Crowdsourced Burger Photography

A fast food giant faces a lawsuit because their burgers don’t look like they do in the marketing. It’s not the first time.

Marketing photograph showing Burger King's "Whopper" burger.
Did you ever see a Whopper™️ that looked like this? Me neither.

If I ran a fast food franchise affected by this kind of legal action, do you know what I would do? I’d try to turn it back around into marketing exercise with a bit of crowdsourcing!

Think about it: get your customers to take photos and send them to you. For every franchisee that uses a photo you take, you get a voucher for a free meal (redeemable at any outlet, of course). And where it appears on the digital signage menus they all seem to have nowadays, your photo will have your name on it too.

Most submissions will be… unsuitable, of course. You’ll need a team of people vetting submissions. But for every 50 people who send a blurry picture of an unappetising bit of sludge-meat in a bun; for every 10 people who actually try hard but get too much background in or you can see the logo on their clothing or whatever; for every 5 people that deliberately send something offensive… you might get one genuinely good candid burger picture. Those pics get pushed out to franchisees to use. Sorted.

Now if anybody complains that you fake your photos you can explain that every one of your food pictures was taken by a real-life customer, and their name or handle is on the bottom of each one. Sure, you get to vet them, but they’re still all verifiably genuine pictures of your food.

And you probably only have to do this gimmick for a year and then everybody will forget. Crowdsourcing as a marketing opportunity: that’s what I’d be doing if I were crowned Burger King.

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Debian + DKIM for Dummies

Earlier this year, for reasons of privacy/love of selfhosting, I moved the DanQ.me mailing list from Mailchimp to Listmonk (there’s a blog post about how I set it up), relaying outbound messages via an SMTP server provided by my domain registrar, Gandi.

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Email no more than
I assume that you knew that you can get an email, no more than once per day or once per week (your choice!) of what I get up to online, right? Email not your jam: there are plenty of other options too!

Unfortunately, Gandi recently announced that they’ll no longer be providing email services for free, so rather than fork out €4/month for an email address I won’t even read, I decided to inhouse it.

And because I learned a few things while doing so, I wrote this blog post so that next time I have to configure Postfix + DKIM, I’ll know where to find a guide. If it helps you in the meantime, that’s just a bonus.

Photograph of a French Bulldog on a wooden floor playing tug-of-war using a multicoloured plaited rope (the human holding the other end of the rope is behind the camera).
If the first rule of computing is “never roll your own crypto” (based on Schneier’s Law), the second rule might be “don’t run your own mailserver”. I don’t have a good picture to illustrate that, so here’s a photo of my dog playing tug-of-war.

Postfix

Running your own mailserver is a pain. I used to do it for all of my email, but – like many other nerds – when spam reached its peak and deliverability became an issue, I gave up and oursourced it1.

Screenshot of a Weekly Digest email from DanQ.me, showing in Mozilla Thunderbird.
Fun fact: when I’m at my desktop, I use a classic desktop email application for my personal email, like it’s the 90s or something2.
Luckily, I don’t need it to do much. I just need a mail transfer agent with an (unauthenticated, but local-only) SMTP endpoint: something that Listmonk can dump emails into, which will then reach out to the mailservers representing each of the recipients and relay them on. A default install of Postfix does all that out-of-the-box, so I ran sudo apt install postfix, accepted all the default options, and put the details into Listmonk.
Screenshot showing Listmonk's SMTP configuration screen. The host "192.168.2.12" and port "25" have been entered, TLS has been set to "STARTTLS", Skip TLS verification is enabled, and Auth Protocol is set to "None".
Listmonk makes adding an SMTP server very easy, and even includes a quick “test connection” link with which you can try out your settings.

Next, I tweaked my DNS configuration to add an SPF record, and tested it. This ought to have been enough to achieve approximate parity with what Gandi had been providing me with. Not bad.

$ dig +short -t TXT danq.link
"v=spf1 a mx a:fox.q-t-a.uk ip4:83.151.206.115 ~all"
You really can’t be doing without an SPF record as a minimum these days.

I sent a test email to a Gmail account, where I noticed two problems:

Screenshot from GMail showing a message with a red slashed padlock icon, which when clicked advises that "mail.danq.link did not encrypt this message".
It turns out that since the last time I ran a mailserver “for real”, the use of TLS for inter-server communication has become… basically mandatory. You don’t strictly have to do it, but if you don’t, some big email providers will put scary security warnings on your messages. This is a good thing.

The first problem was that Postfix on Debian isn’t configured by-default to use opportunistic TLS when talking to other mailservers. That’s a bit weird, but I’m sure there’s a good reason for it. The solution was to add smtp_tls_security_level = may to my /etc/postfix/main.cf.

The second problem was that without a valid DKIM signature on them, about half of my test emails were going straight to the spam folder. Again, it seems that since the last time I seriously ran a mailserver 20 years ago, this has become something that isn’t strictly required… but your emails aren’t going to get through if you don’t.

I’ve put it off this long, but I think it’s finally time for me to learn some practical DKIM.

Understanding DKIM

What’s DKIM, then?

Diagram illustrating the flow of email from sender to recipient. On the way it's signed by the sender's mailserver's private key, which publishes the public key via DNS. Further along, the recipient's mailserver retreives the public key and uses it to verify the signature.
I’ve already got an elementary understanding of how DKIM works, which I’ll summarise below.
  1. A server that wants to send email from a domain generates a cryptographic keypair.
  2. The public part of the key is published using DNS. The private part is kept securely on the server.
  3. When the server relays mail on behalf of a user, it uses the private key to sign the message body and a stated subset of the headers3, and attaches the signature as an email header.
  4. When a receiving server (or, I suppose, a client) receives mail, it can check the signature by acquiring the public key via DNS and validating the signature.

In this way, a recipient can be sure that an email received from a domain was sent with the authorisation of the owner of that domain. Properly-implemented, this is a strong mitigation against email spoofing.

OpenDKIM

To set up my new server to sign outgoing mail, I installed OpenDKIM and its keypair generator using sudo apt install opendkim opendkim-tools. It’s configuration file at /etc/opendkim.conf needed the following lines added to it:

# set up a socket for Postfix to connect to:
Socket inet:12301@localhost

# set up a file to specify which IPs/hosts can send through us without authentication and get their messages signed:
ExternalIgnoreList      refile:/etc/opendkim/TrustedHosts
InternalHosts           refile:/etc/opendkim/TrustedHosts

# set up a file to specify which selector/domain are used to each incoming email address:
SigningTable            refile:/etc/opendkim/SigningTable

# set up a file to specify which signing key to use for each selector/domain:
KeyTable                refile:/etc/opendkim/KeyTable

Into /etc/opendkim/TrustedHosts I put a list of local IPs/domains that would have their emails signed by this server. Mine looks like this (in this example I’m using example.com as my domain name, and default as the selector for it: the selector can be anything you like, it only matters if you’ve got multiple mailservers signing mail for the same domain). Note that 192.168.0.0/16 is the internal subnet on which my sending VM will run.

127.0.0.0.1
::1
192.168.0.0/16
*.example.com
example.com

/etc/opendkim/SigningTable maps email addresses (I’m using a wildcard) to the subdomain whose TXT record will hold the public key for the signature. This also goes on to inform the KeyTable which private key to use:

*@example.com default._domainkey.example.com

And then /etc/opendkim/KeyTable says where to find the private key for that:

default._domainkey.example.com example.com:default:/etc/opendkim/keys/example.com/default.private

Next, we need to create and secure that keypair. In /etc/opendkim/keys/example.com/, we run:

sudo opendkim-genkey -s default -d example.com
sudo chown opendkim:opendkim default.private

At last, we can configure Postfix to filter all mail through OpenDKIM by adding to our /etc/postfix/main.cf file:

milter_protocol = 2
milter_default_action = accept
smtpd_milters = inet:localhost:12301
non_smtpd_milters = inet:localhost:12301

DNS

The public key needs publishing via DNS. Conveniently, when you create a keypair using its tools, OpenDKIM provides a sample (in BIND-style) for you to copy-paste from or adapt: look in /etc/opendkim/keys/example.com/default.txt!

Screenshot from Gandi's Simple DNS management tools, showing danq.link with an SPF record as descibed earlier and a new TXT record on default._domainkey as just described.
Gandi’s DNS “Simple View” is great for one-off and quick operations, but I really appreciate that they have a BIND-style syntax “Advanced View” for when I’m making bigger and more-complex DNS configuration changes.

Once we’ve restarted both services (sudo service postfix restart; sudo service opendkim restart), we can test it!

Screenshot from GMail showing "DKIM: 'PASS' with domain danq.link".
Once the major email providers – who have the worst spam problem to deal with – say that your email signature looks good, you’re good.

So I learned something new today.

If you, too, love to spend your Saturday mornings learning something new, have a look at those subscription options to decide how you’d like to hear about whatever I get up to next.

Footnotes

1 I still outsource my personal email, and I sing the praises of the excellent folks behind ProtonMail.

2 My desktop email client also doubles as my newsreader, because, yes, of course you can still find me on USENET. Which, by the way, is undergoing a mini-revival

3 Why doesn’t DKIM sign all the headers in an email? Because intermediary servers and email clients will probably add their own headers, thereby invalidating the signature! DKIM gets used to sign the From: header, for obvious reasons, and ought to be used for other headers whose tampering could be significant such as the Date: and Subject:, but it’s really up to the signing server to choose a subset.

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