Signs Seen in Service Stations

It feels like most of the time I’ve spent in a car this year, so far, has been for travel related to somebody’s recent death. And so it was that yesterday, Ruth, JTA and I zipped up and down the motorway to attend the funeral of Ruth’s grandmother.

It went really well, but what I wanted to share with you today was two photos that I took at service stations along the the way.

Sign: "Alcohol purchases in this motorway service area can not be consumed inside or outside the premises."
A sign I discovered at a motorway service station.

This one confuses me a lot. If I buy alcohol from this service area, I can’t drink it either inside… or outside… the premises. Are they unlicensed, perhaps, and so the only way they’re allowed to sell us alcohol is if we promise not to drink it? Or is it perhaps the case that they expect us only to consume it when we’re in a parallel dimension?

Costa's slogan, "The Americano Addicts."
Costa have decided to cut down on graffiti by writing all over their own walls.

It’s hard to see in the second photo without clicking (to see it in large-o-vision), but the sign on the opposite wall in this Costa Coffee implies the possibility of being an “Americano Addict”. And there was something about that particular marketing tack that made me cringe.

Imagine that this was not a café but a bar, and substitute the names of coffees with the names of alcoholic beverages. Would it be cool to advertise your products to the “wine addicts” or the “beer addicts” of the world? No: because alcoholism isn’t hip and funny… but caffeine addiction is? Let’s not forget that caffiene is among the most-addictive drugs in the world. Sure, caffeine addiction won’t wreck your liver like alcohol will or give you cancer like smoking tobacco (the most-popular way to consume nicotine) will, but that doesn’t detract from the fact that there are many people for whom a dependency upon caffeine is a very real part of their everyday life.

Is it really okay to make light of this by using such a strong word as “addict” in Costa’s marketing? Even if we’re sticking with alliteration to fit in with the rest of their marketing, wouldn’t “admirer” or “aficionado” be better? And at least that way, Costa wouldn’t leave me with a bitter taste in my mouth.

Injured

Spent last night on the beach with Andy, Alec, Paul, Claire, and others last night. Folks like Andy and Alec are in Aber for the graduate’s ball tomorrow, we we went out for a barbeque. I took along my new juggling gear and practised juggling flaming brands. I wasn’t very good at it. I need more practice. Today, I have burns all over my arms.

Later, Claire and I borrowed Paul’s dinghy and paddled around in the sea for awhile. That was fun, too. All in all, a good night.

Kit wasn’t feeling well and retired early.

Came in to work late today. This afternoon, in fact. I love it when I get a lie-in. Claire’s uncharacteristically less horny than usual. Down to about my level, for once. Hmm… Anyway: lots of work to do for the company’s presence at the Royal Welsh Show next week. Better go get on with it.

Feel strangely nostalgic. Perhaps a result of the retro-computer games I’ve been playing. Or the music Alex has put on. Or just too much caffiene. Ah well.

Paul In Aber

Paul made it to Aber. Woo and indeed hoo. He, Bryn, Kit, Claire, and I went to the beach and drank beer and ate pizza to celebrate. Then Claire and I took turns in an inflatable dingy and I got soaked as a wave leapt over the side. You’ll probably see their reports of this on their journals, soon, too.

The wiki I was coding got finished. Sadly, only a few of you who read this will ever be allowed to see it, but it’s pretty sweet.

Plothole appeared in the story on Andy’s LiveJournal – he has me drinking tea, which, as everybody knows, isn’t going to happen on account of (a) caffiene being a really, really bad thing for me and (b) I don’t particularly like tea. Have reported this to him and await feedback.

This made me laugh: type Weapons of Mass Destruction into Google and you’ll get this page. I laughed lots.