Dan Q

Day: 28 January 2024

Automattic Shakeup

My employer Automattic‘s having a bit of a reorganisation. For unrelated reasons, this coincides with my superteam having a bit of a reorganisation, too, and I’m going to be on a different team next week than I’ve been on for most of the 4+ years I’ve been there1. Together, these factors mean that I have even less idea than usual what I do for a living, right now.

Dan, wearing an Oxford-branded t-shirt, shrugs and looks confused in front of a screen showing Automattic's "Work With Us" page.
What is it I do here again? Something something code WooCommerce something something marketplace awesome something, right?

On the whole, I approve of Matt‘s vision for this reorganisation. He writes:

Each [Automattic employee] gets a card: Be the Host, Help the Host, or Neutral.

You cannot change cards during the course of your day or week. If you do not feel aligned with your card, you need to change divisions within Automattic.

“Be the Host” folks are all about making Automattic’s web hosting offerings the best they possibly can be. These are the teams behind WordPress.com, VIP, and Tumblr, for example. They’re making us competitive on the global stage. They bring Automattic money in a very direct way, by making our (world class) hosting services available to our customers.

“Help the Host” folks (like me) are in roles that are committed to providing the best tools that can be used anywhere. You might run your copy of Woo, Jetpack, or (the client-side bit of) Akismet on Automattic infrastructure… or alternatively you might be hosted by one of our competitors or even on your own hardware. What we bring to Automattic is more ethereal: we keep the best talent and expertise in these technologies close to home, but we’re agnostic about who makes money out of what we create.

A laptop computer on a desk, showing a WordPress wp-admin page.
This stock photo confuses me so much that I had to use it. It’s WordPress, as seen in Chrome on Windows Vista… but running on a MacBook Air. The photographer has tried to blur their site domain name (but it’s perfectly readable), but hasn’t concealed the fact they’re running µTorrent in the background (for Obviously Legal Reasons, I’m sure). Weird. But the important thing is that, crazy as this person’s choices are, they can use Automattic’s software however they like. It’s cool.

Anyway: I love the clarification on the overall direction of the company… but I’m not sure how we market it effectively2. I look around at the people in my team and its sister teams, all of us proudly holding our “Help the Hosts” cards and ready to work to continue to make Woo an amazing ecommerce platform wherever you choose to host it.

And obviously I can see the consumer value in that. It’s reassuring to know that the open source software we maintain or contribute to is the real deal and we’re not exporting a cut-down version nor are we going to try to do some kind of rug pull to coerce people into hosting with us. I think Automattic’s long track record shows that.

But how do we sell that? How do we explain that “hey, you can trust us to keep these separate goals separate within our company, so there’s never a conflict of interest and you getting the best from us is always what we want”? Personally, seeing the inside of Automattic, I’m convinced that we’re not – like so much of Big Tech – going to axe the things you depend upon3 or change the terms and conditions to the most-exploitative we can get away with4 or support your business just long enough to be able to undermine and consume it 5.

In short: I know that we’re the “good guys”. And I can see how this reorganisation reinforces that. But I can’t for the life of me see how we persuade the rest of the world of the fact6.

Any ideas?

Footnotes

1 I’ve been on Team Fire for a long while, which made my job title “Code Magician on Fire”, but now I’ll be on Team Desire which isn’t half as catchy a name but I’m sure they’ll make up for it by being the kinds of awesome human beings I’ve become accustomed to working alongside at Automattic.

2 Fortunately they pay me to code, not to do marketing.

3 Cough… Google.

4 Ahem… Facebook.

5 ${third_coughing_sound}… Amazon.

6 Seriously, it’s a good thing I’m not in marketing. I’d be so terrible at it. Also public relations. Did I ever tell you the story about the time that, as a result of a mix-up, I accidentally almost gave an interview to the Press Office at the Vatican? A story for another time, perhaps

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[Bloganuary] Not The Lottery

This post is part of my attempt at Bloganuary 2024. Today’s prompt is:

What would you do if you won the lottery?

I know what I’d do, and I’ll get to that. But first, let me tell you about the lottery game I play.

"LOTTO Schleswig-Holstein" player slip with two "series" of numbers selected: in game one, all the numbers ending 7, and the lucky stars 1 and 2; in the second game, the first five numbers (the lucky stars aren't visible).
“Why yes, my numbers are 1, 2, 3, 4, 5, with lucky stars 6 and 7. What do you mean, they’ll never come up? They’re just as likely as yours!”

Not the lottery

I don’t generally play the lottery1. I’ve made interactive widgets (now broken) to illustrate quite how many losers there are in these games and hopefully help highlight that while “it could be you”… it won’t be.

But if I ever happen to be somewhere that the lottery results are being announced, I sometimes like to play a game I call Not The Lottery.2 Here’s how you play:

  1. Set aside the money it would have cost for a ticket.
  2. Think of the numbers you’d have played.
  3. When those numbers don’t come up, congratulations: you just won not-wasting-your-money!3

Want to play Not The Lottery retroactively? Cool. I’ve made and open-sourced a tool for that. Hopefully it’ll load below and you can choose some numbers (or take a Lucky Dip) and have it played through the entirety of EuroMillions history and see how much money you’d have won if you’d only played them every week. Or, to look at things from a brighter perspective, how much you’ve saved by not playing. It’s almost-certainly in the thousands.

Loading game… please wait… (if it never loads, Dan probably broke it; sorry!)

Winning the lottery

But that’s not what the question’s really about, is it? We don’t ask people “what would they do if they won the lottery?” because we think it’s likely to happen4 We ask them because… well, because it’s fun to fantasise.

And I sort-of gave the answer away on day 20 of Bloganuary: I’d do my “dream job”. I’d work (for free) for Three Rings, like I already do, except instead of spending a couple of hours a week on it on average I’d spend about ten times that. I’d use the luxury of not having to work to focus on things that I know I can do to make the world a better place.

Dan poses in the centre of a group of seven other Three Rings volunteers.
If money was no object, I’d spend more time with these happy folks (and many more besides), making volunteering easier for everybody.

Sure, there’s other things I’d do. They’re mostly obvious things that I’d hope anybody in my position would do. Pay off the mortgage (and for all the works currently being done to infuriate the dog improve the house). Arrange some kind of slow-access trust or annuity for the people closest to me so that they need not worry about money, nor about having to work out how to spend, save, or invest a lump sum. Maybe a holiday or two. Certainly some charitable donations. Perhaps buy really expensive ketchup: the finest dijon ketchup5.

But mostly I’d just want to be able to live as comfortably as I do now, or perhaps slightly more, and spend a greater proportion of my time than I already do making charities work better.

I don’t know if that makes me insufferably self-righteous or insufferably simple-minded, but it’s probably one of those.

Footnotes

1 I’ve been caught describing it as “a tax on people who are bad at maths”, but I don’t truly believe that (although I am concerned about how readily we let people get addicted to problematic gambling and then keep encouraging them to play with dark patterns that hide how low the odds truly are). I’ve even been known to buy a ticket or two, some years.

2 While writing this, I decided to retroactively play for last Friday, having not seen whatever numbers came up. I guessed only one of them. Hurrah! That means I saved £2.50 by not playing!

3 There are, of course, other possible outcomes. You could have missed out on winning a small prize – the odds aren’t that low – but the solution to this is simple: just keep playing Not The Lottery and you, as the “house”, will come out on top in the end. Alternatively, it’s just-about possible that you could pluck the jackpot numbers from thin air, in which case: well done! You’re doing better than Derren Brown when in 2009 he performed a pretty good magic trick but then turned it into a turd when he “explained” it using pseudoscience (why not just stick with “I’m a magician, duh”; when you play the Uri Geller card you just make yourself look like an idiot). Let’s find a way to use those superpowers for good. Because what you’ve got is a superpower. For context: if you played Not The Lottery twice a week, every week, without fail, for 393 years… you’d still only have a 1% chance of having ever predicted a jackpot in your five-lifetimes.

4 What if we lived in a world where we did use statistics to think about the hypothetical questions we ask people? Would we ask “what would you do if you were stuck by lightning?”, given that the lifetime chance of being killed by lightning is significantly greater than the chance of winning the jackpot, even if you play every draw!

5 Y’know, to keep in the fridge in the treehouse.

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