Okay, is every company using AI to fuck up their mailing lists, now?
For the second time this week I’ve received an email from a company whom I’d explicitly demanded cease processing my PII. This time,
in February they outright told me that they’d deleted my data and sent screenshots to “prove” it (which was already after they’d failed to unsubscribe me from their mailing lists in the
first place).
Just received an unsolicited marketing email from a company that I asked to remove me from their systems eleven and a half years ago (!).
I haven’t heard from them since then.
The marketing email is sent using a platform that “uses AI to help you seamlessly connect with your customers”. By which I assume the platform means “we’ll crawl your email history to
find anybody we can possibly spam”.
Just gonna go grab my GDPR/DPA2018 beating-stick. This is gonna be a fun one.
German chat platform Knuddels.de (“Cuddles”) has been fined €20,000 for storing user passwords in plain text (no hash at all? Come on, people, it’s 2018).
The data of Knuddels users was copied and published by malefactors in July. In September, someone emailed the company warning them that user data had been published at Pastebin (only
8,000 members affected) and Mega.nz (a much bigger breach). The company duly notified its users and the Baden-Württemberg data protection authority.
…
Interesting stuff: this German region’s equivalent of the ICO applied a fine to this app for failing to hash
passwords, describing them as personal information that was inadequately protected following their theft. That’s interesting because it sets a German, and to a lesser extend a European,
precedent that plaintext passwords can be considered personal information and therefore allowing the (significant) weight of the GDPR to be applied to their misuse.
It’s always been a bit of an inconvenience to have to do these things, but it’s never been a terrible burden: even when I fly internationally – which is probably the hardest
part of having my name – I’ve learned the tricks I need to minimise how often I’m selected for an excessive amount of unwanted “special treatment”.
This year, though, for the very first time, my (stupid bloody) unusual name paid for itself. And not just in the trivial ways I’m used to, like being able to spot my badge instantly on
the registration table at conferences I go to or being able to fill out paper forms way faster than normal people. I mean in a concrete, financially-measurable way. Wanna hear?
So: I’ve a routine of checking my credit report with the major credit reference agencies every few years. I’ve been doing so since long before doing so became free (thanks GDPR); long even before
I changed my name: it just feels like good personal data housekeeping, and it’s interesting to see what shows up.
And so I noticed that my credit report with Equifax said that I wasn’t on the electoral roll. Which I clearly am. Given that my credit report’s pretty glowing, I wasn’t too worried, but
I thought I’d drop them an email and ask them to get it fixed: after all, sometimes lenders take this kind of thing into account. I wasn’t in any hurry, but then, it seems: neither were
they –
2 February 2016 – I originally contacted them
18 February 2016 – they emailed to say that they were looking into it and that it was taking a while
22 February 2016 – they emailed to say that they were still looking into it
13 July 2016 – they emailed to say that they were still looking into it (which was a bit of a surprise, because after so long I’d almost forgotten that I’d even asked)
14 July 2016 – they marked the issue as “closed”… wait, what?
I wasn’t in a hurry, and 2017 was a bit of a crazy year for me (for Equifax too, as it happens), so I ignored it for a bit, and
then picked up the trail right after the GDPR came into force. After all, they were storing personal information
about me which was demonstrably incorrect and, continued to store and process it even after they’d been told that it was incorrect (it’d have been a violation of principle 4 of the DPA 1998, too, but the GDPR‘s got bigger teeth: if you’re going to sick the law on somebody, it’s better that it has bark and bite).
My anticipation was that my message of 13 July 2018 would get them to sit up and fix the issue. I’d assumed that it was probably related to my unusual name and that bugs in
their software were preventing them from joining-the-dots between my credit report and the Electoral Roll. I’d also assumed that this nudge would have them either fix their software… or
failing that, manually fix my data: that can’t be too hard, can it?
Apparently it can:
Equifax’s suggested solution to the problem on my credit report? Change my name on the Electoral Roll to match the (incorrect) name they store in their systems (to work around
a limitation that prevents them from entering single-character surnames)!
At this point, they turned my send-a-complaint-once-every-few-years project into a a full blown rage. It’s one thing if you need me to be understanding of the time it can take to fix
the problems in your computer systems – I routinely develop software for large and bureaucratic organisations, I know the drill! – but telling me that your bugs are my problems
and telling me that I should lie to the government to work around them definitely isn’t okay.
At this point, I was still expecting them to just fix the problem: if not the underlying technical issue then instead just hack a correction into my report. But clearly they considered
this, worked out what it’d cost them to do so, and decided that it was probably cheaper to negotiate with me to pay me to go away.
Which it was.
This week, I accepted a three-figure sum from Equifax as compensation for the inconvenience of the problem with my credit report (which now also has a note of correction, not that my
alleged absence from the Electoral Roll has ever caused my otherwise-fine report any trouble in the past anyway). Curiously, they didn’t attach any strings to the deal, such as not
courting publicity, so it’s perfectly okay for me to tell you about the experience. Maybe you know somebody who’s similarly afflicted: that their “unusual” name means that a
credit reference company can’t accurately report on all of their data. If so, perhaps you’d like to suggest that they take a look at their credit report too… just saying.
Apparently Equifax think it’s cheaper to pay each individual they annoy than it is to fix their database problems. I’ll bet that, in the long run, that isn’t true. But in the meantime,
if they want to fund my recent trip to Cornwall, that’s fine by me.
Do you have permission for those third-party scripts?
Enforcement of the European Union’s General Data Protection Regulation is coming very, very soon. Look busy. This regulation is not
limited to companies based in the EU—it applies to any service anywhere in the world that can be used by citizens of the EU.
…
Jeremy Keith raises some interesting points: when informed consent is required to track an individual, who is responsible for getting your users to “consent” to being
tracked with Google Analytics and similar site-spanning tools? You? Google? Nobody? I’ve spent the weekend talking through only a handful of the woolly edges of the GDPR, especially regarding the liabilities of different companies (potentially not all of which are based in the EU) who are complicit in
the collection of data on the same individuals but who have access to that data in different forms.
It’s complicated, yo. For the time being, I’m making sure that companies for which I have responsibility err on the “safe” side of any fuzzy lines, but I’m sure that others won’t.
Next year, 25 May looks like being a significant date. That’s because it’s the day that the European Union’s
general data protection regulation (GDPR)
comes into force. This may not seem like a big deal to you, but it’s a date that is already keeping many corporate executives awake at night. And for those who are still sleeping
soundly, perhaps it would be worth checking that their organisations are ready for what’s coming down the line.
First things first. Unlike much of the legislation that emerges from Brussels, the GDPR is a regulation rather than a directive. This means that it becomes law in all EU countries at
the same time; a directive, in contrast, allows each country to decide how its requirements are to be incorporated in national laws…