A New Way to Be Creepy on Facebook

This week, I discovered Breakup Notifier, a whole new way to be creepy on Facebook. I mention it because I just know that there are some of you out there who were waiting for this tool to be invented (and we’ll know who you are because you’ll be the ones to try to keep a low profile by not commenting to say “ugh; that’s creepy”).

Breakup Notifier: "You like someone. They're in a relationship. Be the first to know when they're out of it."

The idea is, as it says on the site, that you can tell Breakup Notifier which of your friends you’d be interested in, if only it weren’t for the fact that they’re in a (presumably closed) relationship. If their relationship status changes, you get an email to let you know, so you can be the first to take advantage of the new situation. Like Ted in The Window, an episode of How I Met Your Mother: which if you’ve not seen yet, you should try.

I think that the developers of this site are missing an opportunity, though, to make a little cash on the side. All you have to do is to be able to buy “priority access” on the people you’re interested in. If you’ve paid, then you get notice of a breakup in advance of other people who are interested in the same person but who haven’t paid. The amount of advance notice is based on the difference in your bids: so if I’m stalking watching Alice, and so are Bob and Charlie, but I paid £10 and Bob paid £2, then maybe I’ll get a notification 8 hours before Bob, who get a notification 2 hours before Charlie. It’s all relative, so if I’m also interested in Eddie, who’s also being followed by Frankie and Graeme, but we’re all on the free package, then we all get notified together.

As far as marketing’s concerned, that’s easy: just tell users how many others are watching the people they’re interested in! I suspect that more money would be made if you don’t tell them how much the others have paid, but the whole thing’s as sociologically-complicated as it is skin-crawling. What happened to the good old days, when you’d just keep pressing refresh on your crush’s MySpace page until they hinted that things might be rocky with their significant other?



  1. Sarah Sarah says:

    Facebook has blocked it, you know, because its creepy.

  2. Dan Q Dan Q says:

    Facebook are strange. They’ll block that application, but they’re not blocking the way that it works. I could knock up an app that did exactly the same thing in an afternoon, and so long as I didn’t get too popular, they’d never block it.

    Facebook are getting to be worse than Apple as far as the arbitrary application of made-up-as-they-go-along rules, these days.

  3. Sarah Sarah says:

    Or if you renamed it as relationship break-up comforter or something. Be the first to know your friends need you.

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