…
…
What this tells me?
Well, quite a lot, actually. It tells me that there’s loads of you fine people reading the content on this site, which is very heart-warming. It also tells me that RSS is
by far the main way people consume my content. Which is also fantastic, as I think RSS is very
important and should always be a first class citizen when it comes to delivering content to people.
…
I didn’t get a chance to participate in Kev’s survey because, well, I don’t target
“RSS Zero” and I don’t always catch up on new articles – even by authors I follow closely – until up to a few weeks after they’re published.
But needless to say, I’d have been in the majority: I follow Kev via my feed reader.
But I was really interested by this approach to understanding your readership: like Kev, I don’t run any kind of analytics on my personal sites. But he’s onto something! If you
want to learn about people, why not just ask them?
Okay, there’s going to be a bias: maybe readers who subscribe by RSS are simply more-likely to respond to a survey? Or are more-likely to visit new articles quickly, which
was definitely a factor in this short-lived survey? It’s hard to be certain whether these or other factors might have thrown-off Kev’s results.
But then… what isn’t biased? Were Kev running, say, Google Analytics (or Fathom, or Strike, or Hector, or whatever)… then I wouldn’t show up in his results
because I block those trackers
– another, different, kind of bias.
We can’t dodge such bias: not using popular analytics platforms, and not by surveying users. But one of these two options is, at least, respectful of your users’ privacy and bandwidth.
I’m tempted to run a similar survey myself. I might wait until after my long-overdue redesign – teased here – launches,
though. Although perhaps that’s just a procrastination stemming from my insecurity that I’ll hear, like, an embarrassingly-low number of responses like three or four and internalise it
as failing some kind of popularity contest! Needs more thought.