Google Maps’s Moat

Over the past year, we’ve been comparing Google Maps and Apple Maps in New York, San Francisco, and London—but some of the biggest differences are outside of large cities.

Take my childhood neighborhood in rural Illinois. Here the maps are strikingly different, and Apple’s looks empty compared to Google’s:

Similar to what we saw earlier this year at Patricia’s Green in San Francisco, Apple’s parks are missing their green shapes. But perhaps the biggest difference is the building footprints: Google seems to have them all, while Apple doesn’t have any.

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