And how often do you actually use a .biz or a .mobi, and they’ve been around for a while now?

Or .aero or .museum for that matter…. curiously “the.british.museuum” is taken, but it’s just a redirect…

Further to Rory’s comment, I notice the proliferation of QR codes in Japan, which is a cool idea, but relies on people having phones with them and having the software installed…