Very occasionally I get asked how to start blogging by people who would like to create exciting and engaging articles that will build a following by delighting an audience hungry for more. Perhaps they envision spreading their views far across the face of the web.

To which I always reply, “Have you read my blog? I don’t know about any of those things!”

What I do have are 10 years of logs and some vague observations about beginning a blog.

…

As I’m sat here anyway, helping people get started on the Indieweb, here’s a great (tongue in cheek) look at how you can expect your new blog Indieweb presence to take off and become the Most Popular Thing Ever. Or rather, not.

But as I and others have said before, my blog is first and foremost for me. If you get something out of it too, that’s great, but that’s a secondary goal!