My TED Video on the Future of Work

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I was thrilled to participate in TED’s new video series, The Way We Work, and not surprisingly I made the case that distributed work is where everything is headed.

Like Automattic (Matt’s company), Three Rings has also long been ahead of the curve from a “recruit talent from wherever it is, let people work from wherever they are” perspective. Until I was recently reading (more than I had previously) about the way that Automattic “works” I was uncertain about the scalability of Three Rings’ model. Does it work for a commercial company (rather than a volunteer-run non-profit like Three Rings)? Does it work when you make the jump from dozens of staff to hundreds? It’s reassuring to see that yes, this kind of approach certainly can work, and to get some context on how it does (in Automattic’s case, at least). Nice video, Matt!