This is the age we’re shifting into: an era in which post-truth politics and deepfake proliferation means that when something looks “a bit off”, we assume (a) it’s AI-generated, and (b) that this represents a deliberate attempt to mislead. (That’s probably a good defence strategy nowadays in general, but this time around it’s… more-complicated…)
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So if these fans aren’t AI-generated fakes, what’s going on here?
The video features real performances and real audiences, but I believe they were manipulated on two levels:
- Will Smith’s team generated several short AI image-to-video clips from professionally-shot audience photos
- YouTube post-processed the resulting Shorts montage, making everything look so much worse
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I put them side-by-side below. Try going full-screen and pause at any point to see the difference. The Instagram footage is noticeably better throughout, though some of the audience clips still have issues.
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The Internet’s gone a bit wild over the YouTube video of Will Smith with a crowd. And if you look at it, you can see why: it looks very much like it’s AI-generated. And there’d be motive: I mean, we’ve already seen examples where politicians have been accused (falsely, by Trump, obviously) of using AI to exaggerate the size of their crowds, so it feels believable that a musician’s media team might do the same, right?
But yeah: it turns out that isn’t what happened here. Smith’s team did use AI, but only to make sign-holding fans from other concerts on the same tour appear to all be in the same place. But the reason the video “looks AI-generated” is because… YouTube fucked about with it!
It turns out that YouTube have been secretly experimenting with upscaling shorts, using AI to add detail to blurry elements. You can very clearly see the effect in the video above, which puts the Instagram and YouTube versions of the video side-by-side (of course, if YouTube decide to retroactively upscale this video then the entire demonstration will be broken anyway, but for now it works!). There are many points where a face in the background is out-of-focus in the Instagram version, but you can see in the YouTube version it’s been brought into focus by adding details. And some of those details look a bit… uncanny valley.
Every single bit of this story – YouTube’s secret experiments on creator videos, AI “enhancement” which actually makes things objectively worse, and the immediate knee-jerk reaction of an understandably jaded and hypersceptical Internet to the result – just helps cement that we truly do live in the stupidest timeline.