How the Mom Internet became a spotless, sponsored void

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Perspective | How the Mom Internet became a spotless, sponsored void (Washington Post)

Gritty blogs have given way to staged Instagram photos.

A grinning toddler is bundled in a creamy quilted blanket and bear-eared hat. Next to him, an iPhone atop a wicker basket displays a Winnie-the-Pooh audiobook. The caption accompanying the Instagram shot explains, “i am quite excited to have partnered with @audible_com…. i’m not sure who loves it more, this little bear or his mama!?”

More than 260,000 people follow Amanda Watters, a stay-at-home mom in Kansas City, Mo., who describes herself on Instagram as “making a home for five, living in the rhythm of the seasons.” Her feed is filled with pretty objects like cooling pies and evergreen sprigs tucked into apothecary vases, with hardly any chaos in sight.

This is the “mommy Internet” now. It’s beautiful. It’s aspirational. It’s also miles from what motherhood looks like for many of us — and miles from what the mommy Internet looked like a decade ago.

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