profane sense. It is much closer to Harry Frankfurt’s definition in “On Bullshit”:

It is just this lack of connection to a concern with truth — this indifference to how things really are — that I regard as of the essence of bullshit.

I also intend it to be used in much the same sense as the way it is used in David Graeber’s “On the Phenomenon of Bullshit Jobs”:

In the year 1930, John Maynard Keynes predicted that, by century’s end, technology would have advanced sufficiently that countries like Great Britain or the United States would have achieved a 15-hour work week. There’s every reason to believe he was right. In technological terms, we are quite capable of this. And yet it didn’t happen. Instead, technology has been marshaled, if anything, to figure out ways to make us all work more. In order to achieve this, jobs have had to be created that are, effectively, pointless. Huge swathes of people, in Europe and North America in particular, spend their entire working lives performing tasks they secretly believe do not really need to be performed. The moral and spiritual damage that comes from this situation is profound. It is a scar across our collective soul. Yet virtually no one talks about it.


These are what I propose to call ‘bullshit jobs’.

What is the equivalent on the web, then?

This, this, a thousand times this. As somebody who’s watched the Web grow both in complexity and delivery speed over the last quarter century, it apalls me that somewhere along the way complexity has started to win. I don’t want to have to download two dozen stylesheets and scripts before your page begins to render – doubly-so if those additional files serve no purpose, or at least no purpose discernable to the reader. Personally, the combination of uMatrix and Ghostery is all the adblocker I need (and I’m more-than-willing to add a little userscript to “fix” your site if it tries to sabotage my use of these technologies), but when for whatever reason I turn these plugins off I feel like the Web has taken a step backwards while I wasn’t looking.