Pence Per Sht

Every time I see Sainsburys comparing the value-for-money of different brands of toilet roll, the abbreviation they use catches me out and I think they’re telling me how much paper I should be “using”.

Online supermarket showing several brands of toilet paper with the price displayed alongside a breakdown showing the price (in pence) per hundred sheets (of toilet paper), but "sheet" is abbreviated to "sht" which looks like... a different word I associate with the product.

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