Abbey National’s Rebranding

Is is just me who sees Abbey National‘s new logo – the result, inevitabley, of thousands of pounds worth of rebranding as part of their “new appeal”, as looking like some kind of symbolic steaming turd?

Abbey National's new "baked bean in a cape" logo.

Perhaps it’s just me, but when I first saw it in Aber high street the other day, that’s the first thing I thought of.

2 replies to Abbey National’s Rebranding

  1. This is their second rebranding in recent memory, I dunno what was wrong with their original logo really. It does look like a steaming turd, or alternatively a burning log.

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