Tag: google analytics
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How I (Don't) Collect Blog Statistics
I used to collect analytics information about visitors to my website, and I've tried a lot of different ways of doing it over the course of a couple of decades. But nowadays I don't collect any at all, and I think that's better.
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How You Read My Content (The Answers)
Kev Quirk ran a one-question survey recently about how people discover and read his blog posts, and I think it's a pretty inspiring idea. Sure, consent-based surveying introduces biases... but what analytic technique doesn't, really?
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I don't want your data
Manu doesn't want your data, and I don't either.
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Wacom drawing tablets track the name of every application that you open
Robert Heaton reverse-engineers what data his Wacom tablet is stealing from him, and Dan expresses a growing concern about surveillance capitalism.
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Third party
Jeremy Keith wonders if the Web would have third-party cookies and JS at all if it were invented today, and Dan weighs in.
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Goodbye Google Analytics, Hello Fathom
Big news! This site is no longer using Google Analytics and Iโve switched to a self-hosted version of brand new analytics product Fathom.
Fathom is very simple. It only tracks 4 things: Unique Visitors, Page Views, Time on Site, and Bounce Rate. It shows me a chart of page views and visitors and then gives me โฆ -
Minimal Google Analytics Snippet
<script>
(function(a,b,c){var d=a.history,e=document,f=navigator||{},g=localStorage,
h=encodeURIComponent,i=d.pushState,k=function(){return Math.random().toString(36)},
l=function(){return g.cid||(g.cid=k()),g.cid},m=function(r){var s=[];for(var t in r)
r.hasOwnProperty(t)&&void 0!==r[t]&&s.push(h(t)+"="+h(r[t]));return s.join("&")},
n=function(r,s,t,u,v,w,x){var z="https://www.google-analytics.com/collect",
A=m({v:"1",ds:"web",aip:c.anonymizeIp?1:void 0,tid:b,cid:l(),t:r||"pageview",
sd:c.colorDepth&&screen.colorDepth?screen.colorDepth+"-bits":void 0,dr:e.referrer||
void 0,dt:e.title,dl:e.location.origin+e.location.pathname+e.location.search,ul:c.language?
(f.language||"").toLowerCase():void 0,de:c.characterSet?e.characterSet:void 0,
sr:c.screenSize?(a.screen||{}).width+"x"+(a.screen||{}).height:void 0,vp:c.screenSize&&
a.visualViewport?(a.visualViewport||{}).width+"x"+(a.visualViewport||{}).height:void 0,
ec:s||void 0,ea:t||void 0,el:u||void 0,ev:v||void 0,exd:w||void 0,exf:"undefined"!=typeof x&&
!1==!!x?0:void 0});if(f.sendBeacon)f.sendBeacon(z,A);else{var y=new XMLHttpRequest;
y.open("POST",z,!0),y.send(A)}};d.pushState=function(r){return"function"==typeof d.onpushstate&&
d.onpushstate({state:r}),setTimeout(n,c.delay||10),i.apply(d,arguments)},n(),
a.ma={trackEvent:function o(r,s,t,u){return n("event",r,s,t,u)},
trackException:function q(r,s){return n("exception",null,null,null,null,r,s)}}})
(window,"XX-XXXXXXXXX-X",{anonymizeIp:true,colorDepth:true,characterSet:true,screenSize:true,language:true});
</script>
Minimal Analytics
This is cute: a Google Analytics code snippet that results in a payload about a fiftieth of the size of the โฆ



