McDonalds had to know what they were doing. The New Zealand branch of the franchise launched its “Create Your Taste” campaign with a special promotion: Design your own burger and get free fries and a soft drink for your trouble. Not a bad idea in theory, but then there’s the part where they let everyone share their hideous creations. There was no way that someone somewhere at the company didn’t speak up at one point and say “Hey uh, you know that the internet is just going to create the most offensive and terrible burgers possible, right?”
McDonalds Let the Internet Create Their Own Burgers and Guess What Happened
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