Prime and Punishment

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For sellers, Amazon is a quasi-state. They rely on its infrastructure — its warehouses, shipping network, financial systems, and portal to millions of customers — and pay taxes in the form of fees. They also live in terror of its rules, which often change and are harshly enforced.

…the only way back from suspension is to “confess and repent,” she says, even if you don’t think you’ve done anything wrong. “Amazon doesn’t like to see finger-pointing.”

Suppose you have a competitor on Amazon Marketplace. Based on this article, the following strategies are pretty much fair game and are likely to result in immediate suspension of your competitor’s account:

  1. Posting fake reviews favouring your competitor’s products, then reporting your competitor for manipulating reviews.
  2. Making a copyright claim against your competitor’s username, even though you’d never used it before.
  3. Buying your competitor’s product, setting fire to it, photographing it, and claiming that it did that by itself and is thus unsafe for sale.

Amazon don’t like controversy, so they always side against the seller. A great illustration as to why it’s dangerous when we let companies (like Amazon) have the power of judiciaries without the responsibilities of democracies.

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