Day: 11 January 2024

This post is part of my attempt at Bloganuary 2024. Today’s prompt is:

Come up with a crazy business idea.

Smell-based social networking for dogs.

Hear me out…

I’ve tried to explain to our occasionally-anxious dog that, for example, the dog-and-human shaped blobs at the far end of the field includes a canine with whom she’s friendly and playful. She can’t tell who they are because her long-distance vision’s not as good as mine¹, and we’re too far away for her to be able to smell her friend.

If this were a human meetup and I wasn’t sure who I’d be meeting, I’d look it up online, read the attendees’ names and see their photos, and be reassured. That’s exactly what I do if I’m feeling nervous about a speaking engagement: I look up the other speakers who’ll be there, so I know I can introduce myself to people before or after me. Or if I’m attending a work meet-up with new people: I find their intranet profiles and find out who my new-to-me colleagues are.

Wouldn’t it be great if I could “show” my dog who she was going to meet, in smell-form.

I imagine a USB-C accessory you can attach to your computer or phone which can analyse and produce dogs’ unique scents, storing and transmitting their unique fingerprint in a digital form. Your subscription to the service would cover the rental of the accessory plus refills of the requisite chemicals, and a profile for your pooch on the Web-based service.

Now, you could “show” your dog who you were going to go and meet, by smell. Just look up the profile of the playmate you’re off to see, hold the device to your pupper’s nose, and let them get a whiff of their furry buddy even before you get there. Dogs do pretty well at pattern-matching, and it won’t take them long to learn that your magical device is a predictor of where they’re headed to, and it’ll be an effective anxiety-reducer.

The only question is what to call my social-network-for-dogs. Facebutt? Pupper? HoundsReunited???

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