Dan Q
From safely outside of its predicted path, just around the Yucatan coast, Hurricane Milton seems like a forboding and distant monster. A growing threat whose path will thankfully take it away, not towards, me.
My heart goes out to the people on the other side of the Gulf of Mexico who find themselves along the route of this awakened beast.
It’s a bit hard to perform close-up magic to an audience 40 metres deep, so I pre-recorded my favourite card trick! Then I talked over it, explaining to colleagues from my division why it’s my favourite bit of slight-of-hand, and what great magic tricks have in common with great code.
I feel like I’m likely to have to perform a lot more illusions at the bar later today!
It’s 05:30 local time on the third day of my work meetup in Tulum, on Tyne Caribbean Coast of Mexico, and I was just woken by incredibly heavy rain. I got up and stepped out until it, and was surprised to discover that it’s almost as warm as the shower in my bathroom. In the distance, beyond the palm trees and over the hill, the booms of thunder are getting closer. Beautiful weather for a beautiful place.
Something I’ve long enjoyed about Automattic gatherings is the opportunity to meet some the most diverse characters you’ll ever find in one place.
But today was the first time I’ve ever been at a beachside disco that was attended by a foraging racoon.
Max props to my employer for providing pronoun pins not just in a diversity of options but also offering blank ones for people not represented by any of the pre-printed options.
Well this is a sight to wake up to. 😍
It took almost twenty hours of travelling but I made it to Mexico!
Think I blew Ruth‘s mind this morning when I set off for a week in Mexico with only a medium-sized, underseat-suitable backpack.
But since working for Automattic five years ago I’ve totally been bitten by the travelling-light bug. Highly recommended!
This week has been a wild ride at Automattic. I’ve shared my take on our recent drama already1.
Off the back of all of this, our CEO Matt Mullenweg realised:
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It became clear a good chunk of my Automattic colleagues disagreed with me and our actions.
So we decided to design the most generous buy-out package possible, we called it an Alignment Offer: if you resigned before 20:00 UTC on Thursday, October 3, 2024, you would receive $30,000 or six months of salary, whichever is higher.
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HR added some extra details to sweeten the deal; we wanted to make it as enticing as possible.
I’ve been asking people to vote with their wallet a lot recently, and this is another example!
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This was a really bold move, and gave many people I know pause for consideration. “Quit today, and we’ll pay you six months salary,” could be a pretty high-value deal for some people, and it was offered basically without further restriction2.
A 2008 Havard Business Review article (unpaywalled version) talked about a curious business strategy undertaken by shoe company Zappos:
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Every so often, though, I spend time with a company that is so original in its strategy, so determined in its execution, and so transparent in its thinking, that it makes my head spin. Zappos is one of those companies
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It’s a hard job, answering phones and talking to customers for hours at a time. So when Zappos hires new employees, it provides a four-week training period that immerses them in the company’s strategy, culture, and obsession with customers. People get paid their full salary during this period.
After a week or so in this immersive experience, though, it’s time for what Zappos calls “The Offer.” The fast-growing company, which works hard to recruit people to join, says to its newest employees: “If you quit today, we will pay you for the amount of time you’ve worked, plus we will offer you a $1,000 bonus.” Zappos actually bribes its new employees to quit!
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I’m sure you can see the parallel. What Zappos do routinely and Automattic did this week have a similar outcome
By reducing – not quite removing – the financial incentive to remain, they aim to filter their employees down to only those whose reason for being there is that they believe in what the company does3. They’re trading money for idealism.
Buried about half way through the Creed is the line I am more motivated by impact than money, which seems quite fitting. Automattic has always been an idealistic company. This filtering effort helps validate that.
The effect of Automattic’s “if you don’t feel aligned with us, we’ll pay you to leave” offer has been significant: around 159 people – 8.4% of the company – resigned this week. At very short notice, dozens of people I know and have worked with… disappeared from my immediate radar. It’s been… a lot.
I chose to stay. I still believe in Automattic’s mission, and I love my work and the people I do it with. But man… it makes you second-guess yourself when people you know, and respect, and love, and agree with on so many things decide to take a deal like this and… quit4.
There’ve been some real heart-in-throat moments. A close colleague of mine started a message in a way that made me briefly panic that this was a goodbye, and it took until half way through that I realised it was the opposite and I was able to start breathing again.
But I’m hopeful and optimistic that we’ll find our feet, rally our teams, win our battles, and redouble our efforts to make the Web a better place, democratise publishing (and eCommerce!), and do it all with a commitment to open source. There’s tears today, but someday there’ll be happiness again.
1 For which the Internet quickly made me regret my choices, delivering a barrage of personal attacks and straw man arguments, but I was grateful for the people who engaged in meaningful discourse.
2 For example, you could even opt to take the deal if you were on a performance improvement plan, or if you were in your first week of work! If use these examples because I’m pretty confident that both of them occurred.
3 Of course, such a strategy can never be 100% effective, because people’s reasons for remaining with an employer are as diverse as people are.
4 Of course their reasons for leaving are as diverse and multifaceted as others’ reasons for staying might be! I’ve a colleague who spent some time mulling it over not because he isn’t happy working here but because he was close to retirement, for example.
This is a repost promoting content originally published elsewhere. See more things Dan's reposted.
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Let’s play a little game. 😉
Look at the following list of words and try to find the intruder:
- wp-activate.php
- wp-admin
- wp-blog-header.php
- wp_commentmeta
- wp_comments
- wp-comments-post.php
- wp-config-sample.php
- wp-content
- wp-cron.php
- wp engine
- wp-includes
- wp_jetpack_sync_queue
- wp_links
- wp-links-opml.php
- wp-load.php
- wp-login.php
- wp-mail.php
- wp_options
- wp_postmeta
- wp_posts
- wp-settings.php
- wp-signup.php
- wp_term_relationships
- wp_term_taxonomy
- wp_termmeta
- wp_terms
- wp-trackback.php
- wp_usermeta
- wp_users
What are these words?
Well, all the ones that contain an underscore
_are names of the WordPress core database tables. All the ones that contain a dash-are WordPress core file or folder names. The one with a space is a company name……
A smart (if slightly tongue-in-cheek) observation by my colleague Paolo, there. The rest of his article’s cleverer and worth-reading if you’re following the WordPress Drama (but it’s pretty long!).
tl;dr: I’m tidying up and consolidating my personal hosting; I’ve made a little progress, but I’ve got a way to go – fortunately I’ve got a sabbatical coming up at work!
At the weekend, I kicked-off what will doubtless be a multi-week process of gradually tidying and consolidating some of the disparate digital things I run, around the Internet.
I’ve a long-standing habit of having an idea (e.g. gamebook-making tool Twinebook, lockpicking puzzle game Break Into Us, my Cheating Hangman game, and even FreeDeedPoll.org.uk!), deploying it to one of several servers I run, and then finding it a huge headache when I inevitably need to upgrade or move said server because there’s such an insane diversity of different things that need testing!
I can simplify, I figured. So I did.
And in doing so, I rediscovered several old projects I’d neglected or forgotten about. I wonder if anybody’s still using any of them?
It turns out GitHub pages is a fine place to host simple, static websites that were open-source already. I’ve been working on improving my understanding of GitHub Actions anyway as part of what I’ve been doing while wearing my work, volunteering, and personal hats, so switching some static build processes like DNDle’s to GitHub Actions was a useful exercise.
There’s still a few things I need to tidy up to bring my personal hosting situation under control:
This is the big one, because it’s not just a WordPress blog: it’s also a Gemini, Spartan, and Gopher server (thanks CapsulePress!), a Finger server, a general-purpose host to a stack of complex stuff only some of which is powered by Bloq (my WordPress/PHP integrations): e.g. code to generate the maps that appear on my geopositioned posts, code to integrate with the Fediverse, a whole stack of configuration to make my caching work the way I want, etc.
Right now this is a Ruby/Sinatra application, but I’ve got a (long-running) development branch that will make it run completely in the browser, which will further improve privacy, allow it to run entirely-offline (with a service worker), and provide a basis for new features I’d like to provide down the line. I’m hoping to get to finishing this during my Automattic sabbatical this winter.
A secondary benefit of it becoming browser-based, of course, is that it can be hosted as a static site, which will allow me to move it to GitHub Pages too.
When I took over running the world’s geohashing hub from xkcd‘s Randall Munroe (and davean), I flung the site together on whatever hosting I had sitting around at the time, but that’s given me some headaches. The outbound email transfer agent is a pain, for example, and it’s a hard host on which to apply upgrades. So I want to get that moved somewhere better this winter too. It’s actually the last site left running on its current host, so it’ll save me a little money to get it moved, too!
Right now I run this on my NAS, but that turns out to be a pain sometimes because it means that if my home Internet goes down (e.g. thanks to a power cut, which we have from time to time), I lose access to the first and last place I go on the Internet! So I’d quite like to move that to somewhere on the open Internet. Haven’t worked out where yet.
It’s felt good so far to consolidate and tidy-up my personal web hosting (and to rediscover some old projects I’d forgotten about). There’s work still to do, but I’m expecting to spend a few months not-doing-my-day-job very soon, so I’m hoping to find the opportunity to finish it then!
At work, we recently switched expenses system to one with virtual credit card functionality. I decided to test it out by buying myself lounge access for my upcoming work trip to Mexico. Unfortunately the new system mis-detected my lounge access as being a purchase from lingerie company loungeunderwear.com. I’m expecting a ping from Finance any moment to ask me why I’m using a company credit card to buy a bra.
One might ask why our expenses provider can (mis-)identify loungeunderwear.com from a transaction in the first place. Did somebody at some company that uses this provider actually buy some ladies’ briefs on a company credit card at some point?
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If you’re active in the WordPress space you’re probably aware that there’s a lot of drama going on right now between (a) WordPress hosting company WP Engine, (b) WordPress hosting company (among quite a few other things) Automattic1, and (c) the WordPress Foundation.
If you’re not aware then, well: do a search across the tech news media to see the latest: any summary I could give you would be out-of-date by the time you read it anyway!
Like others, I’m not sure that the way Matt publicly called-out WP Engine at WCUS was the most-productive way to progress a discussion2.
In particular, I think a lot of the conversation that he kicked off conflates three different aspects of WP Engine’s misbehaviour. That muddies the waters when it comes to having a reasoned conversation about the issue3.
I don’t think WP Engine is a particularly good company, and I personally wouldn’t use them for WordPress hosting. That’s not a new opinion for me: I wouldn’t have used them last year or the year before, or the year before that either. And I broadly agree with what I think Matt tried to say, although not necessarily with the way he said it or the platform he chose to say it upon.
As I see it, WP Engine’s potential misdeeds fall into three distinct categories: moral, ethical4, and legal.
Matt observes that since WP Engine’s acquisition by huge tech-company-investor Silver Lake, WP Engine have made enormous profits from selling WordPress hosting as a service (and nothing else) while making minimal to no contributions back to the open source platform that they depend upon.
If true, and it appears to be, this would violate the principle of reciprocity. If you benefit from somebody else’s effort (and you’re able to) you’re morally-obliged to at least offer to give back in a manner commensurate to your relative level of resources.
Abuse of this principle is… sadly not-uncommon in business. Or in tech. Or in the world in general. A lightweight example might be the many millions of profitable companies that host atop the Apache HTTP Server without donating a penny to the Apache Foundation. A heavier (and legally-backed) example might be Trump Social’s implementation being based on a modified version of Mastodon’s code: Mastodon’s license requires that their changes are shared publicly… but they don’t do until they’re sent threatening letters reminding them of their obligations.
I feel like it’s fair game to call out companies that act amorally, and encourage people to boycott them, so long as you do so without “punching down”.
WP Engine also stand accused of altering the open source code that they host in ways that maximise their profit, to the detriment of both their customers and the original authors of that code5.
It’s well established, for example, that WP Engine disable the “revisions” feature of WordPress6. Personally, I don’t feel like this is as big a deal as Matt makes out that it is (I certainly wouldn’t go as far as saying “WP Engine is not WordPress”): it’s pretty commonplace for large hosting companies to tweak the open source software that they host to better fit their architecture and business model.
But I agree that it does make WordPress as-provided by WP Engine significantly less good than would be expected from virtually any other host (most of which, by the way, provide much better value-for-money at any price point).
Again, I think this is fair game to call out, even if it’s not something that anybody has a right to enforce legally. On which note…
Automattic Inc. has a recognised trademark on WooCommerce, and is the custodian of the WordPress Foundation’s trademark on WordPress. WP Engine are accused of unauthorised use of these trademarks.
Obviously, this is the part of the story you’re going to see the most news media about, because there’s reasonable odds it’ll end up in front of a judge at some point. There’s a good chance that such a case might revolve around WP Engine’s willingness (and encouragement?) to allow their business to be called “WordPress Engine” and to capitalise on any confusion that causes.
I’m not going to weigh in on the specifics of the legal case: I Am Not A Lawyer and all that. Naturally I agree with the underlying principle that one should not be allowed to profit off another’s intellectual property, but I’ll leave discussion on whether or not that’s what WP Engine are doing as a conversation for folks with more legal-smarts than I. I’ve certainly known people be confused by WP Engine’s name and branding, though, and think that they must be some kind of “officially-licensed” WordPress host: it happens.
If you’re following all of this drama as it unfolds… just remember to check your sources. There’s a lot of FUD floating around on the Internet right now9.
With a reminder that I’m sharing my own opinion here and not that of my employer, here’s my thoughts on the recent WP Engine drama:
1 I suppose I ought to point out that Automattic is my employer, in case you didn’t know, and point out that my opinions don’t necessarily represent theirs, etc. I’ve been involved with WordPress as an open source project for about four times as long as I’ve had any connection to Automattic, though, and don’t always agree with them, so I’d hope that it’s a given that I’m speaking my own mind!
2 Though like Manu, I don’t think that means that Matt should take the corresponding blog post down: I’m a digital preservationist, as might be evidenced by the unrepresentative-of-me and frankly embarrassing things in the 25-year archives of this blog!
3 Fortunately the documents that the lawyers for both sides have been writing are much clearer and more-specific, but that’s what you pay lawyers for, right?
4 There’s a huge amount of debate about the difference between morality and ethics, but I’m using the definition that means that morality is based on what a social animal might be expected to decide for themselves is right, think e.g. the Golden Rule etc., whereas ethics is the code of conduct expected within a particular community. Take stealing, for example, which covers the spectrum: that you shouldn’t deprive somebody else of something they need, is a moral issue; that we as a society deem such behaviour worthy of exclusion is an ethical one; meanwhile the action of incarcerating burglars is part of our legal framework.
5 Not that nobody’s immune to making ethical mistakes. Not me, not you, not anybody else. I remember when, back in 2005, Matt fucked up by injecting ads into WordPress (which at that point didn’t have a reliable source of funding). But he did the right thing by backpedalling, undoing the harm, and apologising publicly and profusely.
6 WP Engine claim that they disable revisions for performance reasons, but that’s clearly bullshit: it’s pretty obvious to me that this is about making hosting cheaper. Enabling revisions doesn’t have a performance impact on a properly-configured multisite hosting system, and I know this from personal experience of running such things. But it does have a significant impact on how much space you need to allocate to your users, which has cost implications at scale.
7 As an aside: if a court does rule that WP Engine is infringing upon WordPress trademarks and they want a new company name to give their service a fresh start, they’re welcome to TurdPress.
8 I’d argue that it is okay to do so for personal-use though: the difference for me comes when you’re making a profit off of it. It’s interesting to find these edge-cases in my own thinking!
9 A typical Reddit thread is about 25% lies-and-bullshit; but you can double that for a typical thread talking about this topic!
I’m a big fan of blocking out uninterrupted time on your work calendar for focus activities, even if you don’t have a specific focus task to fill them with.
It can be enough to simple know that, for example, you’ve got a 2-hour slot every Friday morning that you can dedicate to whatever focus-demanding task you’ve got that week, whether it’s a deep debugging session, self-guided training and development activities, or finally finishing that paper that’s just slightly lower priority than everything else on your plate.
I appreciate that my colleagues respect that blocked period: I almost never receive meeting requests in that time. That’s probably because most people, particularly because we’re in such a multi-timezone company, use their calendar’s “find a suitable time for everybody” tool to find the best time for everyone and it sees that I’m “busy” and doesn’t suggest it.
If somebody does schedule a meeting that clashes with that block then, well, it’s probably pretty urgent!
But it turns out this strategy doesn’t work for everybody:
My partner recently showed me a portion of her calendar, observing that her scheduled focus time had been overshadowed by four subsequently-created meetings that clashed with it. Four!
Maybe that’s an exception and this particular occasion really did call for a stack of back-to-back urgent meetings. Maybe everything was on fire. But whether or not this particular occasion is representative for my partner, I’ve spoken to other friends who express the same experience: if they block out explicit non-meeting time on their calendar, they get meeting requests for that time anyway. At many employers, “focus time” activities don’t seem to be widely-respected.
Maybe your workplace is the same. The correct solution probably involves a cultural shift: a company-wide declaration in favour of focus time as a valuable productivity tool (which it is), possibly coupled with recommendations about how to schedule them sensitively, e.g. perhaps recommending a couple of periods in which they ought to be scheduled.
But for a moment, let’s consider a different option:
Does your work culture doesn’t respect scheduled focus time but does respect scheduled meetings? This might seem to be the case in the picture above: note that the meetings that clash with the focus time don’t clash with one another but tessellate nicely. Perhaps you need… fake meetings.
Of course, creating fake meetings just so you can get some work done is actually creating more work. Wouldn’t it be better if there were some kind of service that could do it for you?
Here’s the idea: a web service that exposes an API endpoint. You start by specifying a few things about the calendar you’d like to fill, for example:
This results in a URL containing those parameters. Accessing that URL yields an iCalendar feed containing those meetings. All you need to do is get your calendar software to subscribe to those events and they’ll appear in your calendar, “filling” your time.
So long as your iCalendar feed subscription refreshes often enough, you could even have an option to enable the events to self-delete e.g. 15 minutes before their start time, so that you don’t panic when your meeting notification pops up right before they “start”!
Normally, you’d expect me to pull the covers off some hilarious domain name I’ve chosen and reveal exactly the service I describe, but I’m not doing that today. There’s a few reasons for that:
So yeah: I’m not going down that avenue.
But maybe if you’re in a field where you’d benefit from it, try blocking out some focus time in your calendar. I think it’s a fantastic idea, and I love that I’m employed somewhere that I can do so and it works out.
Or if you’ve tried that and discovered that your workplace culture doesn’t respect it – if colleagues routinely book meetings into reserved spaces – maybe you should try fake meetings and see if they’re any better-respected. But I’m afraid I can’t help you with that.
1 Consider, for example, how I’m trying to take a photo of my dog, with her tongue stuck out, every day of this month.
This checkin to GC4MHJ0 Octo (MK Artwalks) reflects a geocaching.com log entry. See more of Dan's cache logs.
Today’s the last of three consecutive days that I’ve spent working in Milton Keynes. On each day I’ve taken a short walk while I’ve eaten my lunch to find a nearby geocache. This was today’s.
After admiring the sculpture I snapped a selfie while I waited for my GPS signal to settle. The coordinates and the hint made the location seem obvious, yet somehow I did three laps of the hiding place before I reached down to what by all accounts was, indeed, an obvious hiding place!
Muggles weren’t too multitudinous, so I soon had the cache hidden again back in its snug little spot. TFTC!
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