Social engineering

This is a repost promoting content originally published elsewhere. See more things Dan's reposted.

GoldieBlox have been in the news (by which I mean the blogs) a lot lately because of their Princess Machine video. In case you missed the memo, GoldieBlox do engineering toys for girls, by which they mean a) they’re pink, and b) they’ve got stories, because girls need everything to have a story. Think I’m…