Blog

We’ll Pay You to Go (so we’re confident in who stays…)

This week has been a wild ride at Automattic. I’ve shared my take on our recent drama already1.

Off the back of all of this, our CEO Matt Mullenweg realised:

It became clear a good chunk of my Automattic colleagues disagreed with me and our actions.

So we decided to design the most generous buy-out package possible, we called it an Alignment Offer: if you resigned before 20:00 UTC on Thursday, October 3, 2024, you would receive $30,000 or six months of salary, whichever is higher.

HR added some extra details to sweeten the deal; we wanted to make it as enticing as possible.

I’ve been asking people to vote with their wallet a lot recently, and this is another example!

This was a really bold move, and gave many people I know pause for consideration. “Quit today, and we’ll pay you six months salary,” could be a pretty high-value deal for some people, and it was offered basically without further restriction2.

A 2008 Havard Business Review article (unpaywalled version) talked about a curious business strategy undertaken by shoe company Zappos:

Every so often, though, I spend time with a company that is so original in its strategy, so determined in its execution, and so transparent in its thinking, that it makes my head spin. Zappos is one of those companies

It’s a hard job, answering phones and talking to customers for hours at a time. So when Zappos hires new employees, it provides a four-week training period that immerses them in the company’s strategy, culture, and obsession with customers. People get paid their full salary during this period.

After a week or so in this immersive experience, though, it’s time for what Zappos calls “The Offer.” The fast-growing company, which works hard to recruit people to join, says to its newest employees: “If you quit today, we will pay you for the amount of time you’ve worked, plus we will offer you a $1,000 bonus.” Zappos actually bribes its new employees to quit!

Bill Taylor (Harvard Business Review)

I’m sure you can see the parallel. What Zappos do routinely and Automattic did this week have a similar outcome

By reducing – not quite removing – the financial incentive to remain, they aim to filter their employees down to only those whose reason for being there is that they believe in what the company does3. They’re trading money for idealism.

The Automattic Creed represented in a series of stylised quotes, as a poster.
Patrick Rauland made this poster of the Automattic Creed (which I’ve written about before) 8 years ago, after having left the company, saying of Automatticians: “they don’t accept the world as it is, they believe in openness & transparency, and they are constantly experimenting and trying new things”.

Buried about half way through the Creed is the line I am more motivated by impact than money, which seems quite fitting. Automattic has always been an idealistic company. This filtering effort helps validate that.

The effect of Automattic’s “if you don’t feel aligned with us, we’ll pay you to leave” offer has been significant: around 159 people – 8.4% of the company – resigned this week. At very short notice, dozens of people I know and have worked with… disappeared from my immediate radar. It’s been… a lot.

I chose to stay. I still believe in Automattic’s mission, and I love my work and the people I do it with. But man… it makes you second-guess yourself when people you know, and respect, and love, and agree with on so many things decide to take a deal like this and… quit4.

Histogram estimating the number of departures by division, which each Automattician shown as a silhouette and Dan (in Woo division) highlighted.
Departures have been experienced across virtually all divisions, but not always proportionally.
(These numbers are my own estimation and might not be entirely accurate.)

There’ve been some real heart-in-throat moments. A close colleague of mine started a message in a way that made me briefly panic that this was a goodbye, and it took until half way through that I realised it was the opposite and I was able to start breathing again.

But I’m hopeful and optimistic that we’ll find our feet, rally our teams, win our battles, and redouble our efforts to make the Web a better place, democratise publishing (and eCommerce!), and do it all with a commitment to open source. There’s tears today, but someday there’ll be happiness again.

Footnotes

1 For which the Internet quickly made me regret my choices, delivering a barrage of personal attacks and straw man arguments, but I was grateful for the people who engaged in meaningful discourse.

2 For example, you could even opt to take the deal if you were on a performance improvement plan, or if you were in your first week of work! If use these examples because I’m pretty confident that both of them occurred.

3 Of course, such a strategy can never be 100% effective, because people’s reasons for remaining with an employer are as diverse as people are.

4 Of course their reasons for leaving are as diverse and multifaceted as others’ reasons for staying might be! I’ve a colleague who spent some time mulling it over not because he isn’t happy working here but because he was close to retirement, for example.

× ×

Heaven Can Wait

Harry Segell’s 1938 play Heaven Can Wait went on to inspire such an extraordinarily long legacy of follow-ups.

Chart showing relationships of various films and a play. Down To Eath (2001 film) is a remake of Heaven Can Wait (1978 film), but takes its name from a 1947 film upon which Xanadu (1980 film) is based. Down To Earth (1947 film) is a sequel to Here Comes Mr. Jordan (1941 film), of which the 1978 Heaven Can Wait is a remake. Here Comes Mr. Jordan is based on 1938 play Heaven Can Wait, which lends its name to the later remakes.

I’ve only seen the most-recent few and my experience is that the older iterations are better, so I probably ought to watch Here Comes Mr. Jordan, right?

×

Note #24625

This morning’s actual breakfast order from the 7-year-old: “A sesame seed bagel with honey, unless there aren’t any sesame seed bagels, in which case a plain bagel with honey on one half and jam on the other half, unless there aren’t any plain bagels, in which case a cinnamon and raisin bagel with JimJams on one half and Biscoff on the other half.”

Dan, looking confused, next to a cinnamon and raisin bagel with JimJams on one half and Biscoff on the other half (and their respective jars).

Some day, this boy will make a great LISP programmer. 😂

×

What the heck is going on with WordPress?

This is a repost promoting content originally published elsewhere. See more things Dan's reposted.

Let’s play a little game. 😉

Look at the following list of words and try to find the intruder:

  • wp-activate.php
  • wp-admin
  • wp-blog-header.php
  • wp_commentmeta
  • wp_comments
  • wp-comments-post.php
  • wp-config-sample.php
  • wp-content
  • wp-cron.php
  • wp engine
  • wp-includes
  • wp_jetpack_sync_queue
  • wp_links
  • wp-links-opml.php
  • wp-load.php
  • wp-login.php
  • wp-mail.php
  • wp_options
  • wp_postmeta
  • wp_posts
  • wp-settings.php
  • wp-signup.php
  • wp_term_relationships
  • wp_term_taxonomy
  • wp_termmeta
  • wp_terms
  • wp-trackback.php
  • wp_usermeta
  • wp_users

What are these words?

Well, all the ones that contain an underscore _ are names of the WordPress core database tables. All the ones that contain a dash - are WordPress core file or folder names. The one with a space is a company name…

A smart (if slightly tongue-in-cheek) observation by my colleague Paolo, there. The rest of his article’s cleverer and worth-reading if you’re following the WordPress Drama (but it’s pretty long!).

Digital Dustbusting

tl;dr: I’m tidying up and consolidating my personal hosting; I’ve made a little progress, but I’ve got a way to go – fortunately I’ve got a sabbatical coming up at work!

At the weekend, I kicked-off what will doubtless be a multi-week process of gradually tidying and consolidating some of the disparate digital things I run, around the Internet.

I’ve a long-standing habit of having an idea (e.g. gamebook-making tool Twinebook, lockpicking puzzle game Break Into Us, my Cheating Hangman game, and even FreeDeedPoll.org.uk!), deploying it to one of several servers I run, and then finding it a huge headache when I inevitably need to upgrade or move said server because there’s such an insane diversity of different things that need testing!

Screenshot from Cheating Hangman: I guessed an 'E', but when I guessed an 'O' I was told that there was one (the computer was thinking of 'CLOSE'), but now there isn't because it's switched to a different word that ends with 'E'.
My “cheating hangman” game spun out from my analysis of the hardest words for an optimal player to guess, which was in turn inspired by the late Nick Berry’s examination of optimal strategy.

I can simplify, I figured. So I did.

And in doing so, I rediscovered several old projects I’d neglected or forgotten about. I wonder if anybody’s still using any of them?

Hosting I’ve tidied so far…

  • Cheating Hangman is now hosted by GitHub Pages.
  • DNDle, my Wordle-clone where you have to guess the Dungeons & Dragons 5e monster’s stat block, is now hosted by GitHub Pages. Also, I fixed an issue reported a month ago that meant that I was reporting Giant Scorpions as having a WIS of 19 instead of 9.
  • Abnib, which mostly reminds people of upcoming birthdays and serves as a dumping ground for any Abnib-related shit I produce, is now hosted by GitHub Pages.
  • RockMonkey.org.uk, which doesn’t really do much any more, is now hosted by GitHub Pages.
  • EGXchange, my implementation of a digital wallet for environmentally-friendly cryptocurrency EmmaGoldCoin, which I’ve written about before, is now hosted by GitHub Pages.
  • Sour Grapes, the single-page promo for a (remote) murder mystery party I hosted during a COVID lockdown, is now hosted by GitHub Pages.
  • A convenience-page for giving lost people directions to my house is now hosted by GitHub Pages.
  • Dan Q’s Things is now automatically built on a schedule and hosted by GitHub Pages.
  • Robin’s Improbable Blog, which spun out from 52 Reflect, wasn’t getting enough traffic to justify “proper” hosting so now it sits in a Docker container on my NAS.
  • My μlogger server, which records my location based on pings from my phone, has also moved to my NAS. This has broken Find Dan Q, but I’m not sure if I’ll continue with that in its current form anyway.
  • All of my various domain/subdomain redirects have been consolidated on, or are in the process of moving to, to a tiny Linode/Akamai instance. It’s a super simple plain Nginx server that does virtually nothing except redirect people – this is where I’ll park the domains I register but haven’t found a use for yet, in future.
Screenshot showing EGXchange, saying "everybody has an EGX wallet, log in to yours now".
I was pretty proud of EGXchange.org, but I’ll be first to admit that it’s among the stupider of my throwaway domains.

It turns out GitHub pages is a fine place to host simple, static websites that were open-source already. I’ve been working on improving my understanding of GitHub Actions anyway as part of what I’ve been doing while wearing my work, volunteering, and personal hats, so switching some static build processes like DNDle’s to GitHub Actions was a useful exercise.

Stuff I’m still to tidy…

There’s still a few things I need to tidy up to bring my personal hosting situation under control:

DanQ.me

Screenshot showing this blog post.
You’re looking at it. But later this year, you might be looking at it… elsewhere?

This is the big one, because it’s not just a WordPress blog: it’s also a Gemini, Spartan, and Gopher server (thanks CapsulePress!), a Finger server, a general-purpose host to a stack of complex stuff only some of which is powered by Bloq (my WordPress/PHP integrations): e.g. code to generate the maps that appear on my geopositioned posts, code to integrate with the Fediverse, a whole stack of configuration to make my caching work the way I want, etc.

FreeDeedPoll.org.uk

Right now this is a Ruby/Sinatra application, but I’ve got a (long-running) development branch that will make it run completely in the browser, which will further improve privacy, allow it to run entirely-offline (with a service worker), and provide a basis for new features I’d like to provide down the line. I’m hoping to get to finishing this during my Automattic sabbatical this winter.

Screenshot showing freedeedpoll.org.uk
The website’s basically unchanged for most of a decade and a half, and… umm… it looks it!

A secondary benefit of it becoming browser-based, of course, is that it can be hosted as a static site, which will allow me to move it to GitHub Pages too.

Geohashing.site

When I took over running the world’s geohashing hub from xkcd‘s Randall Munroe (and davean), I flung the site together on whatever hosting I had sitting around at the time, but that’s given me some headaches. The outbound email transfer agent is a pain, for example, and it’s a hard host on which to apply upgrades. So I want to get that moved somewhere better this winter too. It’s actually the last site left running on its current host, so it’ll save me a little money to get it moved, too!

Screenshot from Geohashing.site's homepage.
Geohashing’s one of the strangest communities I’m honoured to be a part of. So it’d be nice to treat their primary website to a little more respect and attention.

My FreshRSS instance

Right now I run this on my NAS, but that turns out to be a pain sometimes because it means that if my home Internet goes down (e.g. thanks to a power cut, which we have from time to time), I lose access to the first and last place I go on the Internet! So I’d quite like to move that to somewhere on the open Internet. Haven’t worked out where yet.

Next steps

It’s felt good so far to consolidate and tidy-up my personal web hosting (and to rediscover some old projects I’d forgotten about). There’s work still to do, but I’m expecting to spend a few months not-doing-my-day-job very soon, so I’m hoping to find the opportunity to finish it then!

× × × × ×

Note #24599

At work, we recently switched expenses system to one with virtual credit card functionality. I decided to test it out by buying myself lounge access for my upcoming work trip to Mexico. Unfortunately the new system mis-detected my lounge access as being a purchase from lingerie company loungeunderwear.com. I’m expecting a ping from Finance any moment to ask me why I’m using a company credit card to buy a bra.

Screenshot from expenses system indicating that a purchase was made at loungeunderwear.com, with a photo showing an example of something sold at that website - a lacy bra - overlaid.

One might ask why our expenses provider can (mis-)identify loungeunderwear.com from a transaction in the first place. Did somebody at some company that uses this provider actually buy some ladies’ briefs on a company credit card at some point?

×

The Duck Song 4

This is a repost promoting content originally published elsewhere. See more things Dan's reposted.

Cast your mind back to 15½ years ago, when the Internet was delighted by The Duck Song, a stupid adaptation of an already-ancient joke, presented as a song for a child and accompanied by some MS Paint-grade animation. It was catchy, though, and before long everybody had it stuck in their heads.

Over the subsequent year it was followed by The Duck Song 2 and The Duck Song 3, each in a similar vein but with a different accompanying joke. There’s sort-of an ongoing narrative – a story arc – than spans the three, as the foils of the first and second are introduced to one another in the third in a strange duck-related meet-cute.

And then there was nothing for… well, almost 14 years. The creators went on to do other things, and we all assumed that this series was completed (unlike for example the Wave Hello trilogy I mentioned the other day, which is clearly supposed to get one more part, and is overdue!). That’s fine, of course. Things are allowed to finish, contrary to what many American TV execs seem to think.

Then last year, we got a seasonal treat in the form of The Christmas Duck Song. It felt like a non-canonical spinoff, though, not a true “fourth Duck Song”. Like the Star Wars Holiday Special. Except good. It’s appearance wasn’t taken as heralding a return of duck songs.

But perhaps it should’ve, because earlier this year we got The Duck Song 4! Yet again, it retells a stupid joke – in this case, an especially silly and immature one – but man, it feels like an old friend coming home. Welcome back, Duck Song.

I don’t think I’ve done justice to it, though. Perhaps the Hillsdale Collegian manages to in their article, which implores:

Permit yourself to be entranced by the magnificence of the animation, the piquancy of the wordplay, the splendorous yet seductive simplicity of the G-C-D chord progression. Let the duck, like Virgil in Dante’s “Divine Comedy,” be your guide — lean into the quotidian but sempiternal question of whether the man at the lemonade stand has any grapes. Consider the irritation of the man at the stand and ask yourself if the wrath of Achilles is really that much more disastrous. Admire the cunning of the duck’s questioning — was Socrates so very different?

Yeah, that’s about right.

Note #24593

This post is part of 🐶 Bleptember, a month-long celebration of our dog's inability to keep her tongue inside her mouth.

We made it! This young furbaby managed to pose a bleppy picture every single day of Bleptember. Thanks for coming along for the ride!

Behind a handwritten sign with the words 'Happy Bleptember!' and a pawprint, a French Bulldog lies in a soft basket with her tongue stuck out.

×

Note #24591

This post is part of 🐶 Bleptember, a month-long celebration of our dog's inability to keep her tongue inside her mouth.

“You want more Bleptember pictures? I demand payment in the form of tummy-scritches!”

A French Bulldog lying on her side on a sofa, her tongue slightly out, enjoying a tummy scritch.

(Wow, it’s the penultimate day of Bleptember. )

×

Bletchley Park

The eldest is really getting into her WW2 studies at school, so I arranged a trip for her and a trip to the ever-excellent Bletchley Park for a glimpse at the code war that went on behind the scenes. They’re clearly looking forward to the opportunity to look like complete swots on Monday.

Dan sits on a padded bench in a cinema-style room, pointing his thumb at the two children sitting on a row in front of him.

Bonus: I got to teach them some stories about some of my favourite cryptanalysts. (Max props to the undersung Mavis Batey!)

×

Dan Q undefined GC9GTV3 Drive Slowly; Fox Crossing

This checkin to GC9GTV3 Drive Slowly; Fox Crossing reflects a geocaching.com log entry. See more of Dan's cache logs.

Noticed while on a dog walk that the container looked a little loose, so came by to tighten it up. Noticed that the logbook was missing – muggled? – so replaced that while I was here. Ready to go!

Dan, sitting in a car, holding a screwdriver and smiling.
A screwdriver isn’t a usual piece of CO toolkit.
×

Note #24584

This post is part of 🐶 Bleptember, a month-long celebration of our dog's inability to keep her tongue inside her mouth.

Tttttthbbptt. The sound of a bleppy dog deflating like a balloon, this Twenty-Eighth of Bleptember

A French Bulldog in a dog bed, her legs tucked beneath her, her face on the rim of the cushion, her tongue almost-entirely out.

×

What if Emails were Multilingual?

Multilingual emails

Back when I was a student in Aberystwyth, I used to receive a lot of bilingual emails from the University and its departments1. I was reminded of this when I received an email this week from CACert, delivered in both English and German.

Top part of an email from CACert, which begins with the text "German translation below / Deutsche Uebersetzung weiter unten".
Simply putting one language after the other isn’t terribly exciting. Although to be fair, the content of this email wasn’t terribly exciting either.

Wouldn’t it be great if there were some kind of standard for multilingual emails? Your email client or device would maintain an “order of preference” of the languages that you speak, and you’d automatically be shown the content in those languages, starting with the one you’re most-fluent in and working down.

The Web’s already got this functionality2, and people have been sending multilingual emails for much longer than they’ve been developing multilingual websites3!

Enter RFC8255!

It turns out that this is a (theoretically) solved problem. RFC8255 defines a mechanism for breaking an email into multiple different languages in a way that a machine can understand and that ought to be backwards-compatible (so people whose email software doesn’t support it yet can still “get by”). Here’s how it works:

  1. You add a Content-Type: multipart/multilingual header with a defined boundary marker, just like you would for any other email with multiple “parts” (e.g. with a HTML and a plain text version, or with text content and an attachment).
  2. The first section is just a text/plain (or similar) part, containing e.g. some text to explain that this is a multilingual email, and if you’re seeing this then your email client probably doesn’t support them, but you should just be able to scroll down (or else look at the attachments) to find content in the language you read.
  3. Subsequent sections have:
    • Content-Disposition: inline, so that for most people using non-compliant email software they can just scroll down until they find a language they can read,
    • Content-Type: message/rfc822, so that an entire message can be embedded (which allows other headers, like the Subject:, to be translated too),
    • a Content-Language: header, specifying the ISO code of the language represented in that section, and
    • optionally, a Content-Translation-Type: header, specifying either original (this is the original text), human (this was translated by a human), or automated (this was the result of machine translation) – this could be used to let a user say e.g. that they’d prefer a human translation to an automated one, given the choice between two second languages.

Let’s see a sample email:

Content-Type: multipart/multilingual;
 boundary=10867f6c7dbe49b2cfc5bf880d888ce1c1f898730130e7968995bea413a65664
To: <b24571@danq.me>
From: <rfc8255test-noreply@danq.link>
Subject: Does your email client support RFC8255?
Mime-Version: 1.0
Date: Fri, 27 Sep 2024 10:06:56 +0000

--10867f6c7dbe49b2cfc5bf880d888ce1c1f898730130e7968995bea413a65664
Content-Transfer-Encoding: quoted-printable
Content-Type: text/plain; charset=utf-8

This is a multipart message in multiple languages. Each part says the
same thing but in a different language. If your email client supports
RFC8255, you will see this message in your preferred language out of
those available. Otherwise, you will probably see each language after
one another or else each language in a separate attachment.

--10867f6c7dbe49b2cfc5bf880d888ce1c1f898730130e7968995bea413a65664
Content-Disposition: inline
Content-Type: message/rfc822
Content-Language: en
Content-Translation-Type: original

Subject: Does your email client support RFC8255?
Content-Type: text/plain; charset="UTF-8"
Content-Transfer-Encoding: 7bit
MIME-Version: 1.0

RFC8255 is a standard for sending email in multiple languages. This
is the original email in English. It is embedded alongside the same
content in a number of other languages.

--10867f6c7dbe49b2cfc5bf880d888ce1c1f898730130e7968995bea413a65664
Content-Disposition: inline
Content-Type: message/rfc822
Content-Language: fr
Content-Translation-Type: automated

Subject: Votre client de messagerie prend-il en charge la norme RFC8255?
Content-Type: text/plain; charset="UTF-8"
Content-Transfer-Encoding: 7bit
MIME-Version: 1.0

RFC8255 est une norme permettant d'envoyer des courriers
électroniques dans plusieurs langues. Le présent est le courriel
traduit en français. Il est intégré à côté du même contenu contenu
dans un certain nombre d'autres langues.

--10867f6c7dbe49b2cfc5bf880d888ce1c1f898730130e7968995bea413a65664--
Why not copy-paste this into a raw email and see how your favourite email client handles it! That’ll be fun, right?

Can I use it?

That proposed standard turns seven years old next month. Sooo… can we start using it?4

Turns out… not so much. I discovered that NeoMutt supports it:

NeoMutt’s implementation is basic, but it works: you can specify a preference order for languages and it respects it, and if you don’t then it shows all of the languages as a series of attachments. It can apparently even be used to author compliant multilingual emails, although I didn’t get around to trying that.

Support in other clients is… variable.

A reasonable number of them don’t understand the multilingual directives but still show the email in a way that doesn’t suck:

Screenshot from Thunderbird, showing each language one after the other.
Mozilla Thunderbird does a respectable job of showing each language’s subject and content, one after another.

Some shoot for the stars but blow up on the launch pad:

Screenshot from GMail, showing each language one after the other, but with a stack of extra headers and an offer to translate it to English for me (even though the English is already there).
GMail displays all the content, but it pretends that the alternate versions are forwarded messages and adds a stack of meaningless blank headers to each. And then offers to translate the result for you, even though the content is already right there in English.

Others still seem to be actively trying to make life harder for you:

ProtonMail’s Web interface shows only the fallback content, putting the remainder into .eml attachments… which is then won’t display, forcing you to download them and find some other email client to look at them in!5

And still others just shit the bed at the idea that you might read an email like this one:

Screenshot from Outlook 365, showing the message "This message might have been moved or deleted".
Outlook 365 does appallingly badly, showing the subject in the title bar, then the words “(No subject)”, then the message “This message might have been removed or deleted”. Just great.

That’s just the clients I’ve tested, but I can’t imagine that others are much different. If you give it a go yourself with something I’ve not tried, then let me know!

I guess this means that standardised multilingual emails might be forever resigned to the “nice to have but it never took off so we went in a different direction” corner of the Internet, along with the <keygen> HTML element and the concept of privacy.

Footnotes

1 I didn’t receive quite as much bilingual email as you might expect, given that the University committed to delivering most of its correspondence in both English and Welsh. But I received a lot more than I do nowadays, for example

2 Although you might not guess it, given how many websites completely ignore your Accept-Language header, even where it’s provided, and simply try to “guess” what language you want using IP geolocation or something, and then require that you find whatever shitty bit of UI they’ve hidden their language selector behind if you want to change it, storing the result in a cookie so it inevitably gets lost and has to be set again the next time you visit.

3 I suppose that if you were sending HTML emails then you might use the lang="..." attribute to mark up different parts of the message as being in different languages. But that doesn’t solve all of the problems, and introduces a couple of fresh ones.

4 If it were a cool new CSS feature, you can guarantee that it’d be supported by every major browser (except probably Safari) by now. But email doesn’t get so much love as the Web, sadly.

5 Worse yet, if you’re using ProtonMail with a third-party client, ProtonMail screws up RFC8255 emails so badly that they don’t even work properly in e.g. NeoMutt any more! ProtonMail swaps the multipart/multilingual content type for multipart/mixed and strips the Content-Language: headers, making the entire email objectively less-useful.

× × × ×

Transparency, Contribution, and the Future of WordPress

This is a repost promoting content originally published elsewhere. See more things Dan's reposted.

The people who make the most money in WordPress are not the people who contribute the most (Matt / Automattic really is one of the exceptions here, as I think we are). And this is a problem. It’s a moral problem. It’s just not equitable.

I agree with Matt about his opinion that a big hosting company such as WPEngine should contribute more. It is the right thing to do. It’s fair. It will make the WordPress community more egalitarian. Otherwise, it will lead to resentment. I’ve experienced that too.

In my opinion, we all should get a say in how we spend those contributions [from companies to WordPress]. I understand that core contributors are very important, but so are the organizers of our (flagship) events, the leadership of hosting companies, etc. We need to find a way to have a group of people who represent the community and the contributing corporations.

Just like in a democracy. Because, after all, isn’t WordPress all about democratizing?

Now I don’t mean to say that Matt should no longer be project leader. I just think that we should more transparently discuss with a “board” of some sorts, about the roadmap and the future of WordPress as many people and companies depend on it. I think this could actually help Matt, as I do understand that it’s very lonely at the top.

With such a group, we could also discuss how to better highlight companies that are contributing and how to encourage others to do so.

Some wise words from Joost de Valk, and it’s worth reading his full post if you’re following the WP Engine drama but would rather be focussing on looking long-term towards a better future for the entire ecosystem.

I don’t know whether Joost’s solution is optimal, but it’s certainly worth considering his ideas if we’re to come up with a new shape for WordPress. It’s good to see that people are thinking about the bigger picture here, than just wherever we find ourselves at the resolution of this disagreement between Matt/Automattic/the WordPress Foundation and WP Engine.

Thinking bigger is admirable. Thinking bigger is optimistic. Thinking bigger is future-facing.