Engineering Empathy

This was a talk I gave at an internal R&D conference my last week at Workiva. I got a lot of positive feedback on the talk, so I figured I would share it with a wider audience. Be warned: it’s long. Feel free to read each section separately, though they largely tie together.

Why do you work where you work? For many in tech, the answer is probably culture. When you tell a friend about your job, the culture is probably the first thing you describe. It’s culture that can be a company’s biggest asset—and its biggest downfall. But what is it?

Culture isn’t a list of values or a mission statement. It’s not a casual dress code or a beer fridge. Culture is what you reward and what you don’t. More importantly, it’s what you reward and what you punish. That’s an important distinction to make because when you don’t punish behavior that’s inconsistent with your culture, you send a message: you don’t care about it…