That’s a wordy way of putting it. Let’s try an example:
Give it a go on any of the following pages. You’ll need to not be using Microsoft Internet Explorer, I’m afraid, as it doesn’t support the ::selected CSS selector. All you have to do is select the text on the page to reveal the secret image!
If you’re interested in the mechanics of how it works, or you’d like to get a copy of the source code and have a play yourself, see my project page on PicInHTML. You could also try looking at the source code of any of the pages, above: they’re not too-hard to read, especially for machine-generated code.