It wasn’t that long ago that I stumbled across a piece in The Atlantic about how TurboTax uses bogus progress bars when completing a tax return. Since reading this, I got to
thinking about the most important progress bar in my life — the Domino’s Pizza Tracker. If you’re unfamiliar with it, the Domino’s Pizza Tracker is the colorful, light-up progress
bar in the Domino’s app that tracks each step of your pizza’s progress, from when it’s first being prepared until it arrives at your home.
Curious about its accuracy, I decided to stake out my local Domino’s. The plan is as follows: I’m going to place an order for delivery while hanging out in the restaurant, then
compare each progress mark on the tracker with what’s actually happening with my pizza. Then I’m going to follow the delivery guy in my car until he arrives at my house, where my
wife will be ready to receive him. For the record, I’m going into this hoping that the pizza tracker is not in fact a lie, but I’ll be honest, I do have my suspicions, so I plan to
get to the bottom of this hunch.
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Me, steely-eyed and ready to determine just how accurate the Domino’s Pizza Tracker really is.
...
I knew it! I totally knew it! I've long been highly-sceptical of Dominos' Pizza Tracker ever since - long ago - Paul got me thinking
about how much easier it'd be for them to have it just "tick along" than to actually, you know, track pizza. Still, I'm pleased to see some serious (?) investigative journalism
into the matter!
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