The thing about ad-blocker popups

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I’ve been, in the past, a firm distruster of ad blocking software. I still am, to a large extent. I don’t trust any company whose finance model is based on inserting exceptions for advertisers they like. But I installed Ghostery, whose model is to use the stats of what gets blocked to offer consultancy to companies to make their adverts less horrific. I like this idea, so I support it. My Ghostery install is fairly open, blocking only sites that offer page-takeover, popups, autoplaying videos, and other stuff that annoys me a lot. So I get a bit annoyed when I’m scrolling through a Wired article and get something like this:

Fine. I don’t disagree with the sentiment, but I don’t read Wired often enough to care about being a member, so yeah, ad supported isn’t unreasonable. Do you know what’s unreasonable, Wired? This is what happens when I whitelist your site:

I’ve gone full-nuclear these last few years and I just keep Javascript disabled for most domains, most of the time (I’m using uMatrix). The Web is a lot faster, for it, and I can just enable it for domains that “need” it as-and-when. I also keep a userscript to-hand that I can tweak as-and-when to block anti-ad-blocker scripts, so that enabling Javascript on your domain (but not the domains of your dozen trackers/advertisers) doesn’t mean that I see your anti-ad-blocker popups either.

If your site nags gently (e.g. by mentioning where ads would be that they’re blocked, perhaps with a sad face emoticon) I’ll consider adding the ads, if your site has value. But more likely, if your site’s good, I’ll be looking for the donate link. You can make more money out of me with donations than you ever would be showing me ads: I’m more than happy to pay for the Web… I’m not happy to have 75% of the work my computer does when I’m reading your content be about your advertising partners tracking me nor about trying to “block” me from seeing your content.

The full article helps show how bad the Web’s gotten. When it starts to get better again, perhaps I’ll stop blocking ads and trackers so aggressively.

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