The amazon dash is a pinnacle of modern web design. It’s one of the most intrusive, complex, and resource-dependent devices we’ve introduced into our homes, yet it appears as a simple oval with a single button for a single use. The use is absurdly narrow: the button will have a picture of Tide detergent, and when you press the button, Tide detergent is sent to your door.
Barely a week goes by between the times that I discover some horrifically over-engineered “solution” on the Internet. Amazon’s Dash buttons are terrible: disposable (plastic) single-purpose computers that could so easily have been made into something “more” – more-versatile, more-open, more-configurable, more-flexible. Indeed: people have been doing exactly that kind of thing! But the vanilla Dash button remains little more than selling you convenience (and not much convenience, if we’re honest) in exchange for more and more of your feeling of digital freedom. Yet another example of what replaced the Web we lost…
By hiding the technical processes, and simplifying the onboarding and engagement of their services, Amazon can continually reinforce your depression for a profit— and you can get name-brand laundry detergent faster.
Also, can I just take a moment to point out how awesome Zach’s website is. Not only is it the perfect example of how fun and weird the Internet can be and having a mixture of fascinating and curious content, it’s also available via dat:// for those of you who’ve got some love for the datbaseiverse.
0 comments