For a philosopher, Helen Nissenbaum is a surprisingly active participant in shaping how we collect, use, and protect personal data. Nissenbaum, who earned her PhD from Stanford, is a professor of information science at Cornell Tech, New York City, where she focuses on the intersection of politics, ethics, and values in technology and digital media — the hard stuff. Her framework for understanding digital privacy has deeply influenced real-world policy.
In addition to several books and countless papers, she’s also coauthored privacy plug-ins for web browsers including TrackMeNot, AdNauseum, and Adnostic. Nissenbaum views these pieces of code as small efforts at rationalizing a marketplace where opaque consent agreements give consumers little bargaining power against data collectors as they extract as much information, and value from this information, as they can. Meanwhile, these practices offer an indefinite value proposition to consumers while compromising the integrity of digital media, social institutions, and individual security.
I’ve been, in the past, a firm distruster of ad blocking software. I still am, to a large extent. I don’t trust any company whose finance model is based on inserting exceptions for advertisers they like. But I installed Ghostery, whose model is to use the stats of what gets blocked to offer consultancy to companies to make their adverts less horrific. I like this idea, so I support it. My Ghostery install is fairly open, blocking only sites that offer page-takeover, popups, autoplaying videos, and other stuff that annoys me a lot. So I get a bit annoyed when I’m scrolling through a Wired article and get something like this:
Fine. I don’t disagree with the sentiment, but I don’t read Wired often enough to care about being a member, so yeah, ad supported isn’t unreasonable. Do you know what’s unreasonable, Wired? This is what happens when I whitelist your site:
If your site nags gently (e.g. by mentioning where ads would be that they’re blocked, perhaps with a sad face emoticon) I’ll consider adding the ads, if your site has value. But more likely, if your site’s good, I’ll be looking for the donate link. You can make more money out of me with donations than you ever would be showing me ads: I’m more than happy to pay for the Web… I’m not happy to have 75% of the work my computer does when I’m reading your content be about your advertising partners tracking me nor about trying to “block” me from seeing your content.
The full article helps show how bad the Web’s gotten. When it starts to get better again, perhaps I’ll stop blocking ads and trackers so aggressively.