Automattic Acquires ActivityPub Plugin for WordPress

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Automattic has acquired the ActivityPub plugin for WordPress from German developer Matthias Pfefferle, who will be joining the company to continue improving support for federated platforms. Pfefferle, who is also the author of the Webmention plugin, said his new role is to see how Automattic’s products can benefit from open protocols like ActivityPub.

This is so exciting I might burst. Want to know why?

  1. Matt Mullenweg‘s commitment to ActivityPub makes me happy. WordPress made Pingback and Trackback take off, back in the day, and I believe that – in the same way – Automattic can help make ActivityPub more accessible and mainstream too.
  2. Matthias Pfefferle is both an IndieWeb and an ActivityPub star; I use (and I’ve extented upon) a lot of code he’s written every day and I sponsor him on Github! The chance that we get to work directly together is pretty slim, but it’s a chance right?

Susan A. Kitchens expressed concern that this could increase the level of ActivityPub spam out there (which right now is very low). I worry about that too. But I’m still optimistic that we can make something awesome off the back of this acquisition and keep the interpersonal Web federated, the way it ought to be.