Maintaining a blog can be a lot of work. A single article can take weeks of research, drafting and editing, collecting and producing included materials, etc. It’s not unusual to
seek some form of compensation for it, and those rewards require initiative. With a good monetization strategy, it can become a fairly
lucrative venture.
So let’s talk about monetizing a blog, starting with the most obvious and perhaps easiest avenue: display advertising.
A content creator with an established audience can leverage that audience and sell ad space on their blog. Here’s an example:
…
I’m not sure I have words for how awesome this blog post is. If you’ve ever wanted to monetise your blog and are considering an ad-driven model, this should absolutely be the first (and
perhaps last) thing you read on the subject.
If you’re not convinced that Tyler is an appropriate authority to speak on this subject, I highly suggest you visit their other site that’s got a wealth of useful tips, PutAToothpickInTheChargingPortDoctorsHateThatShit.christmas. Yes, really.
In August, I celebrated my blog – with its homepage weighing-in at a total of just 481kb – being admitted to Kev Quirk‘s 512kb club. 512kb club celebrates websites (often personal sites) whose homepage are neither “ultra minimal”
or “link pages” but have a total size, including all assets, of under half a megabyte. It’s about making a commitment to a leaner, more-efficient Web.
My relatively-heavyweight homepage only just slipped in under the line. But, feeling inspired perhaps by some performance enhancements I’ve been planning this week at work, I
decided to try to shave a little more off:
Now, at ~234kb, danq.me just beats the excellent gomakethings.com (it’s all those heavyweight fonts, Chris!).
Here’s what I changed:
The “recent article” tiles are dynamically sized based on their number, type, and the visitor’s screen resolution. But apart from the top one they’re almost never very large. Using
thumbnail images for the non-first tile shaved off almost 160kb.
You can see the difference, but it’s still acceptable to look at, I think.
Not space-saving, but while I was in there I ensured that the first tile’s image – which almost-certainly comprises part of the Largest
Contentful Paint – is never delivered with loading="lazy".
I was providing a shortcut icon in .ico format (<link rel="shortcut icon" href="/_q23t/icons/favicon-16-32-48-64-128.ico" />), which is pretty
redundant nowadays because all modern browsers (and even IE11) support
.png icons. I was already providing.png and .svg versions, but it turns out that some browsers favour the one with the (harmful?) rel="shortcut icon" over rel="icon" if both are present, and .ico files are –
being based on Windows Bitmaps – horrendously inefficient.
By getting under the 250kb threshold, I’ve jumped up a league from Blue Team to Orange Team, so that’s nice too. I can’t see a meaningful
path from where I’m at to Green Team (under 100kb) though, so this level might have to suffice.
Now I’ve added support for Spartan3 too and, seeing as the implementations shared functionality, I’ve
combined all three – Gemini, Spartan, and Gopher – into a single package: CapsulePress.
CapsulePress is a Gemini/Spartan/Gopher to WordPress bridge. It lets you use WordPress as a CMS for any or all of
those three non-Web protocols in addition to the Web.
For example, that means that this post is available on all of:
It’s also possible to write posts that selectively appear via different media: if I want to put something exclusively on my gemlog, I can, by assigning metadata that
tells WordPress to suppress a post but still expose it to CapsulePress. Neat!
Using Gemini and friends in the 2020s make me feel like the dream of the Internet of the nineties and early-naughties is still alive. But with fewer banner ads.
I’ve open-sourced the whole thing under a super-permissive license, so if you want your own WordPress blog to “feed” your Gemlog… now you can. With a few caveats:
It’s hard to use. While not as hacky as the disparate piles of code it replaced, it’s still not the cleanest. To modify it you’ll need a basic comprehension of all
three protocols, plus Ruby, SQL, and sysadmin skills.
It’s super opinionated. It’s very much geared towards my use case. It’s improved by the use of templates. but it’s still probably only suitable for this
site for the time being, until you make changes.
It’s very-much unfinished. I’ve got a growing to-do list, which should
be a good clue that it’s Not Finished. Maybe it never will but. But there’ll be changes yet to come.
Whether or not your WordPress blog makes the jump to Geminispace4, I hope you’ll came take a look at mine at one of the URLs linked above,
and then continue to explore.
If you’re nostalgic for the interpersonal Internet – or just the idea of it, if you’re too young to remember it… you’ll find it there. (That Internet never actually went away,
but it’s harder to find on today’s big Web than it is on lighter protocols.)
