<blink> and <marquee>

I was chatting with a fellow web developer recently and made a joke about the HTML <blink> and <marquee> tags, only to discover that he had no idea what I was talking about. They’re a part of web history that’s fallen off the radar and younger developers are unlikely to have ever come across them. But for a little while, back in the 90s, they were a big deal.

Macromedia Dreamweaver 3 code editor window showing a <h2> heading wrapped in <marquee> and <blink> tags, for emphasis.
Even Macromedia Dreamweaver, which embodied the essence of 1990s web design, seemed to treat wrapping <blink> in <marquee> as an antipattern.

Invention of the <blink> element is often credited to Lou Montulli, who wrote pioneering web browser Lynx before being joining Netscape in 1994. He insists that he didn’t write any of the code that eventually became the first implementation of <blink>. Instead, he claims: while out at a bar (on the evening he’d first meet his wife!), he pointed out that many of the fancy new stylistic elements the other Netscape engineers were proposing wouldn’t work in Lynx, which is a text-only browser. The fanciest conceivable effect that would work across both browsers would be making the text flash on and off, he joked. Then another engineer – who he doesn’t identify – pulled a late night hack session and added it.

And so it was that when Netscape Navigator 2.0 was released in 1995 it added support for the <blink> tag. Also animated GIFs and the first inklings of JavaScript, which collectively would go on to define the “personal website” experience for years to come. Here’s how you’d use it:

<BLINK>This is my blinking text!</BLINK>

With no attributes, it was clear from the outset that this tag was supposed to be a joke. By the time HTML4 was published as a a recommendation two years later, it was documented as being a joke. But the Web of the late 1990s saw it used a lot. If you wanted somebody to notice the “latest updates” section on your personal home page, you’d wrap a <blink> tag around the title (or, if you were a sadist, the entire block).

Cameron's World website, screenshot, showing GIFS and bright pallette
If you missed this particular chapter of the Web’s history, you can simulate it at Cameron’s World.

In the same year as Netscape Navigator 2.0 was released, Microsoft released Internet Explorer 2.0. At this point, Internet Explorer was still very-much playing catch-up with the features the Netscape team had implemented, but clearly some senior Microsoft engineer took a look at the <blink> tag, refused to play along with the joke, but had an innovation of their own: the <marquee> tag! It had a whole suite of attributes to control the scroll direction, speed, and whether it looped or bounced backwards and forwards. While <blink> encouraged disgusting and inaccessible design as a joke, <marquee> did it on purpose.

<MARQUEE>Oh my god this still works in most modern browsers!</MARQUEE>

Oh my god this still works in most modern browsers!

If you see the text above moving… you’re looking at a living fossil in browser history.

But here’s the interesting bit: for a while in the late 1990s, it became a somewhat common practice to wrap content that you wanted to emphasise with animation in both a <blink> and a <marquee> tag. That way, the Netscape users would see it flash, the IE users would see it scroll or bounce. Like this:

<MARQUEE><BLINK>This is my really important message!</BLINK></MARQUEE>
Internet Explorer 5 showing a marquee effect.
Wrap a <blink> inside a <marquee> and IE users will see the marquee. Delightful.

The web has always been built on Postel’s Law: a web browser should assume that it won’t understand everything it reads, but it should provide a best-effort rendering for the benefit of its user anyway. Ever wondered why the modern <video> element is a block rather than a self-closing tag? It’s so you can embed within it code that an earlier browser – one that doesn’t understand <video> – can read (a browser’s default state when seeing a new element it doesn’t understand is to ignore it and carry on). So embedding a <blink> in a <marquee> gave you the best of both worlds, right? (welll…)

Netscape Navigator 5 showing a blink effect.
Wrap a <blink> inside a <marquee> and Netscape users will see the blink. Joy.

Better yet, you were safe in the knowledge that anybody using a browser that didn’t understand either of these tags could still read your content. Used properly, the web is about progressive enhancement. Implement for everybody, enhance for those who support the shiny features. JavaScript and CSS can be applied with the same rules, and doing so pays dividends in maintainability and accessibility (though, sadly, that doesn’t stop people writing sites that needlessly require these technologies).

Opera 5 showing no blinking nor marquee text.
Personally, I was a (paying! – back when people used to pay for web browsers!) Opera user so I mostly saw neither <blink> nor <marquee> elements. I don’t feel like I missed out.

I remember, though, the first time I tried Netscape 7, in 2002. Netscape 7 and its close descendent are, as far as I can tell, the only web browsers to support both <blink> and <marquee>. Even then, it was picky about the order in which they were presented and the elements wrapped-within them. But support was good enough that some people’s personal web pages suddenly began to exhibit the most ugly effect imaginable: the combination of both scrolling and flashing text.

Netscape 7 showing text that both blinks and marquee-scrolls.
If Netscape 7’s UI didn’t already make your eyes bleed (I’ve toned it down here by installing the “classic skin”), its simultaneous rendering of <blink> and <marquee> would.

The <blink> tag is very-definitely dead (hurrah!), but you can bring it back with pure CSS if you must. <marquee>, amazingly, still survives, not only in polyfills but natively, as you might be able to see above. However, if you’re in any doubt as to whether or not you should use it: you shouldn’t. If you’re looking for digital nostalgia, there’s a whole rabbit hole to dive down, but you don’t need to inflict <marquee> on the rest of us.

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CSS Logical Properties

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.my-element {
  margin-inline-start: 1em;
}

What this now does is instead of saying “add margin to the left”, it says “regardless of direction, put margin on the starting side”. If the language of the document was right to left, like Arabic, that margin would be on the right hand side.

This is clever. If you use e.g. margin-left on every list element after the first to put space “between” them, the spacing isn’t quite right when the order of the elements is reversed, for example because your page has been automatically translated into a language that reads in the opposite direction (e.g. right-to-left, rather than left-to-right). When you use margin-left in this way you’re imposing a language-direction-centric bias on your content, and there’s no need: margin-inline-start and its friends are widely-supported and says what you mean: “place a margin before this element”. I’ll be trying to remember to use this where it’s appropriate from now on.

Loading CSS Asynchronously Without JS Dependency

tl;dr? skip to the proof-of-concept/demo of lazy-loading CSS where possible while still loading it “conventionally” to users without Javascript

In a “daily tip” a couple of days ago, the excellent Chris Ferdinandi recommended an approach to loading CSS asynchronously based on a refined technique by Scott Jehl. The short of it is that you load your stylesheets like this:

<link rel="stylesheet" href="/path/to/my.css" media="print" onload="this.media='all'">

You see what that’s doing? It’s loading the stylesheet for the print medium, but then when the document finishes loading it’s switching the media type from “print” to “all”. Because it didn’t apply to begin with the stylesheet isn’t render-blocking. You can use this to delay secondary styles so the page essentials can load at full speed.

This website's Lighthouse score showing a Total Blocking Time of 0ms.
Reducing blocking times, like I have on this page, is one of many steps in optimising perceived page performance.

I don’t like this approach. I mean: I love the elegance… I just don’t like the implications.

Why I don’t like lazy-loading CSS using Javascript

Using Javascript to load CSS, in order to prevent that CSS blocking rendering, feels to me like it conceptually breaks the Web. It certainly violates the expectations of progressive enhancement, because it introduces a level of fault-intolerance that I consider (mostly) unacceptable.

CSS and Javascript are independent of one another. A well-designed progressively-enhanced page should function with HTML only, HTML-and-CSS only, HTML-and-JS only, or all three.CSS adds style, and JS adds behvaiour to a page; and when you insist that the user agent uses Javascript in order to load stylistic elements, you violate the separation of these technologies (I’m looking at you, the majority of heavyweight front-end frameworks!).

If you’re thinking that the only people affected are nerds like me who browse with Javascript wholly or partially disabled, you’re wrong: gov.uk research shows that around 1% of your visitors have Javascript fail for some reason or another: because it’s disabled (whether for preference, privacy, compatibility with accessibility technologies, or whaterver), blocked, firewalled, or they’re using a browser that you didn’t expect.

The Web Pyramid. In the style of a "food pyramid", shows Text Worth Reading at the bottom, supporting Markup, supporting Images, supporting CSS, supporting (a small amount of) Scripts.
Maciej Cegłowski‘s 2015 talk “Website Obesity” draws the boundaries firmly, using this great diagram.

Can we lazy-load CSS in a way that doesn’t depend on Javascript? (spoiler: yes)

Chris’s daily tip got me thinking: could there exist a way to load CSS in a non-render-blocking way but which degraded gracefully in the event that Javascript was unavailable? I.e. if Javascript is working, lazy-load CSS, otherwise: load conventionally as a fallback. It turns out, there is!

In principle, it’s this:

  1. Link your stylesheet from within a <noscript> block, thereby only exposing it where Javascript is disabled. Give it a custom attribute to make it easy to find later, e.g. <noscript lazyload> (if you’re a standards purist, you might prefer to use a data- attribute).
  2. Have your Javascript extract the contents of these <noscript> blocks and reinject them. In modern browsers, this is as simple as e.g. [...document.querySelectorAll('noscript[lazyload]')].forEach(ns=>ns.outerHTML=ns.innerHTML).

If you need support for Internet Explorer, you need a little more work, because Internet Explorer doesn’t expose<noscript> blocks to the DOM in a helpful way. There are a variety of possible workarounds; I’ve implemented one but not put too much thought into it because I rarely have to think about Internet Explorer these days.

In any case, I’ve implemented a proof of concept/demonstration if you’d like to see it in action: just take a look and view source (or read the page) for details. Or view the source alone via this gist.

Lazy-loading CSS using my approach provides most of the benefits of other approaches… but works properly in environments without Javascript too.

Update: Chris Ferdinandi’s refined this into an even cleaner approach that takes the best of both worlds.

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Unreal Engine 5 is meant to ridicule web developers

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Our sources report that the underlying reason behind the impressive tech demo for Unreal Engine 5 by Epic Games is to ridicule web developers.

According to the Washington Post, the tech demo includes a new dynamic lighting system and a rendering approach with a much higher geometric detail for both shapes and textures. For example, a single statue in the demo can be rendered with 33 million triangles, giving it a truly unprecedented level of detail and visual density.

Turns out that the level of computational optimization and sheer power of this incredible technology is meant to make fun of web developers, who struggle to maintain 15fps while scrolling a single-page application on a $2000 MacBook Pro, while enjoying 800ms delays typing the corresponding code into their Electron-based text editors.

Funny but sadly true. However, the Web can be fast. What makes it slow is bloated, kitchen-sink-and-all frontend frameworks, pushing computational effort to the browser with overcomplicated DOM trees and unnecessarily rich CSS rules, developer privilege, and blindness to the lower-powered devices that make up most of the browsing world. Oh, and of course embedding a million third-party scripts to get you all the analytics, advertising, etc. you think you need doesn’t help, either.

The Web will never be as fast as native, for obvious reasons. But it can be fast; blazingly so. It just requires a little thought and consideration. I’ve talked about this recently.

Visitors, Developers, or Machines

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The performance tradeoff isn’t about where the bottleneck is. It’s about who has to carry the burden. It’s one thing for a developer to push the burden onto a server they control. It’s another thing entirely to expect visitors to carry that load when connectivity and device performance isn’t a constant.

This is another great take on the kind of thing I was talking about the other day: some developers who favour heavy frameworks (e.g. React) argue for the performance benefits, both in development velocity and TTFB. But TTFB alone is not a valid metric of a user’s perception of an application’s performance: if you’re sending a fast payload that then requires extensive execution and/or additional calls to the server-side, it stands to reason that you’re not solving a performance bottleneck, you’re just moving it.

I, for one, generally disfavour solutions that move a Web application’s bottleneck to the user’s device (unless there are other compelling reasons that it should be there, for example as part of an Offline First implementation, and even then it should be done with care). Moving the burden of the bottleneck to the user’s device disadvantages those on slower or older devices and limits your ability to scale performance improvements through carefully-engineered precaching e.g. static compilation. It also produces a tendency towards a thick-client solution, which is sometimes exactly what you need but more-often just means a larger initial payload and more power consumption on the (probably mobile) user’s device.

Next time you improve performance, ask yourself where the time saved has gone. Some performance gains are genuine; others are just moving the problem around.

Giving a Damn at Scale

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How many more developers have to point out how bloated we’ve made the web with our frameworks, tracking scripts, and other 3rd party solutions before we take things seriously? We’ve been banging on about this for ages. It’s like a plague!

This is just what I was thinking when I wrote about that terribly bloated digital climate activism website the other day. I hadn’t meant to single them out specifically because the problem’s… well, it’s a pandemic!

And as Bridget goes on to say, it’s especially important at this unusual time, with many people confined to home and using the Internet to try to get accurate and up-to-date information and resources (and sometimes overwhelming major websites), that performance, accessibility, and availability matters most.

There’ll be many lessons to learn from the coronavirus crisis. But these lessons aren’t just related to healthcare, or work, or supermarket logistics. No field will be left untouched. And one of the things that I hope my field learns, when this is over, is the importance of things working even when things get tough. Test the sad paths, test your site under heavy load, test your site with the CDNs simulated “down”, and develop accordingly. Because this isn’t the worst kind of crisis we could face, and we have to be ready for the worse ones that could come.

Digital Climate Strike’s Carbon Footprint

Ironically, the web page promoting the “Digital Climate Strike” is among the dirtiest on the Internet, based on the CO2 footprint of visiting it.

Global Climate Strike's "Take Action" webpage
Save your bandwidth: just look at this screenshot of the site instead of visiting.

Going to that page results in about 14 Mb of data being transmitted from their server to your device (which you’ll pay for if you’re on a metered connection). For comparison, reading my recent post about pronouns results in about 356 Kb of data. In other words, their page is forty times more bandwidth-consuming, despite the fact that my page has about four times the word count. The page you’re reading right now, thanks to its images, weighs in at about 650 Kb: you could still download it more than twenty times while you were waiting for theirs.

globalclimatestrike.net/action: "Uh oh! This web page is dirtier than 97% of web pages tested. Oh my, 7.74g of CO2 is produced every time someone visits this web page."
Well that’s got to be pretty embarassing.

Worse still, the most-heavyweight of the content they deliver is stuff that’s arguably strictly optional and doesn’t add to the message:

  • Eight different font files are served from three different domains (the fonts alone consume about 140 Kb) – seven more are queued but not used.
  • Among the biggest JavaScript files they serve is that of Hotjar analytics: I understand the importance of measuring your impact, but making your visitors – and the planet – pay for it is a little ironic.
  • The biggest JavaScript file seems to be for Mapbox, which as far as I can see is never actually used: that map on the page is a static image which, incidentally, I was able to reduce from 0.5 Mb to 0.2 Mb just by running it through a free online image compressor.
Image compression comparison for the map image. Before: 536K, after: 201K (-63%).
This took me literally seconds to do but would save about a twelfth of a second for every single typical 4G user to their site. And it’s not even the worst culprit.

And because the site sets virtually no caching headers, even if you’ve visited the website before you’re likely to have to download the whole thing again. Every single time.

It’s not just about bandwidth: all of those fonts, that JavaScript, their 60 Kb of CSS (this page sent you 13 Kb) all has to be parsed and interpreted by your device. If you’re on a mobile device or a laptop, that means you’re burning through lithium (a non-renewable resource whose extraction and disposal is highly polluting) and regardless of your device you’re using you’re using more electricity to visit their site than you need to. Coding antipatterns like document.write() and active event listeners that execute every time you scroll the page keep your processor working hard, turning electricity into waste heat. It took me over 12 seconds on a high-end smartphone and a good 4G connection to load this page to the point of usability. That’s 12 seconds of a bright screen, a processor running full tilt,a  data connection working its hardest, and a battery ticking away. And I assume I’m not the only person visiting the website today.

This isn’t really about this particular website, of course (and I certainly don’t want to discourage anybody from the important cause of saving the planet!). It’s about the bigger picture: there’s a widespread and long-standing trend in web development towards bigger, heavier, more power-hungry websites, built on top of heavyweight frameworks that push the hard work onto the user’s device and which favour developer happiness over user experience. This is pretty terrible: it makes the Web slow, and brittle, and it increases the digital divide as people on slower connections and older devices get left behind.

(Bonus reading: luckily there’s a counterculture of lean web developers…)

But this trend is also bad for the environment, and when your website exists to try to save it, that’s more than a little bit sad.

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Why the GOV.UK Design System team changed the input type for numbers

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Android number pad

Using <input type="text" inputmode="numeric" pattern="[0-9]*"> allows for a degree of separation between how the user enters data (“input mode”), what the browser expects the user input to contain (type equals number), and potentially how it tries to validate it.

I’ve sung the praises of the GDS research team before, and it’s for things like this that I respect them the most: they’re knowing for taking a deep-dive user-centric approach to understanding usability issues, and they deliver valuable actionable answers off the back of it.

If you’ve got Web forms that ask people for numbers, this is how you should be doing it. If you’re doing so specifically for 2FA purposes, see that post I shared last month on a similar topic.

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BingO Bakery

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Don’t understand why Web accessibility is important? Need a quick and easily-digestible guide to the top things you should be looking into in order to make your web applications screenreader ready? Try this fun, video-game-themed 5 minute video from Microsoft.

There’s a lot more to accessibility than is covered here, and it’s perhaps a little over-focussed on screenreaders, but it’s still a pretty awesome introduction.

Identifying Post Kinds in WordPress RSS Feeds

I use the Post Kinds plugin to streamline the management of the different types of posts I make on my blog, based on the IndieWeb post types list: articles, like this one, are “conventional” blog posts, but I also publish notes (which are analogous to “tweets”), reposts (“shares” of things I’ve found online, sometimes with commentary), checkins (mostly chronicling my geocaching/geohashing), and others: I’ve extended Post Kinds to facilitate comics and reviews, for example.

But for people who subscribe (either directly or indirectly) to everything I post, I imagine it must be a little frustrating to sometimes be unable to identify the type of a post before clicking-through. So I’ve added the following code, which I’m sharing here and on GitHub in case it’s of any use to anybody else, to my theme’s functions.php:

// Make titles in RSS feed be prefixed by the Kind of the post.
function add_kind_to_rss_post_title(){
        $kinds = wp_get_post_terms( get_the_ID(), 'kind' );
        if( ! isset( $kinds ) || empty( $kinds ) ) return get_the_title(); // sanity-check.
        $kind = $kinds[0]->name;
        $title = get_the_title();
        return trim( "[{$kind}] {$title}" );
}
add_filter( 'the_title_rss', 'add_kind_to_rss_post_title', 4 ); // priority 4 to ensure it happens BEFORE default escaping filters.

This decorates the titles of my posts, but only in my feeds, so it’s easier for people to tell at-a-glance what’s going on:

Rendered RSS feed showing Post Kinds prefixes

Down the line I might expand this so that it doesn’t show if the subscriber is, for example, asking only for articles (e.g. via this feed); I’m coming up with a huge list of things I’d like to do at IndieWebCamp London! But for now, this feels like a nice simple improvement to a plugin I love that helps it to fit my specific needs.

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Old CSS, new CSS

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I first got into web design/development in the late 90s, and only as I type this sentence do I realize how long ago that was.

And boy, it was horrendous. I mean, being able to make stuff and put it online where other people could see it was pretty slick, but we did not have very much to work with.

I’ve been taking for granted that most folks doing web stuff still remember those days, or at least the decade that followed, but I think that assumption might be a wee bit out of date. Some time ago I encountered a tweet marvelling at what we had to do without border-radius. I still remember waiting with bated breath for it to be unprefixed!

But then, I suspect I also know a number of folks who only tried web design in the old days, and assume nothing about it has changed since.

I’m here to tell all of you to get off my lawn. Here’s a history of CSS and web design, as I remember it.


(Please bear in mind that this post is a fine blend of memory and research, so I can’t guarantee any of it is actually correct, especially the bits about causality. You may want to try the W3C’s history of CSS, which is considerably shorter, has a better chance of matching reality, and contains significantly less swearing.)

(Also, this would benefit greatly from more diagrams, but it took long enough just to write.)

I too remember the bad-old days of the pre-CSS and early-CSS Web. Back then, when we were developing for it, we thought that it was magical. We tolerated issues like having to copy-paste our navigation around a stack of static pages, manually change our design all over the place etc…. but man… I wouldn’t want to go back to working that way!

This is an excellent long-read for an up-close-and-personal look at how CSS has changed over the decades. Well worth a look if you’ve any interest in the topic.

CSS4 is here!

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I think that CSS would be greatly helped if we solemnly state that “CSS4 is here!” In this post I’ll try to convince you of my viewpoint.

I am proposing that we web developers, supported by the W3C CSS WG, start saying “CSS4 is here!” and excitedly chatter about how it will hit the market any moment now and transform the practice of CSS.

Of course “CSS4” has no technical meaning whatsoever. All current CSS specifications have their own specific versions ranging from 1 to 4, but CSS as a whole does not have a version, and it doesn’t need one, either.

Regardless of what we say or do, CSS 4 will not hit the market and will not transform anything. It also does not describe any technical reality.

Then why do it? For the marketing effect.

Hurrah! CSS4 is here!

I’m sure that, like me, you’re excited to start using the latest CSS technologies, like paged media, hyphen control, the zero-specificity :where() selector, and new accessibility selectors like the ‘prefers-reduced-motion’ @media query. The browser support might not be “there” yet, but so long as you’ve got a suitable commitment to progressive enhancement then you can be using all of these and many more today (I am!). Fantastic!

But if you’ve got more than a little web savvy you might still be surprised to hear me say that CSS4 is here, or even that it’s a “thing” at all. Welll… that’s because it isn’t. Not officially. Just like JavaScript’s versioning has gone all evergreen these last few years, CSS has gone the same way, with different “modules” each making their way through the standards and implementation processes independently. Which is great, in general, by the way – we’re seeing faster development of long-overdue features now than we have through most of the Web’s history – but it does make it hard to keep track of what’s “current” unless you follow along watching very closely. Who’s got time for that?

When CSS2 gained prominence at around the turn of the millennium it was revolutionary, and part of the reason for that – aside from the fact that it gave us all some features we’d wanted for a long time – was that it gave us a term to rally behind. This browser already supports it, that browser’s getting there, this other browser supports it but has a f**ked-up box model (you all know the one I’m talking about)… we at last had an overarching term to discuss what was supported, what was new, what was ready for people to write articles and books about. Nobody’s going to buy a book that promises to teach them “CSS3 Selectors Level 3, Fonts Level 3, Writing Modes Level 3, and Containment Level 1”: that title’s not even going to fit on the cover. But if we wrapped up a snapshot of what’s current and called it CSS4… now that’s going to sell.

Can we show the CSS WG that there’s mileage in this idea and make it happen? Oh, I hope so. Because while the modular approach to CSS is beautiful and elegant and progressive… I’m afraid that we can’t use it to inspire junior developers.

Also: I don’t want this joke to forever remain among the top results when searching for CSS4

Making It Boring

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“Why make the web more boring? Because boring is fast, resilient, fault tolerant, and accessible. Boring is the essence of unobtrusive designs that facilitate interactions rather than hinder them.” says Jeremy.

He’s right. I’ve become increasingly concerned in recent years in the trend towards overuse of heavyweight frameworks. These frameworks impose limitations on device/network capabilities, browser features, caching, accessibility, stability, and more. It’s possible to work around many of those limitations, but doing so often takes additional work, and so most developers, especially junior developers raised on a heavyweight framework who haven’t yet been exposed to the benefits of working around them. Plus, such mitigations tend to make already-bloated web applications – full of unnecessary cruft – larger still; the network demands of the application grow ever larger.

What are these frameworks for? They often provide valuable components and polyfills, certainly, but they also have a tendency to reimplement what the browser already gives you: e.g. routing and caching come free with HTTP, buttons and links from HTML, design from CSS, (progressive) interactivity from JS. Every developer should feel free to use a framework if it suits them and the project they’re working on… but adoption of a framework should only come after consideration and understanding of what it provides, and at what cost.

Should accessibility features be optional?

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Spoiler alert: no, they shouldn’t.

Yesterday, Marijn Haverbeke tweeted:

If you make accessibility or internationalization in a code library an optional component, you just know half of the people deploying it will ignore it—out of ignorance or as optimization. So taking the side of the end user versus the dev user means just pre-bundling these things

For very similar reasons, I refuse to make accessibility features configurable in my vanilla JS plugins.

Very much this. In short:

  1. If you write a library, add accessibility features as standard.
    If you fail to do this, you do a disservice to the developers who use your library and, worse, to the users of their software. Accessibility is for everybody, but it’s still surprisingly hard to get right: don’t make it any harder by neglecting to include it in your library’s design.
  2. Make those accessibility features on-by-default.
    You can’t rely on developers to follow your instructions to make the use of your library accessible. Even the most well-meaning developers find themselves hurried by deadlines and by less-well-meaning managers. Don’t even make accessibility a simple switch: just put it on to begin with.
  3. Don’t provide a feature to disable accessibility features.
    If you allow accessibility features to be turned off, developers will turn them off. They’ll do this for all kinds of reasons, like trying to get pixel-perfect accuracy with a design or to make a web application behave more like a “hip” mobile app. You’ll probably find that you can never fully prevent developers from breaking your accessibility tools, but you must make it so that doing so must be significantly more-effort than simply toggling a constant.

Using the Web for Exhibition Interactives

As part of the preparing to leave the Bodleian I’ve been revisiting a lot of the documentation I’ve written over the last eight years. It occurred to me that I’ve never written publicly about how the Bodleian’s digital signage/interactives actually work; there are possible lessons to learn.

The Bodleian‘s digital signage is perhaps more-diverse, both in terms of technology and audience, than that of most organisations. We’ve got signs in areas that are exclusively reader-facing to help students and academics find what they’re looking for, signs in publicly accessible rooms that advertise and educate, and signs in gallery spaces upon which we try to present engaging and often-interactive content to support exhibitions.

Test digital signage screen showing My Little Pony: Friendship is Magic
Getting an extra touchscreen for the office for prototyping/user testing purposes was great, even when it wasn’t showing MLP: FiM.

Throughout those three spheres, we’ve routinely delivered a diversity of content (let’s just ignore the countdown clock, for now…). Traditional directional signage, advertisements, games, digital exhibitions, interpretation, feedback surveys…

In the vast majority of cases – and this is where the Bodleian’s been unusual (though certainly not unique) among cultural sector institutions – we’ve created those in-house rather than outsourcing them.

Dan sings into a screwdriver handle alongside three touchscreens.
Using off-the-shelf technology also allows the Bodleian to in-house much of their hardware maintenance, as a secondary part of other job roles. Singing into your screwdriver remains optional, though.

To do this economically – the volume of work on interactive signage is inconsistent throughout the year – we needed to align the skills required with skills used elsewhere in the organisation. To do this, we use the web as our medium! Collectively, the Bodleian’s Digital Communications team already had at least some experience in programming, web design, graphic design, research, user testing, copyediting etc.: the essential toolkit for web application development.

Pong on the Heritage Window (video wall) and a Tolkien-themed quiz on an i-Board (upright touchscreen)
Whether you were playing Pong on the video wall at the back or testing your Middle-earth knowledge on the touchscreen at the front… behind the scenes you were interacting with a web page I wrote.

By shifting our digital signage platform to lean heavily on web technologies, we were able to leverage talented people we already had to produce things that we might otherwise have had to outsource. This, in turn, meant that more exhibitions and displays get digital enhancement, on a shorter turnaround.

It also means that there’s a tighter integration between exhibition content and content for web and social media: it’s easier for us to re-use content across multiple platforms. Sometimes we’ve even made our digital interactives, or adapted version of them, available directly online, allowing our exhibitions to reach people that can’t get to our physical spaces at all.

Kiosk interface for an Ada Lovelace display in 2015.
Because we’re able to produce our own content on-demand, even our smaller, shorter-duration displays can have hands-on digital interactives associated with them.

On to the technology! We’re using a real mixture of tech: when it’s donated or reclaimed from previous projects (and when the bidding and acquisition processes are, well… as you’d expect at the University of Oxford), you learn not to say no to freebies. Our fleet includes:

  • Samsung Android tablets with freestanding kiosk frames. We run the excellent-value Kiosk Browser Lockdown app on these, which loads on boot and prevents access to anything but a specified website.
  • Onelan NTBs connected to a mixture of touch and non-touch screens, wall-mounted or in kiosk frames. We use Onelan’s standard digital signage features as well as – for interactive content – their built-in touch-capable web browser.
  • Dell PCs of the standard variety supplied by University IT services, connected to wall-mounted touch screens, running Google Chrome in Kiosk Mode. More on this below.
Chrome Dev Tools showing the Sheldonian Bust "Thinking 3D" exhibit
The browsers’ responsive simulators are invaluable when we’re targeting signage at five (!) different resolutions.

When you’re developing content for a very small number of browsers and a limited set of screen sizes, you quickly learn to throw a lot of “best practice” web development out of the window. You’ll never come across a text browser or screen reader, so alt-text doesn’t matter. You’ll never have to rescale responsively, so you might as well absolutely-position almost everything. The devices are all your own, so you never need to ask permission to store cookies. And because you control the platform, you can get away with making configuration tweaks to e.g. allow autoplaying videos with audio. Coming from a conventional web developer background to producing digital signage content makes feels incredibly lazy.

Shakespeare's Dead
Helping your users see your interactive as “app-like” rather than “web-like” encourages them to feel comfortable engaging with it in ways uncharacteristic of web pages. In our Shakespeare’s Dead interactive, for example, we started the experience in the middle of a long horizontally-scrolling “page”, which might feel very unusual in a conventional browser.

This is the “techy bit”. Skip it?

Using Chrome to run digital signage requires, in the Bodleian’s case, a couple of configuration tweaks and the right command-line switches. We use:

  • chrome://flags/#overscroll-history-navigation – disabling this prevents users from triggering “back”/”forward” by swiping with two fingers
  • chrome://flags/#pull-to-refresh – disabling this prevents the user from triggering a “refresh” by scrolling up beyond the top of the page (this only happens on some kinds of devices)
  • chrome://flags/#system-keyboard-lock – we don’t use attached keyboards, but if you do, you might want to set this flag so you can use the keyboard.lock() API to intercept e.g. ALT+F4 so users can’t escape the application
  • running on startup with e.g. chrome --kiosk --noerrdialogs --allow-file-access-from-files --disable-touch-drag-drop --incognito https://example.com/some/url
    • Kisok mode makes the browser run fullscreen and prevents e.g. opening additional tabs, giving an instant “app-like” experience. As we don’t have keyboards attached to our digital signage, this also prevents visitors from closing Chrome.
    • Turning off error dialogs reduces the risk that an error will result in an unslightly message to the user.
    • Enabling “file access from files” allows content hosted at file:// addresses to access content at other file:// addresses, which makes it possible to write “offline” sites (sometimes useful where we’re serving large videos or on previous occasions when WiFi has been shaky) that can still take advantage of features like the Fetch API.
    • Unless you need drag-and-drop, it’s simpler to disable it; this prevents a user long-press-and-dragging an image around the screen.
    • Incognito mode ensures that the browser doesn’t remember what site was showing last time it ran; our computers often end up switched off at the wall at the end of the day, and without this the browser will offer to load the site it had open last time, when it runs.
    • We usually host our interactives directly on the web, at “secret” addresses, and this is generally preferable to us as we can more-easily make on-the-fly adjustments to content (plus it makes it easier to hook up analytic tools).

"Talking Maps" exhibition panel showing bioproductivity map.
Be sure to test the capabilities of your hardware! Our Onelan NTBs, unlike your desktop PCs, can’t handle multitouch input, which affects the design of our user interfaces for these devices.

Meanwhile, in the application’s CSS code, we set * { user-select: none; } to prevent the user from highlighting text by selecting it with their finger. We also make heavy use of absolutely-sized/positioned, overflow: hidden blocks to ensure that scrollbars never appear, and CSS animations to make content feel dynamic and to draw attention to particular elements.

Annabel explores the Talking Maps digital interactives.
There’s no substitute for good testing. And there’s no stress-testing quite like letting a 5 year-old loose on your work.

Altogether, this approach gives the Bodleian the capability to produce engaging interactive content at low cost and using the existing skills of their digital and exhibitions teams. It’s not an approach that would work for every cultural institution: in particular, some of the Bodleian’s sister institutions already outsource the technical parts of their web work, and so don’t have the expertise in-house to share with a web-powered digital signage solution.

Shadows Out Of Time on a touchscreen
A few minor CSS tweaks to make the buttons finger-friendly and our Halloween game Shadows Out Of Time, which I’d already made web-friendly, was touchscreen-ready too. I wonder if they’ll get this one out again, this Halloween?

But for those museums that can fit into this model – or can adapt to do so in future – using the web to produce interactive digital content and digital signage is a highly cost-effective way to engage with visitors, even (or especially!) when dealing with short-lived and/or rotating displays.

It’s also been among my favourite parts of my job at the Bod these last 8½ years, and I’m sure I’ll miss it!

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