I never thought about taking the offer, but last week took a toll on all of us. It was a weird and sad week. So the Woo DM worked not only as it usually does, a week to bond with
colleagues, have fun and collaborate in person. It was also one hundred times more energizing than it usually is. It had that little taste of “we are here because we believe in
this. LFG!!!”. A togetherness that feels special. We could talk, discuss, and share our concerns, opinions, memories and new ideas for the future of Woo and WordPress.
…
That’s a good summary of the week, I feel. It was weird and sad, especially to begin with, but it grew into something that was energising and hopeful. There was, in particular, a
certain solidarity, of us being the ones who stayed. It’s great to be reminded that my experience is shared.
Whether or not somebody chose to stay for the same reason as me, or as Rosie, it felt like a bonding experience to be among those who made that same decision. I’m glad we got to have
this meetup (even though I’m feeling a bit run-down by a combination of exhaustion, jetlag, and – principally – some kind of stomach bug I’ve contracted
somewhere along the way, ugh).
I’ve spent the last week1 in Tulum, on Mexico’s beautiful Yucatan Peninsula, for an Automattic meetup.
And as usual for these kinds of work gatherings, it was magical (and, after many recent departures, a welcome opportunity to feel a closer
connection to those of us that remain).
Obviously, meeting in-person with my immediate team2 was a specific goal for the event.
Only after deciding the title of this blog post did I spot my own accidental wordplay. I mean that it was metaphorically magical, of course, but there also happened to
be more than a little magic performed there too, thanks to yours truly.
I made magic a theme of a “flash talk”. After that ~350 people was a suboptimal audience size for close-up magic and offering to later replicate
the trick I was describing in-person to anybody in the room… I ended up performing it many, many more times.
No, I mean that the whole thing felt magical. Like, I’ve discovered, every Automattic meetup I’ve been to has been. But this is perhaps especially true of the larger
ones like Vienna last year (where my “flash talk” topic was Finger for WordPress; turns out I love the excuse to listen to
other people’s nerdity and fly my own nerd flag a little).
There’s plenty of reasons it was a magical trip, as I’ll explain. But after arriving late and exhausted, this view from the doorstep of my bedroom the
following morning was a great start. I made a habit of a pre-breakfast swim each morning in the warm Caribbean waters.
Our events team, who are already some of the most thoughtful and considerate planners you might ever meet, had gone above and beyond in their choice of location. The all-inclusive
resort they’d booked out for pretty-much our exclusive use was a little isolated and not the kind of place I’d have chosen for a personal holiday. But it provided all of the facilities
my team, sibling teams, and division could desire for work, rest and play.
One day, I returned to my room and discovered that in the course of their tidying, the hotel’s housekeeping team had been asked to tidy up any stray charging cables using
reusable Automattic-branded cable ties. These are the kinds of nice touches that show how hard our events coordinators think about their work3!
As usual, an Automattic meetup proved to be a series of long but energising days comprising a mixture of directly work-related events, social team-building and networking opportunities,
chances for personal growth and to learn or practice skills, and a sweet sprinkling of fun and memorable activities.
A particular treat as a trip to swim through a cenote – caverns formed by sinkhole erosion of the limestone sediment by
rainwater, often considered sacred to the Maya – complete with fish, bats, and the ugliest spiders you’ll ever
see.4Harvey Mackay said5 that if you choose a job you love, you’ll never work a day in your life. That might not ring
true for me every day of my working life, but it certainly feels significant when I’m at Automattic meetups.
Work that feels like fun, and fun that contributes to work? Is that the secret sauce? My colleague Boro and I certainly tried to bring that energy to our workshop on the philosophy of
code reviews, pictured.
Our meetups might not feel like “work” (even when they clearly are!), but rather like… I don’t know… a holiday with 400 of the coolest, friendliest, most-interesting people you could
ever meet6… which just happens to have
an overarching theme of something that you love.
Recently-developed changes to strategic priorities, and the departure of a few of our colleagues during the recent aforementioned “realignment”, meant that my “superteam” – my team and
its siblings – had a lot to talk about. How can we work better together? How can we best meet the needs of the company while also remaining true to its open-source ideology? What will
our relationships with one another and with other parts of the organisation look like in the year to come?
All the best meetings take place in bars, right?
Every morning for a week I’d wake early and walk the soft warm sands and swim in the sea, before meeting with colleagues for breakfast. Then a day of networking and workshops, team-time
activities, meetings, and personal development, which gave way to evenings with so much on offer that FOMO was inevitable7.
I continue to appreciate the ways that Automattic provides the time and space for me to expand my horizons. Whether that’s at one end of a spectrum learning a new technical skill. or
at the other sitting-in on a “sound bath”8.
Automattic remains… automaggical to me. As I rapidly approach five years since I started here (more on that later, I promise,
because, well: five years is a pretty special anniversary at Automattic…), it’s still the case that routinely I get to learn new
things and expand myself while contributing to important and influential pieces of open source software.
Our meetups are merely an intense distillation of what makes Automattic magical on a day-to-day basis.
At home, I usually start my day with a skim of my RSS reader from bed. But with the sea calling to me, first, each morning of the Tulum
meetup, I instead had to suffice with reading my feeds from the nearest available hammock to the beach on my doorstep.
4 The spiders, which weave long thin strand webs that hang like tinsel from the cave roof,
catch and eat mosquitoes, which I’m definitely in favour of.
6 Also, partially-tame trash pandas, which joined
iguanas, agouti, sand pipers, and other wildlife around (and sometimes in) our accommodation.
7 I slightly feel like I missed-out by skipping the board gaming, and it sounds like the
movie party and the karaoke events were a blast too, but I stand by my choices to drink and dance and perform magic and chat about technology and open source and Star Wars
and blogging and music and travel and everything else that I found even the slightest opportunity to connect on with any of the amazing diverse and smart folks with whom I’m fortunate
enough to work.
8 While I completely reject the magical thinking espoused by our “sound bath” facilitator,
it was still a surprisingly relaxing and meditative experience. It was also a nice chill-out before going off to the higher-energy environment that came next at the poolside bar:
drinking cocktails and dancing to the bangin’ tunes being played by our DJ, my colleague Rua.
From safely outside of its predicted path, just around the Yucatan coast, Hurricane Milton seems like a forboding and distant monster. A growing threat whose path will thankfully take
it away, not towards, me.
My heart goes out to the people on the other side of the Gulf of Mexico who find themselves along the route of this awakened beast.
It’s a bit hard to perform close-up magic to an audience 40 metres deep, so I pre-recorded my favourite card trick! Then I talked over it, explaining to colleagues from my division why
it’s my favourite bit of slight-of-hand, and what great magic tricks have in common with great code.
I feel like I’m likely to have to perform a lot more illusions at the bar later today!
It’s 05:30 local time on the third day of my work meetup in Tulum, on the Caribbean Coast of Mexico, and I was just woken by incredibly heavy rain. I got up and stepped out until it,
and was surprised to discover that it’s almost as warm as the shower in my bathroom. In the distance, beyond the palm trees and over the hill, the booms of thunder are getting closer.
Beautiful weather for a beautiful place.
Max props to my employer for providing pronoun pins not just in a diversity of options but also offering blank ones for people not represented by any of the pre-printed options.
It became clear a good chunk of my Automattic colleagues disagreed with me and our actions.
So we decided to design the most generous buy-out package possible, we called it an Alignment Offer: if you resigned before 20:00 UTC on Thursday, October 3, 2024, you would receive
$30,000 or six months of salary, whichever is higher.
…
HR added some extra details to sweeten the deal; we wanted to make it as enticing as possible.
I’ve been asking people to vote with their wallet a lot recently, and this is another example!
…
This was a really bold move, and gave many people I know pause for consideration. “Quit today, and we’ll pay you six months salary,” could be a pretty high-value deal for some people,
and it was offered basically without further restriction2.
Every so often, though, I spend time with a company that is so original in its strategy, so determined in its execution, and so transparent in its thinking, that it makes my head
spin. Zappos is one of those companies
…
It’s a hard job, answering phones and talking to customers for hours at a time. So when Zappos hires new employees, it provides a four-week training period that immerses them in the
company’s strategy, culture, and obsession with customers. People get paid their full salary during this period.
After a week or so in this immersive experience, though, it’s time for what Zappos calls “The Offer.” The fast-growing company, which works hard to recruit people
to join, says to its newest employees: “If you quit today, we will pay you for the amount of time you’ve worked, plus we will offer you a $1,000 bonus.” Zappos actually bribes its
new employees to quit!
…
I’m sure you can see the parallel. What Zappos do routinely and Automattic did this week have a similar outcome
By reducing – not quite removing – the financial incentive to remain, they aim to filter their employees down to only those whose reason for being there is that they
believe in what the company does3. They’re trading money for
idealism.
Buried about half way through the Creed is the line I am more motivated by impact than money, which seems
quite fitting. Automattic has always been an idealistic company. This filtering effort helps validate that.
The effect of Automattic’s “if you don’t feel aligned with us, we’ll pay you to leave” offer has been significant: around 159 people – 8.4% of the company – resigned this week. At very
short notice, dozens of people I know and have worked with… disappeared from my immediate radar. It’s been… a lot.
I chose to stay. I still believe in Automattic’s mission, and I love my work and the people I do it with. But man… it makes you second-guess yourself when people you know, and respect,
and love, and agree with on so many things decide to take a deal like this and… quit4.
Departures have been experienced across virtually all divisions, but not always proportionally.
(These numbers are my own estimation and might not be entirely accurate.)
There’ve been some real heart-in-throat moments. A close colleague of mine started a message in a way that made me briefly panic that this was a goodbye, and it took until half way
through that I realised it was the opposite and I was able to start breathing again.
But I’m hopeful and optimistic that we’ll find our feet, rally our teams, win our battles, and redouble our efforts to make the Web a better place, democratise publishing (and
eCommerce!), and do it all with a commitment to open source. There’s tears today, but someday there’ll be happiness again.
Footnotes
1 For which the Internet quickly made me regret my choices, delivering a barrage of
personal attacks and straw man arguments, but I was grateful for the people who engaged in meaningful discourse.
2 For example, you could even opt to take the deal if you were on a performance
improvement plan, or if you were in your first week of work! If use these examples because I’m pretty confident that both of them occurred.
3 Of course, such a strategy can never be 100% effective, because people’s reasons for
remaining with an employer are as diverse as people are.
4 Of course their reasons for leaving are as diverse and multifaceted as others’ reasons
for staying might be! I’ve a colleague who spent some time mulling it over not because he isn’t happy working here but because he was close to retirement, for example.
At work, we recently switched expenses system to one with virtual credit card functionality. I decided to test it out by buying myself lounge access for my upcoming work trip to Mexico.
Unfortunately the new system mis-detected my lounge access as being a purchase from lingerie company loungeunderwear.com. I’m expecting a ping
from Finance any moment to ask me why I’m using a company credit card to buy a bra.
One might ask why our expenses provider can (mis-)identify loungeunderwear.com from a transaction in the first place. Did somebody at some company that uses this provider
actually buy some ladies’ briefs on a company credit card at some point?
I’m a big fan of blocking out uninterrupted time on your work calendar for focus activities, even if you don’t have a specific focus task to fill them with.
It can be enough to simple know that, for example, you’ve got a 2-hour slot every Friday morning that you can dedicate to whatever focus-demanding task you’ve got that week, whether
it’s a deep debugging session, self-guided training and development activities, or finally finishing that paper that’s just slightly lower priority than everything else on your
plate.
My work focus time is Friday mornings. It was originally put there so that it immediately followed my approximately-monthly coaching sessions, but it’s remained even since they
wandered elsewhere.
I appreciate that my colleagues respect that blocked period: I almost never receive meeting requests in that time. That’s probably because most people, particularly because we’re in
such a multi-timezone company, use their calendar’s “find a
suitable time for everybody” tool to find the best time for everyone and it sees that I’m “busy” and doesn’t suggest it.
If somebody does schedule a meeting that clashes with that block then, well, it’s probably pretty urgent!
But it turns out this strategy doesn’t work for everybody:
‘Urgent meetings only’ might not mean the same thing to you and I as it does to the not one, not two, not three, but four people who scheduled meetings that clash with it.
My partner recently showed me a portion of her calendar, observing that her scheduled focus time had been
overshadowed by four subsequently-created meetings that clashed with it. Four!
Maybe that’s an exception and this particular occasion really did call for a stack of back-to-back urgent meetings. Maybe everything was on fire. But whether or not this
particular occasion is representative for my partner, I’ve spoken to other friends who express the same experience: if they block out explicit non-meeting time on their
calendar, they get meeting requests for that time anyway. At many employers, “focus time” activities don’t seem to be widely-respected.
Maybe your workplace is the same. The correct solution probably involves a cultural shift: a company-wide declaration in favour of focus time as a valuable productivity tool
(which it is), possibly coupled with recommendations about how to schedule them sensitively, e.g. perhaps recommending a couple of periods in which they ought to be scheduled.
But for a moment, let’s consider a different option:
A silly solution?
Does your work culture doesn’t respect scheduled focus time but does respect scheduled meetings? This might seem to be the case in the picture above: note that the meetings
that clash with the focus time don’t clash with one another but tessellate nicely. Perhaps you need… fake meetings.
“Wow, what a busy afternoon Dan’s got. I’d better leave him be.”
Of course, creating fake meetings just so you can get some work done is actually creating more work. Wouldn’t it be better if there were some kind of service that could do it
for you?
Here’s the idea: a web service that exposes an API endpoint. You start by specifying a few things about the calendar you’d like to fill, for example:
What days/times you’d like to fill with “focus time”?
What industry you work in, to help making convincing (but generic) event names?
Whether you’d like the entire block consistently filled, or occasional small-but-useless gaps of up to 15 minutes inserted between them?
This results in a URL containing those parameters. Accessing that URL yields an iCalendar feed
containing those meetings. All you need to do is get your calendar software to subscribe to those events and they’ll appear in your calendar, “filling” your time.
So long as your iCalendar feed subscription refreshes often enough, you could even have an option to enable the events to self-delete e.g. 15 minutes before their start time, so that
you don’t panic when your meeting notification pops up right before they “start”!
This is the bit where you’re expecting me to tell you I made a thing
Normally, you’d expect me to pull the covers off some hilarious domain name I’ve chosen and reveal exactly the service I describe, but I’m not doing that today. There’s a few reasons
for that:
I’m not saying I think the prior art in this area is good, but it’s certainly good-enough.
Firstly, I’ve got enough too many pointless personal/side projects on the go already1. I don’t need another
distraction.
Secondly, it turns out others have already done 90% of the work. This
open-source project runs locally and fills calendars with (unnamed, private) blocks of varying lengths. This iOS app
does almost exactly what I described, albeit in an ad-hoc rather than fully-automated way. There’s no point me just doing the last 10% just to make a joke work.
And thirdly: while I searched for existing tools I discovered a significant number of people who confess online to creating fake meetings in their calendars! While some of these do
so for reasons like those I describe – i.e. to block out time and get more work done in an environment that doesn’t respect them simply blocking-out time – a lot of folks admit to doing
it just to “look busy”. That could be either the employee slacking off, or perhaps having to work around a manager with a presenteeism/input-measurement based outlook (which is a
terrible way to manage people). But either way: it’s a depressing reason to write software.
Nope
So yeah: I’m not going down that avenue.
But maybe if you’re in a field where you’d benefit from it, try blocking out some focus time in your calendar. I think it’s a fantastic idea, and I love that I’m employed somewhere that
I can do so and it works out.
Or if you’ve tried that and discovered that your workplace culture doesn’t respect it – if colleagues routinely book meetings into reserved spaces – maybe you should try fake
meetings and see if they’re any better-respected. But I’m afraid I can’t help you with that.
