AI and cigarettes

This is a repost promoting content originally published elsewhere. See more things Dan's reposted.

In the 1980s and 1990s, when I was a kid, smoking was everywhere. Restaurants, bars, and a little before my time, airplanes!

The idea that people would smoke was treated as inevitable, and the idea that you could get them to stop was viewed as wildly unrealistic.

Sound familiar? But in the early 2000’s, people did stop smoking!

But a few years ago, the trend started to reverse. You know why?

Vaping.

Vape pens were pushed as a “safer alternative to smoking,” just like Anil is suggesting with Firefox AI. And as a result, not only did people who would have smoked anyways start up again, but people who previously wouldn’t have started.

I know it’s been a controversial and not-for-everyone change, but I’ve personally loved that Chris Ferdinandi has branched out from simply giving weekday JavaScript tips to also providing thoughts and commentary on wider issues in tech, including political issues. I’m 100% behind it: Chris has a wealth of experience and an engaging writing style and even when I don’t 100% agree with his opinions, I appreciate that he shares them.

And he’s certainly got a point here. Pushing “less-harmful” options (like vaping… possibly…) can help wean people off something “more-harmful”… but it can also normalise a harmful behaviour that’s already on the way out by drawing newcomers to the “less-harmful” version.

My personal stance remains that GenAI may have value (though not for the vast majority of things that people market it as having value for, where – indeed – it’s possibly doing more harm than good!), but it’s possible that we’ll never know because the entire discussion space is poisoned now by the hype. That means it’ll be years before proper, unbiased conversations can take place, free of the hype, and it’s quite possible that the economy of AI will have collapsed by then. So maybe we’ll never know.

Anyway: good post by Chris; just wanted to share that, and also to add a voice of support for the direction he’s taken his blog these last few years.

Signs Seen in Service Stations

It feels like most of the time I’ve spent in a car this year, so far, has been for travel related to somebody’s recent death. And so it was that yesterday, Ruth, JTA and I zipped up and down the motorway to attend the funeral of Ruth’s grandmother.

It went really well, but what I wanted to share with you today was two photos that I took at service stations along the the way.

Sign: "Alcohol purchases in this motorway service area can not be consumed inside or outside the premises."
A sign I discovered at a motorway service station.

This one confuses me a lot. If I buy alcohol from this service area, I can’t drink it either inside… or outside… the premises. Are they unlicensed, perhaps, and so the only way they’re allowed to sell us alcohol is if we promise not to drink it? Or is it perhaps the case that they expect us only to consume it when we’re in a parallel dimension?

Costa's slogan, "The Americano Addicts."
Costa have decided to cut down on graffiti by writing all over their own walls.

It’s hard to see in the second photo without clicking (to see it in large-o-vision), but the sign on the opposite wall in this Costa Coffee implies the possibility of being an “Americano Addict”. And there was something about that particular marketing tack that made me cringe.

Imagine that this was not a café but a bar, and substitute the names of coffees with the names of alcoholic beverages. Would it be cool to advertise your products to the “wine addicts” or the “beer addicts” of the world? No: because alcoholism isn’t hip and funny… but caffeine addiction is? Let’s not forget that caffiene is among the most-addictive drugs in the world. Sure, caffeine addiction won’t wreck your liver like alcohol will or give you cancer like smoking tobacco (the most-popular way to consume nicotine) will, but that doesn’t detract from the fact that there are many people for whom a dependency upon caffeine is a very real part of their everyday life.

Is it really okay to make light of this by using such a strong word as “addict” in Costa’s marketing? Even if we’re sticking with alliteration to fit in with the rest of their marketing, wouldn’t “admirer” or “aficionado” be better? And at least that way, Costa wouldn’t leave me with a bitter taste in my mouth.

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