This Colorful New Font Is Made Entirely of Brand Logos

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Brand New Roman font sampler

If you’re completely, irrevocably head-over-heels for brands, we finally have just the typeface for you.

Creatives at digital agency Hello Velocity have developed Brand New Roman, a font comprised of 76 corporate brand logos. The Idiocracy-style project is partly parody, but you can actually download the font and use it—and artists have already been playing around with it, too.

Lukas Bentel, partner and creative director at Hello Velocity, tells Muse that the driving idea behind Brand New Roman was simple: “This stage of capitalism is pretty weird. Seems like a good time to spoof it!”

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