Proposal to allow specifying a text snippet in a URL fragment

To enable users to easily navigate to specific content in a web page, we propose adding support for specifying a text snippet in the URL. When navigating to such a URL, the browser will find the first instance of the text snippet in the page and bring it into view.

Web standards currently specify support for scrolling to anchor elements with name attributes, as well as DOM elements with ids, when navigating to a fragment. While named anchors and elements with ids enable scrolling to limited specific parts of web pages, not all documents make use of these elements, and not all parts of pages are addressable by named anchors or elements with ids.

Current Status

This feature is currently implemented as an experimental feature in Chrome 74.0.3706.0 and newer. It is not yet shipped to users by default. Users who wish to experiment with it can use chrome://flags#enable-text-fragment-anchor. The implementation is incomplete and doesn’t necessarily match the specification in this document.

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tl;dr

Allow specifying text to scroll and highlight in the URL:

https://example.com##targetText=prefix-,startText,endText,-suffix

Using this syntax

##targetText=[prefix-,]textStart[,textEnd][,-suffix]

              context  |-------match-----|  context

(Square brackets indicate an optional parameter)

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This is a feature that I’ve wished that the Web had on many, many occasions. I’m sure you’ve needed it before, too: you’ve wanted to give somebody the URL of (or link to) a particular part of a page but there’s been no appropriately-placed anchor to latch on to. Being able to select part of the text on the page and just copy that after a ## in the address bar would be so much simpler.

Chrome’s implementation is somewhat conservative, requiring a prefix of ##targetText= (this minimises the risk of collision with other applications which store/pass data via hashes), but it’s still pretty full-featured, with support for prefixes and suffixes to the text to-be-selected. I quite like it, but of course it needs running down the standards track before it can be relied upon as anything other than a progressive enhancement.

I do wonder, though, whether this will be met with resistance by ad/subscription-supported content creators as a new example of the deep linking they seem to hate so much.

(with thanks to Jeremy Keith for sharing this)