The Web Is Not a Post-Racial Utopia

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Rust, a 2013 indie survival game from Facepunch Studios, plays like a cross between Minecraft and Grand Theft Auto. Players find themselves “born” into a mysterious wilderness, naked and alone, forced to forage for resources and to craft clothing, supplies and shelter for themselves. They must contend with starvation, hypothermia and animal attacks, but by far the most dangerous threat comes from other players who roam the island.

When the game was first opened up, all players were given the same default avatar: a bald white man. With the most recent update, Rust’s lead developer, Garry Newman, introduced different avatars of different racial origins into the mix.  However, they did so with a twist — unlike typical massively multiplayer online role-playing games, Rust does not allow players to choose the race of their avatar. Instead, they are assigned one at random. Newman explained the change in a blog post…

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